Tạp trí Internet Marketing Số 18 - DEC 2012

DECEMBER 2012 - JANUARY 2013

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MPE AS
BU TM
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IS
CHR W YEA
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& N SSUE!
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internet

marketing
magazine

> SOCIAL MEDIA TRENDS:
WHAT YOU NEED TO KNOW
PAGE 34

> BUILDING LINKS TO
WITHSTAND PANDA &
PENGUIN UPDATES
PAGE 37

> 7 WEBSITE
SELLER MISTAKES
PAGE 42

> TOP SOCIAL
BOOKMARKING SITES

PAGE 11

> TURN YOUR
COMPETITORS
TACTICS ON YOURSELF

PAGE 18

> KEY PLAYERS OF
MOBILE ADVERTISING

PAGE 22

> 10 WAYS TO GET MORE
FACEBOOK FANS

PAGE 24

> 10 ACTIVE & PASSIVE
CONTENT MARKETING

PAGE 27

MAL EMERY

> HOW A CHINESE
ECOMMERCE
RACKED UP $3B SALES
IN ONE DAY

DIRECT RESPONSE MASTERY

>> THE ORIGINAL AND BEST INTERNET MARKETING MAGAZINE marketing magazine
internet
DESIGNED SPECIFICALLY FOR THE IPAD, KINDLE FIRE, ANDROID december 2012 - january 2013
AND THE WEB

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1

>

INTERNET UPDATE

THE STATE OF THE INTERNET
In this section of Internet Marketing Magazine we cover the low down on what are the big plays that
have happened online recently and how they affect you.

Amazon Going Negative to Go
Positive

Amazon has a very smart business
model of buying the customer in
order to have a captive audience
Amazon’s Kindle Fire media tab- to sell them ongoing services such
let carries a BOM cost of $185.60, as its Prime service or the new
according to findings from the IHS Kindle FreeTime unlimited which
iSuppli Teardown Analysis Service. is a $4.99 per month subscription
When manufacturing services ex- that gives access to kids books,
penses are added, the cost in- games, educational apps, movies
and TV shows.
creases to $201.70.
Other services Amazon sells on its
“The Kindle Fire HD, at a retail Kindle Fire devices to monetise it
price point of $199, is sold at a include games, apps, TV shows,
loss by Amazon, just as the basic movies, magazines, books, music
Kindle is also sold at a loss at the and audio titles.
current $79 retail price point,”
said Andrew Rassweiler, senior director, teardown services for IHS. Amazon Web Services Now Down
“Amazon makes its money not on Under
Kindle hardware, but on the paid
content and other products it Amazon Web Services has anplans to sell the consumer through nounced the launch of a new Asia
the Kindle. This is a similar busi- Pacific (Sydney) Region, the ninth
ness model to wireless companies in its global cloud computing platsuch as AT&T or Verizon. They sell form.
you a phone that costs them $400
to $600 or more to make for a “Over 10,000 customers in Austraprice of only $200. However, they lia and New Zealand are already
expect to more than make up for using AWS, and this is before
that loss with a two-year service opening our new AWS Region in
Australia” said Andy Jassy, Senior
contract.”
Vice President, Amazon Web Services.

Kindle Fire HD

2

internet marketing magazine
december 2012 - january 2013

At launch, the Sydney region consists of two separate Availability
Zones (datacenters in separate
distinct locations within a region
which are designed to be operationally independent) and will
support numerous AWS services
including Elastic Compute Cloud,
Map Reduce, DynamoDB, Simple

DB and the Amazon Relational Database Service among others.
This is good news for Australasian
businesses and Internet Marketers
using Amazon’s web services for
compute cycles, databases and
storage as it will result in lower
latency of services and a better
level of support.
E-Commerce Spending On Black
Friday Tops $1B For The First
Time; Amazon Is The Most Visited Retailer
ComScore is reporting that U.S.
retail e-commerce spending was
$1.042 billion, an increase of 26
percent from last year. “This is
the first time Black Friday sales
surpassed $1 billion in online
spending”, says comScore.
“Despite the frenzy of media coverage surrounding the importance
of Black Friday in the brick-andmortar world, we continue to see
this shopping day become more
and more prominent in the ecommerce channel – particularly
among those who prefer to avoid
crowds at the stores,” said comScore chairman, Gian Fulgoni, in
a release.
In terms of specific retailers,
Amazon was the most popular ecommerce site by visits, followed
by Walmart, Best Buy, Target, and
Apple. In total, 57.3 million

Americans visited online retail sites on Black Friday,
representing an increase of 18 percent versus a year
ago. Amazon also posted the highest year-over-year
visitor growth rate among the top five retailers.

enabling those advertisers to do that, too.
Google Reincarnates Dead Paper Mill as Data Center of the Future

Facebook Is Quickly & Quietly Making a Killing
With Ads That Stalk You

In February of 2009, Google paid about $52 million
for an abandoned paper mill in Hamina, Finland,
after deciding that the 56-year-old building was the
Wall Street wants Facebook to find a new source of ideal place to build one of the massive computing
aggressive growth, and the largely agile social net- facilities that serve up its myriad online services.
work appears to have done just that — with ads that Part of the appeal was that the Hamina mill includfollow you from site to site and remember you for ed an underground tunnel once used to pull water
lengthy periods of time.
from the Gulf of Finland. Originally, that frigid Baltic water cooled a steam generation plant at the
Facebook publicly launched its Facebook Exchange mill, but Google saw it as a way to cool its servers.
ad-bidding network less than three months ago and
has been testing it only since June. But the system
is already shaking up the ad business, say partners
who have been on the exchange since the beginning, delivering a huge volume of users with a strong
propensity to click on ads and helping advertisers
follow those users for longer periods of time than
is possible under competing systems. In the process Facebook is giving Google, long the undisputed
leader in the so-called “retargeting business,” a run
for its money.
“Nine months ago, it seemed patently clear to
me as a longtime participant in this industry that
[Google’s] DoubleClick was just running away with
the opportunities; they were just leaps and bounds
ahead of everyone else,” says Josh McFarland, CEO
of ad targeting company TellApart. “There was no
other game in town, and then suddenly Facebook
came on the scene and then literally in about three
months became an exchange that is almost as powerful and almost as highly performing as the oldest,
best ad exchange out there, which is DoubleClick.”
Retargeting lets advertisers utilize data they have
about their customers. When I go to Backcountry.
com and I look at a pair of skis, in the same way that
Backcountry.com might send me an email saying,
“Hey, you know these skis are on sale, you should
buy them,” or the way that they would change
their site to show me the skis that I looked at the
last time, when I visit again — they can also do the
same thing with their ads. So that, when they show
you their ads, they can show ads about things that
you’re interested in. So, on Facebook, they’re now

Google’s Finland Data Center (Photo: Google)

As it turns out, all 450 meters of the tunnel were
in excellent condition, and Google was able to use
it to start moving sea water to heat exchangers inside Google’s new data center, helping to cool down
thousands of machines juggling web traffic. Thanks
in part to that granite tunnel, Google can run its
Hamina facility without the energy-sapping electric
chillers found in the average data center.
This is an excellent example of how Google “thinks
outside the box” when building its data centers,
working to create facilities that are both efficient
and as kind as possible to the world around them.
The lifecycle of this facility is interesting as it accurately reflects what is happening in many medias
with physical printing very fast being replaced by
digital versions of those medias.


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From the Desk of the Editor
A big thanks goes out to you the Internet Marketing Magazine community for your support in 2012.
We’ve had a massive year of growth. This growth
has largely been in the Apple Newsstand and Appstore space as Apple recommends us for ‘marketing’ and ‘internet marketing’ related searches.

A special thanks to those who have left reviews
in the apple platforms as it really helps us out. If
you are getting good value from Internet Marketing
Magazine and you can spare 1 minute of your time
to click this link to give us a quick honest review
that would be greatly appreciated (click ‘view in
iTunes’ then scroll down and click ‘write a review’,
thanks :).

Zinio has also been a strong platform of growth in
2012. The big one to watch will be what happens in
both the Amazon Kindle Fire space as well as Microsoft Surface. These are two leading edge platforms
that are destined for big growth.

2013 promises to be a massive year online with
eCommerce growing exponentially and mobile and
social always becoming more and more important.
We’ll be right on the leading edge of everything
that happens and will give you the blow-by-blow
reports of the big plays online.

We’d especially like to thank our featured expert
contributors this year. We’ve had some amazing
experts that we’ve interviewed and also who have
contributed articles on all aspects of digital marketing.

Have a great Christmas Break and we’ll see you
again in February 2013 as this current issue is our
bumper Christmas/NewYear issue covering both
December and January.

The members area continues to grow in usage, although it’s still only a relatively small percentage
of Internet Marketing Magazine readers who have
claimed their free membership. If you haven’t got
access to the members area please feel free to
do at http://internetmarketingmag.net/becomemember/ (it’s free). This months Direct Response
Mastery complete audio interview with Mal Emery
has now been added. It has lots of learning’s in it
that were not included in the magazine, so be sure
to check it out.

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Until next time… Cut your losers short and run your
winners long. Have a great Christmas and a Fantastic New Years from the entire team here at Internet Marketing Magazine and our sister marketing
agency Internet Marketing Done For You.

