The document discusses the importance of user experience in business. It provides examples of companies like Netflix, iTunes, and iPhone that have achieved success through focus on user experience rather than just technological capabilities. The key aspects of successful experience design highlighted are that it is multidisciplinary, cultural, invisible when done right, and integrates user needs with business goals. Rapid prototyping and getting user feedback in short iterations is also emphasized.

1. USER EXPERIENCE Information Architecture

5. NetFlix

12. Experience Design Ethnography Information Architecture Usability Practices Analytics Use Cases Social Networks Information Design Business Knowledge Copy Writing Editing ROI Technology Domain Knowledge Marketing Visual Design Interaction Design

18. Designing for Lifestyle

19. Lifestyle & innovation focused companies

20. JetBlue "The customer is always front and center at JetBlue…our goal was to develop a system based on what our customers want.” Christian Rishel, Director of Interactive Marketing for JetBlue

21. TiVo “ My TiVo lets me schedule TV around my life, instead of scheduling it around TV.” - - Tony Christopher, 26 (Quoted from USA Today

22. Google Maps “ Mobility assumes constant location change. People on the go need to understand what services they can find around their current location.” - Ian Mitrovic, K-Maps

23. IPod is personality & Lifestyle driven, appropriately designed and targeted to user needs

24. announced merging of workouts and music, tying exercise in with the beats of your IPOD Apple + Nike

28. Lights on a car as you start Seat Belts Check Engine Air Bags Anti Lock

29. Reliable?

31. Emotional Interfaces Personality-Driven

32. Personally driven interfaces

33. Other Personally Driven Interfaces?

34. MO-SO-SO “Social Networking Revolution”

35. Social Networking Interface

36. Social Networking Interface

37. MERGING RESEARCH AND DESIGN

39. Research and Design TRADITIONAL: Research informs design GOAL: Disciplines are merged R D R D

40. Lifestyle User Experience “ I’m ready to try this out” USABILITY/ USEFULNESS BRAND REPUTATION LIFESTYLE “ This works for me” PERCEPTION INTERACTION INTEGRATION

41. Methods of Contextual Inquiry

42. Methodology

43. Methodology

44. Entire Process http://www.extremeprogramming.org/map/project.html

45. HOW DO YOU APPROACH “RAPID ETHNOGRAPHY?”

46. Designing for Lifestyle

47. “ Deep Hanging Out”

48. “ Deep Hanging Out”

49. CASE STUDY: MOBILE LIVES

51. Mobile Lives Case Study

52. Mobile Lives Case Study

53. Mobile Lives Case Study

54. Mobile Lives Case Study

55. Mobile Lives Case Study

56. Mobile Lives Case Study

57. Mobile Lives Case Study

58. Mobile Lives Case Study

59. Mobile Lives Case Study

60. Mobile Lives Case Study