2. Advertising via Games
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3. Game Usage
§ Entertainment
§ Training
§ Education
§ Advertising
§ Health
§ Science and Research
§ Production
§ Work
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4. Advertising via Games
§ Game medium can be used for
delivering a commercial message to
the audience.
Game-based advertising methods are:
§ Around game advertising
§ In-game advertising
§ In-game product placement
§ Adver-gaming
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5. Samples
§ Around Game Advertising
§ Ads are not related to the game-play
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6. Samples
§ In-game Advertising
§ Ads may not be related to the game-play.
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7. Samples
§ In-game Product Placement
§ Ads may be related to the game-play.
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8. Samples
§ Adver-gaming
§ Ads ARE related to the game-play.
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9. Advertising using Game Elements
Advertising Elements Game Elements
§ Target § Game-play
§ Message § Story
§ Media § Environment
§ Content § Objects
§ Audience § Rules
§ Experience § Player
§ Feedback § User Interface (UI)
§ Platform
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10. Advertising using Game Elements
Advertising and Game Elements relations
§ Target Story
§ Message Story, Game-play, Rules
§ Media Game, Platform
§ Content Story, Objects, Environment
§ Audience Player
§ Experience Game-play, Rules
§ Feedback Game-play, User Interface
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11. Why
§ Why advertising via Games?
§ Mainly Audience
§ The number of the Game Audience is increasing
and the type variety is expanding.
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12. Games Audience
§ Hardcore Gamers
§ Mostly Teenagers, boys.
§ Casual Gamers
§ Mainly more than 18 and have the purchase power
18-49
49% <18
25%
>49
26%
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14. What is Adver-gaming?
Advertising Gaming
Adver - Gaming
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15. What is Adver-gaming?
§ Using Game medium attributes for
delivering a commercial message to
the audience.
§ An Adver-game is a game where
advertisement is the main subject of
the game-play.
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16. Why
Why using Adver-games?
§ Adver-gaming is the only method for
engaging audience in the games.
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17. How
What to do for advertising using adver-games?
§ Publishing contents to adver-games.
§ Having your own adver-games.
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18. How
What to do for publishing contents to adver-games?
§ Select an adver-game.
§ Choose the one that suits your brand image and message
§ Inject your contents to it.
§ Monitor the results.
§ Change the contents time by time.
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19. How
What to do for having an adver-game?
§ Create it.
§ Choose a game-play that fits your brand image and message.
§ Build game environment.
§ Inject your contents to it.
§ Publish it.
§ Put is somewhere to reach your audience, so they can find it and play it.
§ Monitor the results.
§ Change the contents time by time.
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20. Problems
§ There are not much adver-game producers.
§ It is not easy to translate messages into game-plays.
§ It is hard to find perfect publishers for your adver-games.
§ The process is time consuming.
§ A high budget is needed.
§ It can not be done with low budjets, so it is mainly for big brands.
§ It is hard to find perfect adver-games that engage audience.
§ It is needed to create specific content formats.
§ Most adver-games do not have ad management system.
§ Most adver-games do not have monitoring system.
§ It is expensive to change the contents time by time.
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22. What is ?
a web platform for creating adver-games
in various adver-gaming networks.
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23. What is ?
Online Advertising
Online Community Online Gaming
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24. What you can do in ?
§ Create and publish your own Adver-games.
§ Run Campaigns in various Adver-games.
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25. What you can do in ?
By using Hyzonia web platform you can:
§ Create and customize your own Adver-game.
§ Choose one of the game-play that suits your brand image or
§ Specify your needs and leave it to Hyzonia
§ Publish it to the networks.
§ Publish it in any specific website or
§ Specify your needs and leave it to Hyzonia.
§ Inject contents via Campaigns.
§ Specify your target audience, budget and timing.
§ Optimize your campaigns.
§ Change contents time by time
§ Monitor consumer engagements.
§ Receive Market Analysis reports.
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Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
26. What you can do in ?
Creating Publishing
Adver-games Adver-games
Runing
Monitoring
Campaigns
Reports
in your own AG
Creating
campaigns
Runing
Campaigns
in other AGs
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27. How works?
Providing Content,
Gaining audience
Advertisers
C ou ntry
Advertisers
Co un try
Website
Website
Website Website
Website
Internet Users
Discovering,
Communication,
Entertainment,
Reward
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Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
28. Benefits
§ Cost-effective
§ Easy to use
§ Adver-games are being reached by target audience.
§ Game-plays are Engaging.
§ Dynamic ad contents
§ Audience Targeting System
§ Using the power of Viral Marketing
§ Providing Market Analysis reports
§ Consumer Behavior, Consumer Insight
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29. Benefits
§ Market Analysis information
§ Consumer Insight
§ Reports by segments, products, specifications
§ Colors, shapes, models
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30. Benefits
§ Audience reaction and behavior
§ Useful for new product launch
§ Sensitivity analysis
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32. in the News
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33. in the News
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34. in the News
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35. in the News
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36. Final Word
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37. Future of Adver-gaming
In current financial recession when the
advertisement budgets are squeezed,
brands need cost-effective solution that
engages their target audience and inform
them about consumer insights and
behavior.
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38. Create brand experience,
track consumer behavior
using your own
Adver-gaming Network.
www.hyzonia.com
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39. Read our weblog at:
blog
blog.hyzonia.com
Visit us at:
facebook.com/pages/hyzonia/186084430135
Follow us at:
twitter.com/hyzonia
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40. Special thanks to:
Creators Team:
Maryam Alimardani
Managing Director
Dr Ian Michael
Reza Ayati
Business Development Director
Homam Hosseini
Carissa Crowley Product Development Director
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