GregCassar
Greg Cassar

Internet Marketing Strategist
& Editor – Internet Marketing Magazine

MAL EMERY

>

EXPERT INTERVIEW

DIRECT RESPONSE MASTERY
An Interview by Internet Marketing Strategist Greg Cassar
Mal Emery is a master of direct response marketing. Originally with a background in buying and
selling businesses Mal went on to specialise in direct mail, followed by selling from the platform, mentoring, and mastering many other digital and print medias.
For those who are not familiar
with the term could you clarify
what you mean when you talk
about ‘Emotional Direct Response Marketing’?
Mal: I suppose the simplest definition is it’s the polar opposite
of branding. You know, you’re
led to believe by the media people, like TV and radio and print,
that if you just run your ad often
enough eventually you’ll make a
sale.
Of course, that’s what they want
you to believe and it suits them
because you run the ad over and
over and over and you get little
or no response and without any
methodology for actually measuring that response.
So, as the term implies emotional, direct response. So, that
means if we take some of the
words in definition – so, firstly, it’s
emotional. Now, that’s because a
business doesn’t buy from you, a
person buys from you. So a person is what I call a skin bag of
emotion. There are five emotions that get any body to do
any thing - and they’re love,
greed, guilt, fear and pride.

Types of Emotions

Now, by response that means we
expect to make some money, or
we expect lead generation to
produce a prospect. So it actually is measurable. Everything
about emotional, direct response
marketing is measurable and
that way you know if your dollar
is actually making you a dollar.
In most traditional media that’s
not the case. You’ve only got to
read every ad in the newspaper
today, or go to TV or radio and
you’ll find that there’s literally

no methodology for measuring
the response.
If you’re not a master of direct
response marketing, you’re leaving an enormous amount of money on the table.
Greg: You know what’s interesting about that, a lot of people
online are interested in the next
traffic technique, or the next
widget, or tool that you can buy,
but in reality if you don’t underinternet marketing magazine

5

Mal: Well marketing is about two things – and that
is psychology and maths. So, your mathematics
is the money side of things – that is, your profit,
Mal: Well what – you probably know and the mass- what it costs you to do what it is you’re doing.
es don’t know, is the gurus of the Internet, and Your psychology is the ability to enter the converyou can list them if you like (particularly the guys sation that a prospect is having – and that prospect
that hang around Dan Kennedy) – they’ve all pre- needs to be – in pain (if you really want to get
viously belonged to a particular cult that thought rich) and they need to know they’re in pain - and
the Internet was everything.
they need to have money. There is no point solving
problems for poor people. Let’s do that when you
Now, that said, is the Internet the money spew- want to change the world after you’ve fixed your
ing, cash making, opportunity that dreamers said own problems first – so fix the money thing first.
it was in the early 1990s? Yes. They were right.
It was a bit early, but they were right. But then Psychology – let’s take an example. Let’s say we’ve
we bred this culture of the Internet as everything. got a cellulite product right now. Most beauty saWell, it’s not. And the gurus of the Internet – they lons offer you every single thing under the sun,
are taking their clients offline, or driving from of- and marketing to the masses as a giant piece of
fline to online as fast as they possibly can – be- meat is a losing economic model. That’s why you
cause it is more effective and more reliable than see so much niching on the Internet – that’s why
any other media.
you see so much niching in business. It’s because
the riches are in the niches.
Use direct mail. Get them offline as fast as you
can and use direct mail. But I’m saying; use every So, if we took over that salon that sells everything,
single media - the online media and the offline including hair removal, facials and everything else,
media. Because direct mail to your list of clients, and if we had a conversation with that salon and
or prospects who are interested in what you have said, “Ok, where’s the money in your business?”
to say, is an absolute game changer.
And that salon owner said, “Well you know, it’s in
cellulite”. So, I would niche that business into celSo, am I saying the Internet is not a great way to lulite first – and here’s what I’d do. I’d make it a
go? No! I’m not saying that at all. I’m saying, mas- cellulite business that only fixed cellulite.
ter everything, but master offline direct mail.
Now, as a specialist it’s so much easier to dominate
your category, or industry. As a specialist it means
your business solves the one problem every day, so
you need less skills, less clutter in your business.
And, on the other side of the coin, the psychology
is that you only enter the conversation a woman
was having with herself about her cellulite.
stand direct response it’s very, very hard to smack
it out of the park.

You can charge what you like in a niche, because
it’s easier to dominate that category, or niche and
affect the market place better.

One of the biggest lessons I ever learned from
you was about Psychology and Maths in a winning offer. What’s been your learning’s in this
space?

6


Now, if I did cellulite under the banner of everything I do, you can’t charge 4,000 dollars for ten
treatments. But if you only do cellulite you can
charge so much more. So, the psychology becomes
– we solve the problem for women with cellulite;
who go to bed thinking about it and wake up worried about it.

“

There are five
emotions that
get any body to
do any thing and they’re love,
greed, guilt, fear
and pride.

“

And then the mathematics of course, it becomes
spectacular (because this is an actual example I’m
sharing with you) and after you’ve bought that machine, which costs about $85,000 you’re maths are, it
costs $22 for a technician to do it to a woman for an
hour – so that’s your cost – yet you can charge three to
four thousand dollars for ten treatments. So there’s
psychology and maths.
None of my trained clients will touch anything without ticking those big rocks – that is, you have a client,
or a prospect in pain, and you can enter the conversation they’re having. Two, that the mathematics is
spectacular. Now we might test cheaply, in terms of
the mathematics. In other words we might try something and the maths might not be perfect, but we
have the knowledge that we can fix the mathematics
– because rarely can you fix the psychology. If they’re
not in pain you generally can’t fix it.
So, there is a formula for this and it’s eight times
cost of goods. If you want to get rich, you want a
minimum of eight times cost of goods. You can sort of
make four times cost of goods work, but boy oh boy
you start getting into the eights and your bank accounts going to explode. So there you go. That’s what
it takes.
Greg: Just to add to that, I’ve found one thing is
that you’ve got to have both, the psychology and the
maths side. You can’t just have great psychology, or
you can’t just have great maths – both parts really
need to work together – because I’ve made that mistake myself.


7

Mal: Yes, that’s a very good point.

This is the formula online and
it’s the formula offline. Now, like
You can have a situation with everything in life there’s lots of
great psychology but if your prof- ways to skin the cat. I’m sharit is poor, that means, you’ve got ing the particular formula that’s
one part of it right and you’ll die worked brilliantly for me and it
slowly in business.
works in every single marketing piece I write, including a TV
Conversely, you can have great commercial, a radio commercial,
maths – you make fantastic prof- a blog, an email, a website, a
its, but you don’t know how to sales letter – every single piece
sell. So you haven’t mastered of marketing; a yellow pages ad
psychology, which is marketing, – there is nowhere where I don’t
and you’ll be dead in the water – use this formula and it will never
you’ll never make a sale.
let you down, provided you follow it truly and correctly.
The balance is you need to master
both. And understand, marketing Now, I’ve broken it down to a
is two things, and two things only very simplistic formula.
– it’s maths and psychology.
So, first you’ve got to identify a
problem. Now that problem is a
One of the most important mar- problem that a group of people
keting formula’s you teach is are having. So in my earlier exProblem / Aggravate / Solve / ample it would have been ladies
Prove / Call to Action. Can you with cellulite, probably between
talk us through this briefly and the ages of 20 and 45 years of
when to use it?
age; might be your hypersensitive group.
Mal: Well, I use it everywhere.
If I can’t have that conversation In other words it might even be
with the marketplace, I won’t do a bit younger than that, but 20
it - because that’s the psychol- year olds have cellulite also – but
ogy. So I won’t do it. It is very as they get a bit older they probmuch a science. If you leave any ably aren’t as concerned with
part of the science out – it’s a bit their cellulite.
like a recipe baking a cake – if
you leave any bit out you get a So, your sweet spot is probably
mess.
somewhere between 25 and 35.
So, that’s your market. The probThe Internet is unforgiving - If lem they’re having is, they can’t
you don’t master these secrets go down to the beach and wear
(well, they are secrets because that bikini they’d like to wear;
very few people will know it) and they use mood lighting with their
if you don’t master emotional di- husband, or partner because they
rect response (and this formula don’t want their partner to see
I’m going to share with you in the cellulite.
just a moment), you’re going to
fail dismally.
So, the point being you don’t
walk past the mirror, you don’t
get changed in front of the mir-

8


ror, a whole bunch of things, you
haven’t worn that little black
dress for years. So there’s the
problem and you go to bed aggravated by it, you wake up thinking
about it.
Now, aggravation, so firstly you
point out the problem. Do you suffer from ugly cellulite? Aggravate
the problem. Well, you know, it’s
not going to go away. You won’t
be able to get in to that bikini,
or that one piece; you will use
mood lighting and heck, he might
leave you for someone without
cellulite. I mean, I’m making this
up now – but there’s the aggravation.
Solve! Here’s our equipment,
here’s the machine, revolutionary treatment from France seems
to melt cellulite and fat away for
almost any woman that uses it.
So, that’s the solve side of things.
So, first we have the problem, so
we aggravate the problem, then
we solve the problem.

The next one is proof, or proof
that it works. So that’s testimonials, case studies, guarantees –
all sorts of things that would go
to prove. It might be your expert
qualifications that will allow you
to cure that problem. It may be
the machine has been used by
tens of thousands, hundreds of
thousands of women to great success.

