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THE AGE OF CONVERSATION
HUSSEIN M. DAJANI
HEAD OF CONTENT AND INFLUENCE MARKETING
ONE THING TO REMEMBER ABOUT CONTENT…
ALWAYS TELL A STORY.
ALWAYS TELL A STORY. BETTER, A GREAT ONE.
WHAT IS
CONTENT
MARKETING?
CREATING
& DISTRIBUTING
RELEVANT, QUALITY

CONTENT
SUCH AS…
IN ORDER TO
CREATE BRAND AWARENESS
INFLUENCE PURCHASING DECISIONS
IMPROVE BRAND LOYALTY
CREATE LASTING CONVERSATIONS
WHAT
MAKES
GOOD CONTENT?
ORIGINAL &

UNIQUE
INTERESTING &

SHAREABLE
TARGETED &

ACCURATE
FREE OF
SPLLEING EORER
IN-DEPTH &
INSIGHTFUL
TRACKED &
MO...
HOW DOES CONTENT MARKETING
COMPARE WITH
ADVERTISING?
IT GENERATES
3 TIMES MORE
LEADS PER SPEND

ON AVERAGE
CUSTOMERS &
POTENTIALS
SPEND MORETIME

VIEWING &
ENGAGING WITH
YOUR BRAND
MORE
COST-EFFECTIVE
AND CREATES

LONG-TERM
VALUE FOR
YOUR BRAND
WHY
CONTENT
MARKETING?
Your customers’behavior has changed…
The old marketing paradigm for inspiring people
to buy products & services was linear…
STIMULUS
FIRST MOMENT
OF TRUTH
SECO...
STIMULUS
ZERO
MOMENT OF TRUTH
FIRST MOMENT
OF TRUTH
SHELF
SECOND MOMENT
OF TRUTH
EXPERIENCE
SEARCH
READ REVIEWS
WATCH VIDE...
HOW
TO GENERATE
THE RIGHT CONTENT?
All great content starts with your audience, not your brand!
All great content starts with the right conteXt!
Youraudiencewantsstories.
Will you give it to them?
Hussein M. Dajani
Head of Content and Influence Marketing
hussein@digitalapemedia.com
+971 55 454 8655
digitalapemedia.com
The age of conversation
The age of conversation
The age of conversation
The age of conversation
The age of conversation
The age of conversation
The age of conversation
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The age of conversation

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What is content marketing? Why is it required? What role does content play in a brand's marketing plan? What do people want from brands? This presentation was given at the Saudi Mobile Conference in Riyadh on April 26, 2015.

Publicado en: Marketing
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The age of conversation

  1. THE AGE OF CONVERSATION HUSSEIN M. DAJANI HEAD OF CONTENT AND INFLUENCE MARKETING
  2. ONE THING TO REMEMBER ABOUT CONTENT…
  3. ALWAYS TELL A STORY.
  4. ALWAYS TELL A STORY. BETTER, A GREAT ONE.
  5. WHAT IS CONTENT MARKETING?
  6. CREATING & DISTRIBUTING RELEVANT, QUALITY
 CONTENT SUCH AS…
  7. IN ORDER TO CREATE BRAND AWARENESS INFLUENCE PURCHASING DECISIONS IMPROVE BRAND LOYALTY CREATE LASTING CONVERSATIONS
  8. WHAT MAKES GOOD CONTENT?
  9. ORIGINAL &
 UNIQUE INTERESTING &
 SHAREABLE TARGETED &
 ACCURATE FREE OF SPLLEING EORER IN-DEPTH & INSIGHTFUL TRACKED & MONITORED
  10. HOW DOES CONTENT MARKETING COMPARE WITH ADVERTISING?
  11. IT GENERATES 3 TIMES MORE LEADS PER SPEND
 ON AVERAGE
  12. CUSTOMERS & POTENTIALS SPEND MORETIME
 VIEWING & ENGAGING WITH YOUR BRAND
  13. MORE COST-EFFECTIVE AND CREATES
 LONG-TERM VALUE FOR YOUR BRAND
  14. WHY CONTENT MARKETING?
  15. Your customers’behavior has changed…
  16. The old marketing paradigm for inspiring people to buy products & services was linear… STIMULUS FIRST MOMENT OF TRUTH SECOND MOMENT OF TRUTH
  17. STIMULUS ZERO MOMENT OF TRUTH FIRST MOMENT OF TRUTH SHELF SECOND MOMENT OF TRUTH EXPERIENCE SEARCH READ REVIEWS WATCH VIDEOS ASK YOUR NETWORK
  18. HOW TO GENERATE THE RIGHT CONTENT?
  19. All great content starts with your audience, not your brand!
  20. All great content starts with the right conteXt!
  21. Youraudiencewantsstories.
  22. Will you give it to them?
  23. Hussein M. Dajani Head of Content and Influence Marketing hussein@digitalapemedia.com +971 55 454 8655 digitalapemedia.com

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