No matter if you’re doing SEO for a huge brand or a small website, you need to be aware of the SEO mistakes you need to avoid.
If you want to improve your website’s rankings and avoid a Google penalty, there are some mistakes that you should never do.
In this session, Christoph C. Cemper will cover:
• link building mistakes
• link audit mistakes
• link prospecting mistakes
• website migration mistakes
Christoph C. Cemper, CEO, LinkResearchTools
10. HOW TO FIX IT?
What? Make Google re-crawl the links
you disavowed much faster.
How? Run Link Detox Boost 48 hours
after you uploaded the disavow file.
15. HOW TO FIX IT?
What? Review the DTOXRISK for each
backlink and only disavow the risky ones.
How? Do it yourself or hire a professional
that you can hold accountable. Take
responsibility.
21. HOW TO FIX IT?
What? Combine as many backlink
sources as possible and look at the full
picture.
How? Choose a software & a plan that
allows you to analyze all your backlinks.
26. HOW TO FIX IT?
What? Monitor new links to your domain
so that you can spot negative SEO
attacks.
How? Set up Link Alerts. It works like
Google Alerts, but for links.
30. HOW TO FIX IT?
What? Never stop building links.
How? Set-up a link building an outreach
process in your company and don’t just
hope to get links. Do the leg work!
34. HOW TO FIX IT?
What? It’s great that people link to you as
long as they create links in a natural way.
How? It’s great to use brand keywords as
well as money keywords. Just don’t
exaggerate.
38. but it pays off!
It will need a little more research
39. HOW TO FIX IT?
What? Build high-quality links only.
How? Check if the links are relevant to
your niche, if they have a low risk and a
high power and trust. Otherwise, don’t
build them!
43. HOW TO FIX IT?
What? The best links are your
competitor’s links and you can get them.
How? Find the low-risk & high
Power*Trust links that your competitors
have.
45. #01a Not checking the 404 pages
after a website redesign or
migration.
46. HOW TO FIX IT?
What? Check and redirect 404 pages.
How? Redirect to relevant pages with
similar content or try to re-publish these
pages on the same URL.
Earn your links back!
51. HOW TO FIX IT?
What? Don’t forget to remove the no-
index tag so that search engines can
index your new website.
How? Check if you have a global ROBOTS
NOINDEX tag using Link Redirect Trace.
52. You can see it in the
Link Redirect Trace Extension