Then you have some sort of call to action, and I’m
often aggravated by this one, because this is where
a lot of people fall to bits. I mean, again, watch
TV, listen to the radio, read a print ad and there’s
no reason to respond now, and no urgency, no scarcity. So, in other words, if you’re one of the first
20 women to respond in the next ten days we’ll
give you a free report, it reveals the big mistakes
women make when choosing cellulite treatments,
and how to avoid them. So there I’ve created scarcity and urgency.
And some form of offer, usually free in particular,
because the marketplace the free line has been
moved.
So there’s your working model. It’s problem. Aggravate the problem. Solve the problem. Prove that it
works and then the call to action with urgency, and
scarcity.

business owners have no idea about how they’re
going to sell it, or have an exit strategy.
I do digress slightly, but the point I make, is if you
want to build the perfect business, the way to do
that is to start with the intention of selling it. Am I
saying that you have to sell it? No I’m not.
Most people get into business with only one intention, and that intention is to make money. 99.9% of
business owners – that’s what they’re doing. That’s
to make money this week, or this month and pay
the bills.
We, of course start the business with other intentions. Our intention is to build a passive income as
the second thing we do and the final thing we want
to do is, we want to build the value of the asset.
That is sell it for a fortune one day.
For any business owners in the Internet Marketing Magazine community who are struggling online or in offline business – what advice would
you have for them to set themselves apart for an
amazing 2013 and beyond?
Mal: You want a simple answer to a complicated
question. I will give you the simplest answer that I
can – bearing in mind you need to consider all the
factors I’ve pointed out previously.

“If you want to get rich, you want a minimum of eight times cost of
goods”. - Mal Emery

Mal, you have an amazing track record of successfully buying, building and selling businesses
from an early age. I know you teach business
owners to prepare for the sale from Day 1 – what
do you mean by this?
Mal: The definition of the perfect business is one
that works without you and makes you a ton of
money. That is what it is about so one day you can
sell it for a fortune and lie on a beach and relax.
81% percent of businesses in this country will be for
sale in the next ten years – 75% percent of those

And in no particular order, one of the most important things you have to figure out and fully understand and appreciate is the ‘who’, or the market
you want to help. So, who’s in pain? Do they have
money? Do you have a media to communicate with
them, that’s affordable, predictable, reliable and
profitable? Can you craft a message at the end of
the conversation they’re having with themselves?
So, number one is ‘who’. So, find out who your
ideal who is, that will give you money, and lots of
it – if you solve a problem for them.
That’s one of the biggest problems I see with everybody online and offline. It’s not what you’ve got
to sell; it’s what they want that you then create.
It’s in total reverse and of course it’s re-engineering, and little or no business owners get it. They
want to sell you what’s in their wagon.

9

That’s one of the biggest problems
I see with everybody online and
offline. It’s not what you’ve got to
sell; it’s what they want that you
then create. It’s in total reverse
and of course it’s re-engineering,
and little or no business owners get it. They want to sell you
what’s in their wagon.

So, in a world of clutter where it
costs more than it ever did today
you need to build bigger better
baits. You need to go negative and
you need to know very clearly who
your who is. This is a very precise science. You need to master
all media. You need to master the
marketing triangle – that’s market, that’s message and that’s meIn a world of clutter where the dia, and be able to dominate all
cost to get them has tripled and of those things, or you are going
the results have halved today to struggle, and you need to be in
you need to have a mathemati- constant reinvention. Just when
cal model that allows you to buy you think you’ve made it somea client. So we buy a client every one’s planning to steal your cliday of the week knowing what our ents. Your clients are testing your
lifetime value of a client is.
prices against your competitors,
trying to pay less, and if you’re not
I’ve always been prepared to go constantly reinventing yourself tonegative to buy a client knowing day you’re in big, big trouble.
my maths. I might do a free seminar or send out a free gift and pay The other main one that I would
for all of it, but I know what you add to that is to the focus on
mean to me over your lifetime.
building your database of leads
and clients and market to them
over and over again.
How can our readers and listeners find out more about you online and also your Streetsmart
Business School coaching environment?
Mal: We have several web entities
worth checking out such as malemery.com and the rebelliousrant.
com. The http://www.ultimatesuccesskey.com.au/imm - it is the
ultimate financial driver and key
to success today, and when you
see it, or read it, or listen to it you
will understand that I’m not, like a
100 percent right, I’m a thousand
percent right. There will be winners and there will be losers, and
if you don’t master this ultimate
success key, well you can never
enjoy the sort of success that I’m
speaking about today.

10


>

SOCIAL BOOKMARKING

TOP 35 SOCIAL
BOOKMARKING SITES LIST
By Angelos Papaioannidis
Social Bookmarking is a way to
organize and share your bookmarks on the Internet. Apart
from being able to store your
bookmarks categorized, helping
you find what you search easily, it’s a very effective way for
webmasters to promote their
website.
The two most important positive effects of using
social bookmarking sites are the increased number of direct visitors if the story you submit gets
voted and appears on the front page and the link
value that they give to the article. Submitting your
articles to social bookmarking sites will help each
post get “link-juice” and rank much better for its
main keywords.

connected to the Internet. Delicious can bring a
lot of traffic if a story submitted reaches the frontpage but mostly that has to happen organically:
you just submit your article to it and that’s it.
Digg is one of the first social bookmarking sites set up that still ranks in the top
5, whose popularity suffered a small decrease after its redesign (which I’ve actually found to be pretty great). Don’t
get me wrong though, getting on the front-page
of Digg will bring you thousands of visitors to your
post and hundreds of backlinks. It’s an asset for
your promotional efforts. Stories that work very
well for Digg are world news, technology, and humor posts. If your website niche is close to one of
the aforementioned, your chances are increased.

StumbleUpon is not only my favorite soThere are two types of Social Bookmarking sites:
cial bookmarking site, but the guys who
general bookmarking sites and niche bookcreated it sold it to eBay and after two
marking sites. In general you can submit almost
years of steady drop in traffic, they bought
all your posts in whatever niche it belongs to,
it back in order to resurrect it, and they
excluding of course adult oriented posts, gam- did! Now StumbleUpon is more powerful than ever.
bling, etc. Niche social bookmarking sites have
less traffic than the general ones but are much StumbleUpon is heavily based on its toolbar that
more focused, helping you spread your message Firefox and Chrome fully support. After the regisin a much more efficient way. Getting on the tration, the system asks you to enter your interests
front-page of a niche social bookmarking site of- and hobbies and then starts to show you relevant
ten can also help your branding tremendously. sites to your interests when you press the Stumble
button on your toolbar. By liking and disliking the
Let’s
start
by
mentioning
the
gener- pages you visit, you “train” StumbleUpon for it to
al ones first and then go to the niche ones. serve you pages much closer to your taste, making it
the perfect tool for missing your deadlines :P As you
Delicious is the first social bookmarking can imagine, it is an amazing tool for you to promote
website that went live on the Internet your own pages as well. You can discover a page in
and remains one of the most important stumble upon, set its category and hope that the
of its kind. If you want to use only one users who stumble upon it will like it too, creating a
site and you just need to organize your bookmarks, snowball effect, bringing even more traffic. NeedDelicious is the way to go. Its tagging system will less to say that in my 7+ years in Internet Marketing,
help you organize everything according to the tags SU is by far the number one referrer to my sites.
you specify and you can access it from any device


11

But beware: It’s not a tool to
shamelessly promote your web
properties. You must first be a
user and then a promoter. Stumble doesn’t like it when the same
account discovers pages from the
same domain all the time and
there’s really no way to fool it.
If you like using stumble on your
free time, you might do very well
when submitting your own content too, otherwise you’re out of
luck!

you want your story to appear.
People vote up or down a story
and then you have a chance to
make it popular on that sub-reddit. If it becomes that popular
and the subreddit is big, many
people will start seeing it on
the main page. And that’s where
you’ll get amazing traffic!

So to make the long story short,
Reddit is not somewhere you
just go to submit your posts and
leave: it’s a one way road, and
Reddit is a love-hate that’s to actively participate in
relationship for me. it, engage in conversation, help
If you’re looking for others and at the same time proa site with the best mote your properties too.
community that will
sometimes help you, sometimes
Pinterest is the
troll you, hey, that’s what Rednew social media
dit is for! The most powerful user
craze. While being
driven site on the net.
a new social media
website, it already
For simple users it’s heaven but has managed to become one of
if you want to promote a story, the most visited websites on the
there comes trouble. A ban can internet (Alexa Rank: 53). While
come as easy as adding a post in the majority of the traffic comes
a sub-reddit. To see if you are from a female audience, lately
banned, copy your username and after the thousands of posts
page url inside reddit, log out that spread on the Internet evand then refresh it to see if it is eryday about it, its male audivisible. If not, you’re banned and ence started to get an increase in
there’s no point in submitting numbers too. I don’t know if this
new pages.
climbing in traffic will continue,
but if it does it’ll be something
Reddit has what it calls sub- that I won’t be able to explain.
reddits, something like a social
bookmarking comminity inside If you’re promoting products
a social bokmarking community. that heavily rely on images and
Each subreddit has its own rules design, then Pinterest is your
that submitters and users have to heaven. You should create new
follow, and it’s self maintained content with amazing product
by the users. Every subreddit has shots and images and promote it
the url structure of http://www. on Pinterest.
reddit.com/r/subredditname,
and when you submit a story, you
While Facebook is not
have to type that name where
even close to a social

12


bookmarking site, it would not
be fair not to include it in this
list because it plays such an important role, even in organic results in Google. In Facebook you
have two ways that you can promote your articles: one is to submit your articles in your personal feed, and the other one is
to create a fan page, and while
promoting that to your friends
and readers, distribute your article links there. In the long run,
creating a fan page is the best
thing to do and what we do with
our in-house projects is to always
buy some Facebook ads in order
to gather a good amount of links
to the fan page, increasing the
initial likes by a bit every time
we post something on it. It’s not
something you should ignore, no
matter what type of site or store
you have.
While Twitter as well, is
not a social bookmarking site, it really has to
be in this list too. We
both added Facebook and Twitter to this list because they are
both part of your social bookmarking efforts. When you submit a post to social networks and
social bookmarking sites, you
hope for mentions, links and visits and both Facebook and Twitter can help you in that. In Twitter, you create an account and
have a stream where you post
interesting links that people who
follow you can see.It’s great for
any niche because when someone follows you it’s sure they
will love to see more from what
you’re posting and that’s why
you shouldn’t go off topic a lot.

