1. BASIC ORIENTATION
Brand and Advocacy

2. WHO WE ARE

3. MISSION STATEMENT
Being faithful stewards of our God-
given talents and natural resources,
we will give the best of ourselves to
urgently and sustainably build a global
company which will showcase the
best of the Philippines and uplift all
our people, especially the poor
through providing safe, affordable,
quality natural products.

4. OUR VISION
We will be the gold standard of a
globally successful enterprise with
a heart that will embolden all
businesses to better serve society.

5. OUR VALUES
Pro- Philippines - we work with the best interest of our
country
Pro-Poor - we prioritize the needs of those who need them
most
Pro-Environment - we act responsibly towards the planet
Heart of a Hero – self sacrifice and committed to the cause
Stewardship – we develop our gifts, people and environment
Personal Integrity – we uphold the truth and honor our
commitments
Bayanihan – we promote a culture of collaboration and mutual
support
Constant Innovation – we keep moving forward
World Class Excellence – we strive to be the best
Quality of Life for All – we work well, we live well
Compassion - we care

6. Company History
It started with Gawad Kalinga
volunteers: Anna Meloto-Wilk, Dylan
Wilk, Camille Meloto
In the U.S., the average American
could afford safe, natural & organic
products. But in the Philippines, only
the elite could afford them
Gandang Kalikasan Inc., though its
Human Nature brand, is guided by the
principles of: PRO Philippines, PRO
Poor, Pro Environment

7. PRO Philippines
Currently, 100% made in
the Philippines
Envisions 100% sourced
in the Philippines
– We formulate only with
ingredients that can be
grown locally
– We import only if there is no
local availability

8. PRO Poor
Goal: Provide livelihood to Gawad Kalinga
residents and poor farming communities
Fair Trade: Buy at fair prices from
community-based suppliers, even above-
market prices to support community
development
100% of profits from our #1 product go to the
poor. Substantial part of all other profits is
also donated to GK and to develop
community farms nationwide

9. In line with our vision of becoming
100% sourced locally and mission of
helping partner communities:
Our Citronella is sourced from Brgy.
Kanapawan, Labo, Camarines Norte
Our lemongrass is sourced from Brgy.
Bigo, Cauayan, Negros Occidental
Soon: our Sunflower and Passion
Fruit oil will be from GK Pueblo
Antonio in Catigan, Toril
District, Davao City

10. PRO Environment
Using natural, organic ingredients
instead of toxic chemicals
Promoting organic farming and
showing it can work for farmers

11. Human Nature is a Social
Enterprise
Pro-Philippines, Pro-Poor, Pro-
Environment
Safe, natural and organic
products…..
…..at AFFORDABLE pa!

12. ORGANIC & NATURAL:
WHAT IT MEANS

13. Organic: What does it mean
Ingredients grown
and processed
without using:
toxic & persistent
pesticides and
fertilizers
antibiotics,
synthetic
hormones,
genetic
engineering

14. Organic: What does it mean
Instead:
Biological pest
control
Compost &
natural fertilizers

15. Understanding Natural
Products
No government regulation for term
“natural”
A few natural extracts thrown into a
product that is mostly chemical
DOES NOT make that product
“natural”
Manufacturers do not list chemical
ingredients they do not want you to
see!

16. Understanding Natural
Products
Human Nature discloses EVERY single ingredient on
our labels
Human Nature products have:
– Ingredients that MUST be biodegradable
– At least 95% natural. Many of our products are actually
100% natural.
– Ingredients that come from a renewable source without
petroleum compounds and that are processed in a way
that is not damaging to the environment
A non-natural ingredient is only permitted if there is no
natural alternative and it meets strict criteria regarding
human and environmental safety and biodegradability

17. Why? UN-Natural Beauty:
Top Chemicals to Avoid
Moisturizer/Emollient: Mineral Oil, Dimethicone, Petrolatum
clogs pores; speeds up aging; irritant; worsens acne
Fragrance: Phthalates, Surfactant/Foaming
Parfum Agent: SLS/SLES
damages liver & skin & eye irritant
reproductive organs, irritant
Preservative: Parabens, Repellents: DEET
BHA/BHT, TEA Linked to seizures and
(Triethanolamine), DMDM even death in children
Hydantoin from overexposure
weakens immune system,
may cause cancer & tumors

18. UN-Natural Beauty:
10 Common Cosmetic Ingredients to Avoid
1. Talc - bulking agent; allergenic; irritant, linked to cancer
2. Mineral Oil – binding and moisturizing agent; speeds up
ageing, suffocates and clogs pores
3. Alcohol – solvent; dries the skin which speeds up ageing
4. Silicone – feel modifier; petroleum derived; clogs pores
5. Artificial Dye – Pigments such as lake dyes, FD&C dyes;
possible carcinogen
6. Carmine – Red pigment made from crushed insects
7. Lead – in lipstick; highly toxic
8. Fragrance – common irritant, linked to reproductive
damage
9. Glycol – solvent and moisturizing agent; petroleum
derived
10. Nano particle – minerals refined into extra fine particles
that can harm the respiratory system

19. UN-Natural Beauty:
Top Chemicals to Avoid
Moisturizer/Emollient: Mineral Oil, Dimethicone, Petrolatum
clogs pores; speeds up aging; irritant; worsens acne
Fragrance: Pthalates, Parfum60% of whatSurfactant/Foaming
Our skin absorbs we put on it.
Thedamages liver &
danger is not so much in using chemical-
Agent: SLS/SLES
laden products once in a skin & eye irritant
reproductive organs, irritant while.
The danger is in using them regularly, every
day. Our bodies are slowly but surely
suffering from the damage caused by these
Repellents: DEET
Preservative: Parabens,
BHA/BHT, TEA chemicals. Linked to seizures and
(Triethanolamine), DMDM even death in children
Hydantoin from overexposure
weakens immune system,
may cause cancer & tumors

20. Read the Labels!!!
"These ingredients pose risks of cancer, genetic
damage and reproductive toxicity (including
infertility) to unsuspecting consumers, and their
infants and children“
-- University of Illinois, School of Public Health
Professor Emeritus Samuel Epstein MD

21. Read the Labels!!!
PURE AND GENTLE FOR OUR BABIES? Think again.
John Hopkins University (a world leader in medical
research) named mineral oil in cosmetics and
moisturizers as the #2 cause of ageing.

22. Natural Alternatives
Sunflower
Vegetable Oil Chitosan Chamomile
Glycerine
Citronella Avocado Rosemary Passion Fruit
Oil Oils Essential Oil Seed Oil
Carrageenan Extra Virgin Cocoa Butter Phytic Acid
Coconut Oil

23. Natural Alternatives
All these natural alternatives are
Sunflower
Vegetable
AVAILABLE. But they are more
Oil Chitosan Chamomile
Glycerine
COSTLY than their synthetic
counterparts.
Before Human Nature, onlyPassionRICH
Citronella
Oil
Avocado
Oils
Rosemary
Essential Oil
Fruit
the Oil
Seed
could afford these. Now, we are making
them available to everyone.
Carrageenan Extra Virgin Cocoa Butter Phytic Acid
Coconut Oil

24. FOR THE
... Philippines
... Environment
... Poor
... YOU!!!