De presentatie die Matt Boggie van de NY Times gaf tijdens Mediapark Jaarcongres 2014 over big data. meer info: www.mpjc.nl

2. We need more data.
We need more data-driven interactions.
We need better rules about using data.

3. Categories of activity
are breaking down.

4. 2011 2012 % Change
TV 274 278 1,46%
Online 167 173 3,59%
Radio 94 92 -2,13%
Mobile 54 82 51,85%
Print 44 38 -13,64%
Other 45 36 -20,00%
Total 678 699 3,10%
Average Time Spent per Day
with Major Media by U.S. Adults
http://www.emarketer.com/Article/Consumers-Spend-More-Time-with-Mobile-Online-Growth-Slows/1009431

5. Percentage of usage within the home (U.S.)
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
79%
Smartphone Tablet
60%

6. 31%
of Americans use a mobile phone
for the majority of their Internet access
http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx

7. 45%
of Americans 18-29 use a mobile phone
for the majority of their Internet access
http://pewinternet.org/Reports/2012/Cell-Internet-Use-2012/Main-Findings/Cell-Internet-Use.aspx

8. 3 inches 70 inches
Adapted from “The Six Inch Gap” by Luke Wroblewski at http://www.lukew.com/ff/entry.asp?1679

9. 2011 2012 % Change
TV 274 278 1,46%
Online 167 173 3,59%
Radio 94 92 -2,13%
Mobile 54 82 51,85%
Print 44 38 -13,64%
Other 45 36 -20,00%
Total 678 699 3,10%
77% of time Americans spend using TV is spent
also using another device (49% with a phone)
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

10. New devices are demanding
new experiences.

12. Consumption
Communication
Alerting
Gaming
Augmentation
Guidance
Creation

13. Alerting

14. Augmentation

15. Augmentation

16. Gaming

17. Gaming

18. Creation

19. Creation

20. Communication

21. Communication

22. Guidance

23. Guidance

24. New experiences require new
sources of information.

25. 25
The number of signals we can access digitally has
grown exponentially. We’re approaching the limit of
what our current tools can extract.

26. 26
The number of signals we can access digitally has
grown exponentially. We’re approaching the limit of
what our current tools can extract.
To get to deeper knowledge and understanding, we
need to get to a new way of listening: both how we
listen to signals, and what signals we listen to.

27. 27
Teaser:
Come to this afternoon’s expert session for
examples and discussion

28. As data and algorithms become
more important, users need more
information on how they’re used.

35. A user should have a clearer
relationship with a system that
makes decisions for her.

36. “Our inability to describe and understand [technological
infrastructure] reduces our critical reach, leaving us both
disempowered and, quite often, vulnerable.
!
Infrastructure must not be a ghost. Nor should we have
only mythic imagination at our disposal in attempts to
describe it. 'The Cloud' is a good example of a dangerous
simplification at work, akin to a children's book.”
!
- Julian Oliver

38. Transparency

39. Image: http://jessestallone.com/2012/02/01/conversations/conversations/

42. Agency

45. Virtuosity

46. “This book looks at everyday objects
through a pair of terms: technology and
technique. The first consists of the
structures, devices, and systems we use;
the second, of our skills in using them.”
- Edward Tenner

48. New interactions require new
sources of information
New habits and new devices require new
interactions
New sources of information require
new ways of relating to complex systems

49. Matt Boggie
@mattboggie