Google+ again, is not a social bookmarking site but if you are serious about your
website and especially if your niche is
business oriented, Google Plus is the
place to be. And I’m not talking about just pushing your links to your stream; that won’t do anything. You have to become active and network
with other like-minded people and players in
your niche. It’s actually the best social networking tool you can use to build your reputation. One
tip goes a long way and that is to try to get into
the most shared circles you can (relevant circles
with your niche, ofc). There’s only one way to do
that and that is to share amazing content with
the network. The force is strong with this one.
LinkedIn is the most popular business
social network. While Facebook has
many more times the traffic that LinkedIn does, with LinkedIn you can build
a brand and reputation while at the same time
explore new job opportunities and partnerships.
You can also use LinkedIn to promote your latest
posts by sharing your posts’ links on your timeline
and in groups you belong to and are relevant to
that post’s theme. LinkedIn is one of the best referring sources of traffic for this site and works
amazingly well for all business types of blogs.
Bloggers is a social network for bloggers but it can
also work very well for social bookmarking too, and without the need to manually
submit your posts to it. All you have to do
is to add your site to the bloggers platform
and add their banner to your site. Then, when you
publish a new post, it will automatically get it and
show it as your blog’s latest post and others will be
able to vote for it. If it gets enough votes, it will be
promoted to the site’s main page and get much better exposure. The key is to make friendships with
other users so you will be able to mutually vote other people’s posts that are worthy and at the same
time get votes on the good posts you publish too.

utilize FriendFeed to get one more link to a post
you have created? I wish it was still being actively
developed, but well, you can’t have everything,
they still have the site up and running well. :)
Pinboard is very close to Delicious and
gained a lot of traction when there were
rumors that Delicious was about to close.
It’s a paid website but giving close to $10
once is nothing when you’re in it for the long run.
It’s a great and fast way to bookmark your links
so if you haven’t already registered, do so now.
TiltZero is the brainchild of this team
and just got released to the public. You
might think, why the heck does the world
need one more social bookmarking site?
And the answer is that if everyone thought of that,
the Internet would have less than 1000 websites.
Social Bookmarking is something we actively do
and we thought that creating our own social bookmarking community would benefit both us and all
the users of the site. Being one of the first people that use a website has its benefits (having a
powerful account when the site goes mainstream),
so jump in the bandwagon with us and start submitting your useful and inspiring posts with the
rest of the world. It’s a general social bookmarking site that accepts links on many categories.
BlogEngage is a well established social bookmarking website with good
traffic and a well established community. It’s a general bookmarking site
that prefers business and motivational
articles, but anything goes. It’s one of the sites
that are worth your attention because its results
can be quite good for your website. The key is to
participate in the community and make friendships. Give it a try, you will most probably like it.

BlogInteract is the brainchild of Bryan Hollis, and while it had some uptime problems in the past it has now
While FriendFeed has been acquired by
become more stable than ever. BryFacebook for quite some time and its
an is heavily involved with it and
feed is displaying the links with a nofol- we’re expecting many great new features for it
low attribute, it’s still a powerful website in the future. BlogInteract accepts all kinds of
to post your links to. It works like twitter most- posts and if you haven’t already got an account
ly and it’s very fast to submit a link; so why not there, give it a try, we’re sure you’ll love it.


13

Chime is one of the new players in the
Twitter competitor list and while maintaining good traffic levels, it hasn’t yet
become a great threat for Twitter yet.
This doesn’t mean that you shouldn’t promote your
posts there. In fact it’s a very good site to ping with
your posts and updates and the use of tags is very
well thought.

Tagza is a good place to bookmark your
post but that’s it; no reason to stay longer on the site since the community there
is underdeveloped. That’s what you get
when you focus more on promotion and less on the
community. And we’re not saying this to blame
them, we’re just trying to repeat it so we never
forget it. ;)

Whenever you add a new “chime”, you should add
the most important tags for that specific post and
that will help other users find your post within their
most preferred categories. It’s a great promotional
tool to use.

BizSugar is the most popular
social bookmarking website
for business articles. They’re
heavily promoting it using all kinds of online promotion but most importantly, banner retargeting. This
gives BizSugar the traffic it needs to be the number
one social bookmarking site for business blogs and
sites. Getting on the frontpage of BizSugar will give
you many benefits. While the traffic to your story is
not that big (approximately around 200 visits), top
stories are distributed via their newsletter; plus,
the link value benefits are great. If you’re in the
appropriate niche, BizSugar is one of the websites
you should first submit your articles to.

Diigo works like Delicious and has quite
some traffic: you should submit your articles to it but more than that, I can’t find
any other reasons than link value to be more involved.
Fark is the strangest of ‘em all! A social
bookmarking site to submit funny, strange
and amusing posts. If you have a site with
funny images, it would be a great site to
submit your posts to. Or any other offbeat news to
be honest!
ZooTool is a great social bookmarking
website that also has an iPhone application. You can create folders and submit
your articles in a folder, making their retrieval later on a breeze.
While Folkd seems to have a lot of traffic, it does not have a strong community. Just submit your links and you’re
good to go. One day I’ll study this site
more but until that day comes, that’s what I would
suggest.
NewsMeBack has decent traffic and from
the quality of links seen on the frontpage, should be moderated, so send your
links to it without being afraid of being
blacklisted without reason from the search engines.
Other than that, I can find many more reasons to
be more involved in other social bookmarking networks. It’s a great place to enter a link into but not
a community site.

14


Inbound is a brand new website, but
being created by the CEOs of SEOmoz
and HubSpot, we’re sure that it’ll soon
be the most popular bookmarking site
when it comes to sharing Internet Marketing posts. It’s mostly for Internet marketers,
but will gladly accept anything about blogging,
startups and business too. And in the Internet marketing space, this is the front page you should be
looking at every day for all your link building and
Internet marketing news and updates. It’s a tool
that shouldn’t be missed.
My SEO Community is a social bookmarking community dedicated to search
engine optimization posts, but also focuses on blogging and design too. It’s a
great place to start your bookmarking
efforts because it’s a moderated community and
if your social media profile is not that powerful,
it’s a great place to submit your good content and
you will have a good chance for inclusion to the
main page. The moderating team is great and the
articles accepted are 99% frontpage worthy.

MMO Social Network is focused in the
general niche of making money online
but also accepts articles about blogging and web design. It’s also moderated so it’s a good place to start submitting your
helpful articles if you think that they belong to
what the site wants in terms of content category.
Blokube is a Social Media oriented social bookmarking website that accepts everything from SEO to WordPress, design and technology articles.
It’s traffic is quite good and you should invest
some time and connect with its members.
Serpd is all about Internet Marketing and
Blogging. If your website is about something related, Serpd is the place to be.
While not having the best traffic on the
planet, Serpd has a very strong community, in fact
one of the best, and believe me, that makes up for
the lack of amazing traffic. One other thing that I
haven’t seen on any other social bookmarking site
is that when you try to submit a second link from
the same domain it won’t let you, forcing you to
submit something else first and then something
from the same domain again. This forces spammers to leave the site without submissions from
the same site again, and at the same time, Seprd
wins because of new quality content that they
wouldn’t otherwise have. When I need to submit
something from my domain again, I just open my
RSS feed, get something from my favorites that has
provided me with something useful and submit it,
waiting 2-3 hours before I submit the next one.
Tip’d is a social bookmarking site that
is different from all the rest. It’s focused on a sub-niche, sharing financial
posts. While most of us would easily bet
that the site wouldn’t have a lot of traffic, Tip’d
showed us that it can happen, having a lot of traffic, more than the most social bookmarking sites
out there. If your niche is finance and economy
related, not only this is a great opportunity for a
good amount of visits to your blog but also a great
source of information laser-targeted to your niche.

Hacker News is the number one source
for programming, geeky, and startup
material. Its community is very helpful and will many times go to great
lengths to help a person who has
a technical problem. Even some types of business articles go very well in hacker news because
let’s not forget, programmers also need to promote themselves, their startups and their projects too. Personally I’ll check Hacker News at
least once a day to see anything new interesting
to read, most of the times spending more than 30
minutes reading great content found on the site.
DZone is an amazing website for any
type of developer out there. You will
find anything about tutorials, videos,
cheat-sheets plus help from the community. If you are a programmer, not only you should
submit your posts there, but also participate in the
community and often check out their hope page for
programming gems that can help you in your work.
Design Float is the most popular
design oriented social bookmarking website on the Internet. It’s a
great place for Designers to get feedback on their creation and showcase their work
or templates; plus it loves programming tools
that will help designers make their life easier.
If you’re a freelancer and trying to find more
ways to get new clients over the Internet, you
should really start promoting your designs and
create freebies for other designers and start
distributing them through social bookmarking.
The Web Blend is a web designer community that was recently re-designed
and has went live for the public. It’s one
of the best social bookmarking sites to
promote your articles and designs, plus it allows
news about advertising, Apple and programming
too. It’s by far the best designed social bookmarking site and that’s how it should be, because being
a site for designers, it too should have an amazing design! Kudos to the guys who redesigned it.


