Consumers are forcing brands to change their approach to consumer dialogue. Brands now need to create a new digital roadmap to reach and connect with their audience.
4. Traditional channels fail to communicate with consumers on their new terms Traditional broadcast channels no longer make the cut Flickr.com by prdx72
6. Digital offers consumers a way to connect with one another as well as brands Flickr.com by kosabe, Taigah, JeremyBarwick iconic cachet insider buzzworthy personal original
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8. Consumers’ influence is rapidly outpacing traditional brand dialogue around the globe New York Toronto Chicago Melbourne Los Angeles Warsaw Miami Montreal Madrid Johannesburg Copenhagen Helsinki Buenos Aires Athens Frankfurt Sydney Paris Taipei Seoul London Milan Mumbai Auckland Sao Paulo Bangkok Manila San Francisco Barcelona Vienna Jakarta Mexico City Stockholm Bangalore Caracas Budapest Moscow to Tokyo Lisbon to San Francisco to Los Angeles Hong Kong to Sydney to Los Angeles Amsterdam Istanbul New Deli Guangzhou Prague Cape Town Rio de Janeiro Lima Bogotá Osaka Tokyo Beijing Shanghai Dubai Berlin Hamburg Brussels Rome Bucharest Singapore Kuala Lumpur Santiago
9. Brands must engage consumers differently if they want to succeed…
12. Brand Imperatives Feed + Nurture the relationship with their consumers Flickr.com by Cats 2007
13. Digital must now become the connection point for how brands communicate with their consumers digital field marketing interrupted media / guerilla radio retail out of home public relations media kit pop-up store
14. Brands need proven expertise to tap into digital before they get left behind.
15. Do you have the right roadmap to stay connected with your consumers? Flickr.com by Brain farts