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TOP 10
SEO Mistakes to Avoid
Hello Amsterdam!
About Christoph C. Cemper
Founder & CEO of
SEO & Marketing since 2003
@cemper
Orange Jacket and SEO
When those rankings
just won’t go up!
…have you been there?
Link audit & monitoring
mistakes
#10 Disavow and wait for
Google to take care of things.
UP TO 9 MONTHS…
DO YOU HAVE THAT TIME?
HOW TO FIX IT?
What? Make Google re-crawl the links
you disavowed much faster.
How? Run Link Detox Boost 48 hours
after you uploaded the disavow file.
3 DAYS using
Link Detox Boost
#09 Disavow all the links
regardless of their quality.
NOT ALL LINKS
ARE EQUAL!
DID YOU GIVE THEM
A GOOD LOOK?
HOW TO FIX IT?
What? Review the DTOXRISK for each
backlink and only disavow the risky ones.
How? Do it yourself or hire a professional
that you can hold accountable. Take
responsibility.
#08 Looking only at one slice of
your backlink profile.
DON’T JUST LOOK AT ONE SLICE
Links You Audited Links You Didn't Audit
Not a “TOP-LEVEL approach”
Links You Audited Links You Didn't Audit
Really?
All the backlinks?
Well…
do you consider 3% of your work…
AS DONE?
HOW TO FIX IT?
What? Combine as many backlink
sources as possible and look at the full
picture.
How? Choose a software & a plan that
allows you to analyze all your backlinks.
#07 Not monitoring the backlink
profile after a backlink audit.
Getting risky backlinks?
Is that even possible?
Did you make some enemies
in the past?
Just think about
All the negative SEO out there
HOW TO FIX IT?
What? Monitor new links to your domain
so that you can spot negative SEO
attacks.
How? Set up Link Alerts. It works like
Google Alerts, but for links.
LINK BUILDING
MISTAKES
#06 Stop building new links after
you recover from a Penalty.
Great Links…
…don’t just fall from heaven!
HOW TO FIX IT?
What? Never stop building links.
How? Set-up a link building an outreach
process in your company and don’t just
hope to get links. Do the leg work!
#05 Stuffing the anchor texts
with commercial keywords.
We have all tried!
And it IS tempting, isn’t it?
And risky!
HOW TO FIX IT?
What? It’s great that people link to you as
long as they create links in a natural way.
How? It’s great to use brand keywords as
well as money keywords. Just don’t
exaggerate.
LINK PROSPECTING
MISTAKES
#03 Building just any links.
to just google “good links”?
Wouldn’t it be nice
but it pays off!
It will need a little more research
HOW TO FIX IT?
What? Build high-quality links only.
How? Check if the links are relevant to
your niche, if they have a low risk and a
high power and trust. Otherwise, don’t
build them!
#02 Not looking at the
competitor’s backlink profiles.
…is an illusion.
This…
…is real competition!
And this…
HOW TO FIX IT?
What? The best links are your
competitor’s links and you can get them.
How? Find the low-risk & high
Power*Trust links that your competitors
have.
Website migration
mistakes
#01a Not checking the 404 pages
after a website redesign or
migration.
HOW TO FIX IT?
What? Check and redirect 404 pages.
How? Redirect to relevant pages with
similar content or try to re-publish these
pages on the same URL.
Earn your links back!
Reclaim your Links!
Link Juice Recovery
= Website Relaunch Tool
Get them fixed in no time!
#01b Not checking if the website
still has a no-index tag.
#01b (seriously, this happens!)
HOW TO FIX IT?
What? Don’t forget to remove the no-
index tag so that search engines can
index your new website.
How? Check if you have a global ROBOTS
NOINDEX tag using Link Redirect Trace.
You can see it in the
Link Redirect Trace Extension
BROWSER EXTENSIONS
Link Redirect Trace
•
•
•
•
•
LRT Power*Trust
•
•
•
Link Research SEO Toolbar
•
•
•
•
•
•
ASK ME ANYTHING
TOP 10
SEO Mistakes to Avoid

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