15

Design Poke is a design oriented social
bookmarking site, but also focuses on
marketing, usability design, programming and WordPress too. It doesn’t have
that much traffic (compared to the two previous
sites) but it’s a great place for you to submit your
link to. After all, you never know how well it’ll do,
plus, when you are promoting your articles, posts
or designs, you should think that whoever does the
most work will win in the end. (This is not a life
lesson, nor an Internet marketing one: please don’t
sue me for giving advice that didn’t work out for
you.
DeziNews is another design oriented social bookmarking site and a great place
to find freebies for your own designs too!
Traffic is close to DesignPoke but as we
said before, the links are permanent and you want
the extra exposure. In addition, you never know

which social bookmarking site will be the dominant
one in two years from now, so why miss the chance
to have an account in great standing on the site?
This is not a complete list of the social bookmarking sites that exist on the internet. And it shouldn’t
be! The rule “the more the better” doesn’t apply
to social bookmarking too. Stay away from services that will submit your website to 1000′s of social
bookmarking sites, because most of them are not
moderated and you really don’t want your links to
be placed together with God knows what else. You
WILL see an increase in your ranks, but that’s only
temporary.
Angelos Papaioannidis

is an Internet Marketing Consultant, Social
Media Manager and Business Development
Expert. You can find more about him at
http://moneytized.com

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>

BUSINESS SUCCESS

ART OF THE WARRIOR

WHY YOU SHOULD BE TURNING YOUR
COMPETITORS TACTICS ON YOURSELF
By Tony McAuslan

Aside from the family home, your biggest asset is
most likely to be your business. In fact, rather than
relying on the old saying that a “man’s home is his
castle”, I prefer to get my clients to think of their
business as their most important ‘castle’ – it needs
to have strong foundations, kept in good order, and
most importantly, remain impenetrable. Your business protects both your lifestyle, your intellectual
property and provides for the welfare of your staff
and their families.

the king ever need a handy place to hole up in. As
it turns out, the place was impenetrable, and the
only time it ever fell was when the Welsh caught
the king’s army off guard when they were all out at
a Mass in the local town nearby.

But history shows that the reason the place was so
impenetrable, was that Master James was famous
for constantly putting himself in his enemy’s shoes,
by trying to think of ways he could compromise the
castle’s defenses if he were on the outside trying
When Edward the First decided to tame the Welsh to get in. If the water supply could be tampered
uprisings back in the 1200’s, he had his most trust- with, he would have his men dig additional wells.
ed advisor – Master James – build him a string of If a gate looked like it could be compromised, he’d
castles along the southern Welsh coast. The most add a holding area in front of it (known as the
impressive of these being castle Conwy at Caer- ‘murder hole’) where archers could keep attackers
narfonshire (don’t even bother trying to pronounce bailed up under a rain of relentless fire, and if he
it).
thought some of the terrain looked easy to cross on
the outside, well he’d just have his men dig a steep
Carved into a solid rock base, and with its 3 double trench that made it impossible for any foot soldier
gateways and 21 towers, the castle was built as to comfortably run across.
an ‘if all else fails’ place to fall back upon should

18


Now fast forward to your modern day business. Whenever I
have a client who is trying to get
a major uplift in their share of a
market, I like to suggest an exercise that goes like this – “What
would be the most disastrous
thing a competitor could do to
undermine your business?”
And I don’t just mean something
as simple as cutting the current
market price for a certain product or service by a small percent. I mean let’s think something radical. I try to get them
to imagine they’ve just logged
into the latest edition of whatever trade news site they subscribe to, and there in big bold
headlines is the announcement
that their major competitor has
just done something so radical,
dastardly and rat cunning, that
their particular industry will
never be the same again.
For instance, what would be the
effect on your business if you’re
trying to sell software as a service (SaaS) on an annual basis,
and your major competitor announced that they were going to
give their software away to everyone in your industry, for free
for a whole year? It would make
it pretty damned hard for your
own salesmen trying to pitch for
the same business, while waiving around a price list and a contract.
It may be something quite radical, or it may be something simple and bleedingly obvious, like
poaching one of your key staff.
I once had a big client that had
just spent over $50m acquiring
a competitor, just so they could

get access to a very small, but
important group of developers
with unique skills. When I arrived on the scene, they had got
themselves into a right tangle
trying to merge all of the other (redundant) staff and divisions into their own corporate
culture, and there was a bit of
a “DOH!” moment when I suggested to them that it might
have been a whole lot easier to
just offer the 4 key staff they
wanted, a ‘sign on’ fee of $2.5m
each. $10m verses $50m for the
same result. Obviously, no one
was on the outside of the castle,
looking in.

offer low interest terms? If your
selling high-end capital equipment, a few percentage points
can translate to thousands of
dollars, which can look very attractive to some Purchasing Officer under orders to cut costs.
In the luxury goods marketWhat would happen if your competitor suddenly partnered up
with a premium product provider – like QANTAS or American
Express, and suddenly they had
major reach via a massive email
list, which then allowed them to
offer their product directly to
thousands of pre-qualified frequent fliers, while you’re still
relying on Google Ad words?
It may be something simple as
bundling some of your products,
or it may be something radical
that involves some product innovation. Who would have ever
thought 20 years ago that the
mobile carriers would give you
the phone – as long as you bought
the air time from them?

What if a competitor suddenly
partnered up with a major supermarket chain or bank, thus giving them unprecedented reach
and distribution? How would you
feel if you had to look at your
competitor’s brochures every
time you went shopping or did
your banking? Or if they partnered with a big finance company in a way that allowed them to

Ideas such as these can prove
to be ‘game changers’ for many
industries, and if you’re thinking “That would be great, but
we’re not big enough to ever get
through the door with someone
like that” – think again.
If there’s one thing big businesses love more than getting new
customers, it’s getting MORE
business out of the customers
they’ve already got. And more
importantly, big businesses have
big competitors – who are constantly looking for ways to tunnel under their castle walls. So
your product or service, if


19

presented properly, could be just the ‘game changer’ they’re looking
for also.
The great thing about many of of these partnership deals, is that
there is rarely a lot of investment needed up front (i.e. they’ve got
the client base, you’ve got the product), so they tend to be a win/
win for everybody.
And even if your big idea does involve investment, there are plenty
of venture capitalists and angel investors out there who would love
the thought of investing in an idea that’s going to be a ‘game changer’ in a hot market.
So next time you’re sitting around on a Friday afternoon with some
of your key staff, play the “What could our competitors do to ruin
us?” game. You may be surprised at what they come up with. But
having identified your greatest weakness – you need do it to yourself before your competitors do it to you. It’s nice to sleep at night,
knowing the castle walls are secure.

20


Tony McAuslan
is
the
epitome
of a modern day
‘Entrepreneur’.
After
working
for
some of the world’s
largest companies in
Advertising and then
Gaming, Tony launched
his own start-up business in 2001.
Starting from a base of only 3 staff,
Tony raised over $25m in venture
capital and grew his company to over
80 staff with offices in Sydney, Los
Angeles and London. After exiting
the company in 2005, Tony went on
to work as a Business Development
Manager for one of Europe’s largest
private VC firms, where he helped
raise over US$80m for a wide range
of start-up ventures. He now splits his
time between mentoring various startup firms, and consulting for clients
who are seeking venture capital
funds. He is based in Sydney and can
be contacted by email at tmcauslan@
hotmail.com

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>

MOBILE ADVERTISING

THE KEY PLAYERS OF
MOBILE ADVERTISING
By Mick Armstrong

campaign optimization technology.
• Demand side platforms (DSPs): These function similarly to ad networks, in the sense that
they help match advertisers with inventory, but
tend to work hand-in-glove with brands. DSPs
are complementary to the ad network business
because they more richly describe mobile audiences. But once DSPs start hiring their own staff
to sell ad inventory, the complementarity could
end, and DSPs would compete more head-on with
ad networks.
It is projected that we are rapidly approaching a
time when billions of consumers will be connected
with their mobile devices for up to 16 hours per
day. We’re close as it stands now.
So where does that leave marketers? Instead of
rushing out to tailor all ads to be fit for mobile,
there has been a slow build in terms of adaptation
on the marketing side, but with no clear reasoning.
As a result, it’s hard to project exactly where mobile advertising will be in years to come.
Where We Are Today
As it stands now, the overview of the major players
in the mobile advertising ecosystem looks something like this*:
• Mobile ad networks: Mobile ad networks aggregate advertising inventory and match it with
advertisers, much as online ad networks do.
Networks build up ad inventory, analyze its potential, and sell it by matching it to advertisers’
needs. Where networks differentiate is in valueadded services, such as aggregating buying power
to strike better deals, or improve targeting. The
largest ad networks have their own sales forces
reaching out to advertisers, as well as their own

22


• Mobile ad exchanges: Exchanges automate
many parts of the mobile ad process, and can
connect publishers with multiple ad networks. Ad
exchanges are primarily supply-facing at the moment, and have relatively few interactions with
mobile ad agencies (even less so with brands).
Agencies are disincentivized from using exchanges because they threaten their lucrative role as
the brands’ media buyers.
• Mobile Ad Agencies and Mobile Marketing:
One of the gripes you often hear around the
mobile ad industry is that agencies don’t get
it. According to the U.K.’s Association of Online Publishers, 55 percent of publishers blamed
“agencies’ attitude” for low mobile ad revenues.
That may be changing. Several people we talked
to said agencies are doubling down on mobile,
and competency is improving.
• Natives: Other companies are emerging that
don’t neatly fit the established categories. They
resemble ad networks in that they connect advertisers with publishers’ inventory, but they express disdain for the traditional mobile advertising model. These companies are trying to find a
native approach to mobile advertising that will
break through consumers’ apparent disdain for
mobile ads. We call them “the natives.”

