Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area, CA United States
Ocupación
Brand Strategy Director at Pereira & O'Dell
Sector
Advertising / Marketing / PR
Sitio web
http://www.sfheat.com
Acerca de
Brand strategist acting as a thinker, problem solver, and storyteller for a wide variety of brands.
[EA, Acura, Activision, Google, JetBlue, Pedigree, Wells Fargo, and Jimmy Dean]
What I've Learned:
+ The best brands view media as the space between an idea and their audience.
+ People don't buy what you do, they buy WHY you do it.
+ Understanding people as an audience of your brand (not just consumers of your products) drives new ways to engage - and story telling that speaks to them.
+ When telling stories... don't interrupt your audience, do something that interests them (entertain them, solve a problem, or help them to express themselves).
+ Brands that "get it" win.
Etiquetas
marketing
branding
advertising
how-to
heritage
case study
coke
coca-cola
Ver más
Presentaciones
(2)Recomendaciones
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Rob Clark
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Awareness fallacy
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Video killed the radio star, marketing in the infinite environment
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How to Obsess the Customer Experience
Edward Cotton
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Digital Strategy 101
Bud Caddell
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Straight Outta Consciousness: Virtues of positive living as told via Ice Cube’s “It was a good day”
Mike Peditto
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Havas_SE_2013_Trends
Havas Sports & Entertainment
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SXSW 2014 Workshop - Pimp your pitch learn visual storytelling
salomon dayan
•
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Explain Digital Strategy To Your Mum
Amber Horsburgh
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A Certain Tone of Action - Folksy Summer School August 2013
John V Willshire
•
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How to Create Computer-Free Digital Experiences (Planningness 2013)
Vladimir Pick
•
Hace 10 años
Why planners and creatives should become best friends
Boondoggle
•
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Structured Ideation and Design Thinking
gaylecurtis
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Virgin America values one-sheeter
Mike Peditto
•
Hace 12 años
Personal Information
Organización/Lugar de trabajo
San Francisco Bay Area, CA United States
Ocupación
Brand Strategy Director at Pereira & O'Dell
Sector
Advertising / Marketing / PR
Sitio web
http://www.sfheat.com
Acerca de
Brand strategist acting as a thinker, problem solver, and storyteller for a wide variety of brands.
[EA, Acura, Activision, Google, JetBlue, Pedigree, Wells Fargo, and Jimmy Dean]
What I've Learned:
+ The best brands view media as the space between an idea and their audience.
+ People don't buy what you do, they buy WHY you do it.
+ Understanding people as an audience of your brand (not just consumers of your products) drives new ways to engage - and story telling that speaks to them.
+ When telling stories... don't interrupt your audience, do something that interests them (entertain them, solve a problem, or help them to express themselves).
+ Brands that "get it" win.
Etiquetas
marketing
branding
advertising
how-to
heritage
case study
coke
coca-cola
Ver más