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UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy.
In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement.
Conducting effective user research to understand your customers’ needs
Implementing your findings into effective design and content that will be impactful
Impact of UX on SEO – how are they linked?