Other current trends to keep in mind
As seen in the chart reflecting the % of Companies
Building Sites For Mobile:
• More and more, companies are now designing their site for mobile. However, many are not
even testing how their sites look on mobile devices.
• According to Econsultancy’s Conversion
Rate Optimization Report, the proportion of organizations designing their websites specifically
for mobile phones has increased from 25% to 35%
since 2011.
As seen in the chart reflecting the % of Companies Still Not Building Sites For Mobile:
• 61% of companies are still not designing
their sites for mobile
• 55% of companies who do design their sites
for mobile, do not do usability testing specific to
mobile phones or tablets.

Optimizing for mobile works; 62% of companies
that designed a website specifically for mobile and
64% that designed a site for tablets had increased
sales.
Sources:
*Business Insider, “Here Are the Major Players in
Mobile”; Business Insider, “BII MOBILE INSIGHTS:
Mobile Marketing Stats You Should Know”
Mick Armstrong

is from the Performance Marketing
Specialists at GlobalRevGen.com


23

>

FACEBOOK

10 QUICK & EASY WAYS TO GET
MORE FACEBOOK FANS
By Cara Pring

tact page, so that people know
that they can get in touch with
you there (they will also like your
page!).
2. Set up Facebook POS signage
If you have a store or some sort of
physical presence, be sure that
you have signage that encourages
people to like your page – and be
sure to include a reason. Special
promotions, new products, updates, industry news… whatever
it might be, tell them what they
are going to get from liking you
or else they might not bother.
There have probably been a
thousand articles written detailing how to get more Facebook
fans – half of them are salesoriented trying to encourage you
to ‘buy fans’, the other half are
simple fluff pieces that don’t
give you any real practical advice. Only my article, and mine
alone, will actually help you implement real, actionable strategies to boost your Facebook Page
with relevant fans – not random
people who don’t give a fig about
what you have to say. OK to be
fair there are quite a few other
articles out there that probably
do this too, but since you’re here
you may as well read mine. Enjoy.

Make sure you have a Facebook
‘like box’ on your homepage.
I know it doesn’t always ‘fit in’
with everything else, but seriously this is what is going to drive
people to your Page. The bigger
and more prominent, the better,
but Facebook gives you a number
of options. For example, if you
visit the Social Skinny homepage, you’ll see I have a small
version at the top of the page
(but underneath the header).
Facebook makes it super easy to
get the code for your like box in
HTML5, XFBML or iframe format
by visiting https://developers.
facebook.com/docs/reference/
plugins/like-box/ and inputting
your preferences for style.

1. Add a Facebook Like box
+ links to your contact and Also make sure you add links to
homepage.
your Facebook Page on your con

24


3. Run a Facebook competition
This has to be one of the most
popular methods of getting more
Facebook fans. Run a competition that has a valuable (and relevant to your business) prize that
you will give to people if they
like your Page and go through
some sort of entry mechanism
(eg. a form). You do need to be
aware of what is required for a
Facebook competition and this
includes the fact you must use
an application. If you’re not that
Facebook or tech-savvy, you can
use a third-party service like
Shortstack or you can speak to
someone like me, who will come
up with the strategy, put it together, do all the graphics and
implement on your Page for, say,
a few hundred dollars.

4. Implement a Facebook advertising campaign
I know when you’re a small business implementing
any sort of advertising campaign seems pretty
daunting. We are taught to expect things to cost
thousands of dollars when the word ‘advertising’
comes into play. The good news is that with Facebook advertising, you can spend any amount that
you like. I have run a Facebook ad campaign for
$50 that attracted over 50 new likes. I’ve also run a
campaign for about $100 that attracted over 1,000
fans, which was pretty damn amazing… but it was
in Turkey so that might have something to do with
it. The point is, if you want to get your community
started (and advertise your business at the same
time), Facebook advertising might be a great way
to go. The ability to target your desired market is
unparalleled.

Page is about – if they see it may be of value to
them as well, they might like you too. Plus, your
friends and family are likely to ‘like’ the content
on your page too, which helps with your post ranking in others’ newsfeeds. While you’re at it, share
your Page with your social networks (even outside
Facebook) – they might be interested to like your
Page too.

7. Include a link to your Facebook Page in all stationery, business cards and your email signature
This one is a no-brainer. Remind people at every
chance you get that you have a Facebook Page,
and make it easy for them to find it by providing
the link. Don’t just have a ‘Find us on Facebook’
badge, but put the link in there so they don’t have
to waste time searching for your Page on Facebook. It’s crucial to include a link in your email
5. Send an EDM to your customer base
signature (though this can just be an icon as long
If you have an email database, make sure you as it’s hyperlinked), because you know people are
send out an email letting everyone know you have already online when they are viewing it, so the
a Facebook Page, providing them with a reason chances they will click through to your Page are
(or incentive) to like your page, and obviously di- even higher.
recting them there. Your customers should have a
direct interest in your business, so they are the 8. Comment on other Pages’ posts as your Page
second people (after staff) that you should get on This one can be quite effective, but granted it’s
board.
not as simple as the others. If you’ve got a bit of
time, you can ‘use Facebook as your Page’, like
other similar or related Pages (or those who share
a similar customer base) and interact with their
posts. By doing this you’re getting exposure on
their Facebook Page too, and others who are reading the post might be prompted to click through to
your Page to see what it’s about.

6. Ask your staff, friends, family and your social
networks
Ask your employees, friends and family to like your
page to help spread the word. When people like
your page, their Facebook network can see this
and are prompted by curiosity to see what the

9. Encourage check-ins (plus merge place/normal page)
If you have a physical presence, make sure you
own your Place page, and that you merge this with
your normal Page (or just use the Place page as
your normal Page to begin with). That way you
have a branded place for people to check-in to.
They may also then like your Page from their mobile. Even if they don’t, the check-in is displayed
to their friends (even on a nice map to show
where you are located) which not only promotes
brand awareness and effectively an endorsement for your brand, but also allows them to click
through to view, and hopefully like, your Page.


25

10. Create a Welcome Page
It’s one thing to get someone to your Facebook
Page, but it’s another thing to convert them to
a fan by getting them to click that ‘like’ button.
You have to give them reason to want to receive
updates from you, and the best way to do this is
by creating a Facebook Welcome Page. The best
tactic is to not just say LIKE US, but provide some
form of detail about what they will get from liking
your page. Will you be posting exclusive special offers? Letting them know of sales? Sharing important
updates and/or info on new products? It doesn’t
have to be rocket science (and in fact, it shouldn’t
be too complicated), but make sure you’re giving
them some indication of what you have to offer
– even if it’s pretty pictures and/or a few words.

Implement these strategies and you will get more
Facebook fans. Just be careful not to get too obsessed by ‘numbers’, but focus on getting those who
have liked your Page engaged with your content.
Cara Pring

has enjoyed extensive experience in
social media strategy and campaigns for
businesses of all sizes - from small startups
to multinational corporates like Qantas and
Bupa. Her focus now is small to medium
businesses who are looking to expand their
social media activity and generate real
return for their efforts and spend. She has her own social
media blog at www.thesocialskinny.com, where this article
originally appeared.

>

CHARITABLE GIVING

Building a School with World Teacher Aid
In August 2012 Armand Morin and
his wife Marianna had the unique
opportunity go with World Teacher
Aid to Rongai, Kenya in Africa to help
build a school and a high school.
The trip was organised by Amy and
Stu McLaren of World Teacher Aid.
This is the very powerful video they
made.
Visit www.WorldTeacherAid.org for
more Information on how to get
involved.

www.WorldTeacherAid.org

26


>

CONTENT MARKETING

ACTIVE AND PASSIVE
CONTENT MARKETING
By Scott Brinker
According to the latest research from the Content
Marketing Institute and MarketingProfs, 91% of B2B
marketers have embraced content marketing. In
fact, on average, B2B marketers are now allocating
1/3 of their budget for content marketing initiatives.
Marketers are making a big bet that content marketing tactics will deliver the outcomes they need:
brand awareness, customer acquisition, and lead
generation. These are their top organizational
goals:

•
•
•
•
•

Web traffic (60%)
Sales lead quality (51%)
Social media sharing (45%)
Sales lead quantity (43%)
Direct sales (41%)

So how well are marketers doing at achieving their
goals with content marketing? Unfortunately, not
as well as they would like. Only 36% of B2B marketers believe they are effective at content marketing — down from 40% last year.
Part of the challenge is creating great content. But
great content is only the starting point.
To harness that content for customer acquisition
and lead generation, marketers have two other
responsibilities: distribution and value capture.
Much has been written about how to distribute content with social, search, and paid campaigns. But
ways of effectively capturing value with content
marketing have received less attention. I’m only
half-joking when I say that content marketing plans
sometimes look like this:
1. Create amazing content.
2. ???
3. Get more leads and sales.

2013 B2B Content Marketing Benchmarks - North America: CMI/
MarketingProfs

Brand awareness is important, but hard to quantify.
However, customer acquisition and lead generation
can be quantitatively measured. And indeed, more
and more organizations are now tying these metrics directly to their content marketing initiatives.
The top 5 measurement criteria for B2B content
marketing success — with the customer acquisition
and lead generation metrics emphasized — are:

When you author terrific content and successfully deliver it to the right audience, you have
accomplished value creation. You have given
your prospects and customers something of value. Depending on how it’s presented — do the
people consuming the content clearly associate
your company with the value delivered? — this
achieves the first goal of building brand awareness.
But in the crowded and noisy digital marketplace, and in the busy lives of most prospects,
that brand moment is fleeting. The question for
marketers — and frankly, many prospects — is:
what happens next?

27

Active vs. Passive Content Marketing
Answering the “what happens next?” question is
the difference between passive content marketing and active content marketing. With passive
content marketing, the content is not attached to
an explicit “next step” for the audience. If someone consumes your content and likes it, it’s up to
them to figure out what to do next.
Maybe they wander through your website (and
hopefully they can connect the dots with the content piece that intrigued them). Maybe they do a
couple of related Google searches (and hopefully
your competitors aren’t intercepting those keywords). Maybe they try to find a way to contact you
(and hopefully the person handling the contact can
provide continuity with the content that intrigued
them). Or maybe they simply file that moment
away — “thanks, that was interesting” — and move
on.
Blog posts are often quintessential examples of
passive content marketing. They can build brand
awareness, and address goals further down the list
such as thought leadership and generating website
traffic. But presented in a passive fashion, they
may not be effective at acquiring customers or
generating leads.
Active content marketing, in contrast, builds customer acquisition and lead generation mechanisms
directly into its presentation and delivery. These
mechanisms may be simple email subscriptions or
social network connections, or they may be more
detailed lead forms or deeper-funnel calls-to-action. Whether they’re best implemented as required gateways in front of the content or as optional next steps surrounding or embedded into the
content depends on the content, the audience, and
the context.
Many content tactics lend themselves to being
framed in active content marketing:
• eNewsletters, both individual issues and ongoing subscriptions
• Case studies
• Videos
• In-person events
• White papers
• Webinars/Webcasts

28


•
•
•
•
•

Research reports
Microsites
Branded content tools
eBooks
Virtual conferences

The Power of Framing Content
With passive content marketing, the only real
content is usually the core content piece itself.
With active content marketing, however, there’s
often considerable content around that core
piece — call it framing content.
A classic example of framing content is the use
of a landing page to promote a lead-form-forcontent-piece offer, such as a sign-up for a webinar or a request for a white paper. (And when
I say “landing page,” I really mean any kind of
highly-targeted, context-specific web or mobile
web experience; it doesn’t have to be a cliché
landing page.)
All the content on the landing page — its headline, body copy, imagery, bullets, call-to-action,
etc. — is framing content. Framing content is an
incredibly important ingredient in the overall
content marketing equation. In cases where the
respondent is being invited to take an action, either before or after accessing the core content
piece, the framing content can have tremendous
influence over the conversion rate for that action.
This is where the discipline of conversion optimization intersects with content marketing. You can

run A/B and multivariate tests
to find which framing content is
most effective in achieving your
customer acquisition and lead
generation goals. You’re able to
hone the value capture component of your content marketing.

But framing content is also valuable for the respondent, as it
helps explain the relevance of
the core content piece to the
context from which they arrived.
Using framing content for relevance is especially helpful when

you distribute the same content
piece — say, an expensive report
that you sponsored — in multiple
campaigns or to multiple audience segments. It’s advantageous
for you to reuse that report in
as many contexts as possible,
but the most intriguing aspects
of it may differ for your different audiences. By using separate
framing content — e.g., separate
landing pages — for the presentation of the core content piece,
you can make clear and compelling cases that perfectly match
each context.
By using framing content to expand the reach of core content
pieces, making them more relevant in more contexts, you can
increase the ROI on the investment you made to produce those
core content pieces in the first
place. This enables you to invest

more in the quality of individual
pieces, rather than just continually increasing the quantity of
new pieces. And the quality of
the core piece is, at the end of
the day, the heart of all great
content marketing.
You’re probably already engaged
in both passive and active content marketing already, maybe
without distinguishing them this
concretely. My hope is that by understanding the unique aspects
of active content marketing,
you’ll be able to systematically
increase the efficacy of that set
of content marketing tactics.
Scott Brinker

is
the
co-founder,
president
and
CTO
of
ion
interactive,
a provider of postclick marketing and
conversion optimization
software.

Need More Traffic? Need More Leads?
Need to Reduce Your Adwords Cost Per Click
& Cost Per Lead?

CLICK HERE

to touch base with Greg
Cassar and the team at
InternetMarketingDoneForYou.com about
Adwords Consulting
with a real focus on ROI
for you the business
owner.

>

ADVERTISEMENT


29

>

ECOMMERCE

HOW A CHINESE E-COMMERCE
COMPANY RACKED UP $3 BILLION
IN SALES IN JUST ONE DAY
By John Koetsier
Last month Chinese e-commerce giant Alibaba
shocked the web with news that its subsidiaries
Taobao (like a Chinese eBay) and T-mall (like Amazon) sold a massive $3.06 billion in product in a
single 24-hour period.

with credit card payment information, as of mid2012.

Three billion dollars is almost triple the entire
2011 Black Friday sales of e-commerce sites in the
United States, and this is a testament to both the
growing maturity of the Chinese online market and
the central position Alibaba holds in China.
So how do you do $3 billion in sales in a single day?
I interviewed an Alibaba spokesperson, who preferred to remain unnamed, to find out.
Almost as many users as Twitter
First of all, it helps to have users — lots of them.
The two sites, Taobao.com and Tmall.com, share
a combined user base of half a billion registered
users. That’s only about 30 percent of the total
Chinese population, which means that Alibaba has
a long runway for continued growth as the Chinese
middle class continues to grow — and suggesting
that a $10 billion day is not out of the realm of
possibility in years to come.

Some of the goods for sale on Taobao.

A cultural sea change
When you’re looking to scale quickly, it helps to be
a high-growth company in a high-growth industry
in a high-growth country.

But while a huge number of users is necessary, it’s
insufficient to generate such massive cash flow.
Just as important is a change in Chinese consumer
behavior toward e-commerce “increasingly becoming a primary shopping channel,” according to
(It also means, by the way, that it might be crazy Alibaba. The entire industry has had double-digit
for Yahoo to sell its stake in Alibaba now. Yahoo growth year-over-year — since 2010 e-commerce
still owns 23 percent of the Chinese e-commerce in China has enjoyed an average 10 percent quargiant after pocketing $7.6 billion U.S from sell- ter to quarter growth rate — and Alibaba is outpacing almost half its original stake. Down the road, ing the industry.
however, it might be like owning a 23 percent of
Google, or Facebook … times 10.)
In addition to a general acceptance of e-commerce
as perhaps the first option for shopping, Chinese
Both Taobao.com and Tmall process payments via consumers have been increasingly prone to spend
Alipay, Alibaba’s payments processor. Alipay has big on “double sticks day,” 11/11. Also referred to
over 700 million user accounts, presumably all as “singles’ day,” Nov. 11 has taken on a rough

30


Mobile buyers figured prominently in Alibaba’s monster day, with
one in four Taobao users accessing the site from a smartphone or
a tablet. That compares to one in
six last year.
Summing up
A $3 billion day doesn’t happen
all the time, even in the world’s
most populous country. And it’s a
huge proportion of Alibaba’s annual goal for Taobao and Tmall,
which was one trillion RMB in
2012. That’s closing in on $15 billion U.S., which is serious money.
similarity to our Valentine’s Day.
Singles try hard to not be single,
couples celebrate that they are
couples, and probably many more
people are simply happy to dogpile any opportunity to shop big
and save big, much like Black Friday in the U.S.
Stores galore
Users and demand are great, but
you need supply. That is not a
problem for Alibaba, as the representative said that Tmall hosts ecommerce operations for 50,000
companies, while Taobao manages online sales and payments and
“several million,” most of whom
are likely individuals buying and
selling much as we see on eBay
here.
Of those stores, 10,000 took part
in the 11/11 festivities with special sales and promotions. That’s
five times the number that participated just last year, which gave
Chinese shoppers “access to an
even wider range of products.”
Promotion helped too, Alibaba
says:

“We also offered new functions,
activities and games via the event
landing page beginning mid-October and noticed that many online
shoppers were visiting the site
and browsing through participating stores and available products
as well as adding products to
their shopping carts.”
Let’s get technical
While I generally like to ask companies for technical details about
their server setup, Alibaba was
anxious not to share too much
information that might be construed as proprietary, saying only
that Alibaba Cloud Computing
manages all Taobao and Tmall’s
infrastructure from three data
centers in Beijing, Hangzhou and
California.
It also preferred not to disclose
what kind of servers it runs, including operating system and
webserver details, but a quick
search reveals that Alibaba uses
Tengine for webserving, which is a
100 percent compatible fork from
the increasingly popular Nginx
server, and that Alibaba runs, as
expected, on Linux.

Given Alibaba’s trajectory and
China’s growth, it would seem
that a $4 billion or $5 billion day
would not be out of the question
in 2013.
This article originally appeared
on VentureBeat.
Photo Credits: dcmaster via photopin cc, Autorun! via photopin cc

John Koetsier

run
websites
with
millions of monthly
visitors, built mobile
apps with hundreds
of
thousands
of
downloads,
created
online
learning
communities
with
over half a million
registered users, and eaten a 24oz peppercorn steak in one glorious
sitting.
He has led product management,
spoken internationally at conferences
all over the world, blogged for over
a decade, and built his own CMS. He
lives in Vancouver, Canada, plays
ice hockey, and subscribes to the
VentureBeat statement of ethics.


31

32



33

>

SOCIAL MEDIA TRENDS

SOCIAL MEDIA TRENDS IN 2013:
WHAT YOU NEED TO KNOW
By Bryan Brown

If you’re like most marketers, you’ve been using
social networks to push out your latest messages –
promotions, sales, thought capital, etc. – and maybe have occasional interactions with customer and
prospects. You’ve probably also been working hard
to increase your followers and likes. And as more
social networks such as Google+ and Pinterest have
emerged, you’ve likely established a presence on
these sites and begun pushing out your content on
these platforms too.
These are all good and necessary first steps for social marketing. But ah, there’s so much more. In

34


2013, consider looking beyond social as a standalone channel and beginning to consider how social
can be integrated into ALL your channels. For starters, just put yourself in your customers’ shoes:
• They’re more social and mobile than ever
• They view their experience with your company holistically
Now imagine they see a Tweet from a friend about
your cool offer and click through, only to arrive at
your page and find a bunch of corporate-speak and
a 15-field form. Talk about bringing your relationship momentum to a screeching halt.

Today, an “antisocial” feel on ANY of your channels
can hinder your marketing efforts, so it’s smart to
evaluate the social component of each one. To get
you started, here’s a look at four key channels social is impacting today, along with some quick starter ideas for how you might approach them to enable
a more relevant customer experience:
1) Search: In the constantly evolving world of
search, it now takes more than a few strategically placed keywords and inbound links to move
you up in the rankings. As social has exploded,
search engine algorithms have shifted to place
more weight on social media. The number of people who retweet your content or the traffic driven
to your blog post via social, for example, helps
determine where you rank. Similarly, video is
popping up more in search results. The takeaway?
Your content (see #3 below) must be conducive to
social sharing for you to thrive in search.
2) Website: Many sites have been loosely connected with social in the past – a social “follow”
icon here, a “share this” graphic there. In 2013,
try bringing social data into your website to build
trust. For example, you might include info such as
number of downloads, user ratings and customer
comments beside your content or products. True,
you lose some control of the message, but by
sharing the opinions of other buyers you’ll enhance the visitor experience and ultimately build
trust in your brand.
3) Content: Think about what drives social sharing of your content. It’s likely that one of the
biggest factors is how uniquely relevant it is to
each of your customers and prospects. So, make
it a point to brainstorm new ways you can drive
personalization – perhaps by adding more behavioral marketing elements into your campaigns –
and connect your content with social conversations. If you’re not already doing so, take a look
at embedding content with social sharing options
and consider building campaigns around sharing
in 2013.
4) Apps: Does your company have a mobile app to
help increase engagement with the growing number of smartphone and tablet users? Smart move.
Once you’ve got your app, though, it’s time to

think about the biggest factors in whether a customer downloads it. In most cases, the number
of people who downloaded an app and how they
rated it are the most critical drivers of future
downloads. So, think about how you as a marketer can best respond to what people are saying
and how they’re engaging with your app. Perhaps
an app email welcome program that educates users on how to get the most out of your app might
increase customer satisfaction and boost ratings.
So, what new social strategies do you think are critical to success in 2013?

Bryan Brown

As the director of product strategy, Bryan
Brown is responsible for defining the broad
strategic vision of Silverpop’s family of
products and helping marketers grow
revenue. He is a sought-after marketing
thought leader, having helped hundreds of
businesses adapt and thrive in the everchanging digital age of marketing.


35

Make Your Website Easy to Read
& Effective on all Mobile Phones

36


>

PANDA & PENGUIN UPDATES

GUIDE TO BUILDING QUALITY
LINKS TO WITHSTAND GOOGLE’S
PANDA & PENGUIN UPDATES
By Robin Gupta
Google has become more stringent on the web owners about
ranking the websites. It has come
up with various updates on improving the quality. The major
effective updates are panda and
penguin.
While Panda puts more emphasis
on the quality of content, Penguin has given an alert to the web
owners who used a lot of links to
get traffic on their sites and the
low quality links are considered
as spam. Due to this, various website owners had to face difficulties
because their website started to
rank lower in the search engines prove the rankings on the search
and some of them even got their engines:
website banned permanently.
After the updates, there has been
a debate on what website owner
can do to improve the rankings on
the search engines. Link building
has contributed greatly to market
the products and services in the
web world. It plays an important
role in search engine optimization.
However, after the Google’s update, it has become more challenging for link building team to
meet the requirements. Here, we
will discuss a few effective techniques of link building which can
definitely help web masters to im-

Get quality links from Press Release

skills to write a quality Press Release or hire a skilled writer who
can do this job for you in an organized manner.

Below mentioned are some of
Mainly, there are two ways to get the techniques to create an imthe links from Press Release. You pressive Press Release:
can either create your own press
release to do the link building
• Attention-grabbing heador you can get your links placed
line
on someone else’s press release.
We all are aware of the fact
Creating your own press release is
that headline makes an impact
a more effective way. The quality
on the readers. We only read
of the content is the most importhe information which we get
tant factor after Google has reattracted to. For an instance,
leased its update. You must write
a newspaper has various news
a quality Press Release which can
but we only tend to read the
grab the attention of the readers
entire news which has an attenand offer valuable information.
tion grabbing headline.
You can enhance your writing


37

In the same manner, the headline of the Press reto make effective links. You should not use anlease must be very catchy and holds the meaning
chor text such as “read more” and link it to the
of the entire content. It has also been noticed
home page. The relevant anchor text placement
that some headlines are very attractive but they
will increase the traffic more.
are not relevant to what has been written in the
PR. This leaves the readers very disappointed.
Know the Importance of image links
• Share unique ideas
If you want that people must read your press
release, you must give the unique ideas in your
write-up. You must ask your content writer to
use his skills to put together a content which
is not just the copy of the information already
available on the internet. It is recommended to
research a lot before actually writing a press release.

The readers get more impressed by the images of
the product & services. Getting links from these
images would be the better option. It has been observed that people overlook the technique of linking images to the site. However, they should know
that it can bring more traffic because people would
view the pictures and eventually visit your site.

• Address Reader’s Problems
One of the best ways to engage the readers is to
offer solutions to their problems. This way, they
will find that they have utilized the time in a
better way and would visit the link presented in
the Press release. You have to assure them their
problems are real and they have solutions too.
Placing Links in a press release
You must follow the below mentioned trend in
placing the links in a press release:
• It is strongly recommended not to use too Below mentioned are some of the best practices
many links as it will look promotional. These of image link building:
days, Google has started penalizing the websites
containing a lot of links. The website either ranks
• High quality images
lower or is completely banned.
You must get the images on the website which is
more professional looking. Apart from that, you
• Link all your links in a strategic manner so
are needed to know that the pictures must be
that they should not appear forced. You must not
of high-resolution because blurry images will not
start linking the content and the web pages from
be viewed by the visitors anyway. It the images
the beginning. You can use an effective strategy
are good, a good link building can be implementto get better results.
ed. You can even hire graphic designers who can
work on the high quality images and put on your
• Use different URLs for linking press release
website.
to the website. It is important to understand
which the home page is and which one is the
• Add images more often
landing page. You must not direct your visitors to
It is strongly recommended to add the images
the same page only. You can link some of them to
to the website more frequently. This is because
the home page and some to the other pages such
people love to view fresh content and the picas landing or inner pages.
ture. This is the best way you can grab the attention of the visitors. You can even schedule the
• You must place keywords within the content
updation on the image such as weekly basis.

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• Compression of images
The speed of the page can be
suppressed by large images.
This is the reason why it is important to compress the images.
The huge library of the images
can really slow down the speed
of the site. You must optimize
your images. There are a lot of
tools available which you can
use to perform the compression
of the images. The platforms
like WordPress offer free and
paid plugins to do this work efficiently.
The images can make a great difference in the rankings of the
website and you can use them to
get enormous visitors. The visuals
make more impact on the users
than the text and getting traffic with images is easier than any
other way.
The power of social media links
These days, everyone loves to get
associated with the social networking websites such as Facebook, Twitter and Myspace. Getting links from these platforms
would be a great idea because you
will get quality links along with
millions of visitors. Social signals
have occupied a special place in
the search engine optimization
technique because it can fetch
you the visitors which you might
not be able to achieve otherwise.

purpose and ideas such as Triberr. Whatever you publish on such
platform will automatically be shared among others. In the web
world, you will find the like-minded people very on these sites
easily and make the maximum use.
• Make the most of social sharing buttons
One of the best ways to share your content with others is to use
the social sharing buttons. To make it more effective, you can
make them available at the end of the post because people would
read the information and act positively if it is impressive enough.
They will even recommend others to view your information and
buy the products and services offered by you.
• Encourage others to share
You must encourage others to share your content or like your post.
This will build your online reputation and you will not have to do
much to bring a lot of visitors to your website. It is suggested to
send them emails to share your content with others. You might
not be sure if they will do it for you but you must put in efforts to
do it. In the social networking site like Facebook, you can invite
others to join groups and participate in the events. This will bring
you tremendous traffic.
• High quality content
In the web world, you have to be true and offer the content which
contains the quality. The videos, images and information must
be up to the mark; else, you will not be able to get the desired
results. Some of the content which makes an impact on the readers include info graphics, blog posts and interviews. Getting links
from high quality content is one of the ways to comply with the
Google’s latest guidelines. Your website will improve the rankings
in the major search engines.

You must follow the below mentioned tips to get the quality
links from the social media platforms:
• Use relevant platforms
It is suggested to create an account on those platforms which
offer the same business


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Tạp trí Internet Marketing Số 18 - DEC 2012

Tạp trí Internet Marketing Số 18 - DEC 2012

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Tạp trí Internet Marketing Số 18 - DEC 2012