5 WAYS TO INTERACT WITH YOUR TARGET AUDIENCE THROUGH SOCIAL NETWORKS. What will you learn during this webinar: Brand-building algorithm How should the brand build itself on social media with maximum effect Involvement secrets What makes your content actionable. Methods of interaction with target audience How to correctly interact with your target audience and expand your existing network by 46%. Where to find your audience Where does your target audience and opinion leaders congregate. Analytics and forecast How to properly make forecasts and analyze the behavior of your target audience in social networks. Secrets of Conversion Find out the most effective ways for immediate conversion of leads to paying customers.

1. Building
a Digital Brand
to Stand Out!
Jeremy
Ryan
Slate
powered by Miritec

2. Important
Be to stop me if we hit any word
or phrase that you do not understand!

3. I am an accredited Social Media Expert by SOME Academy
4,200+ Followers on Twitter
2,700+ Connections on Facebook,
31,000 Fans on Facebook
10,700+ Followers on Instagram
3,000+ Connections on LinkedIn
Ranked #1 New and Noteworthy Podcast in iTunes for Business
25,000+ Podcast Downloads in my 1st 100 Days
Writer for Medium, Influencive & Secret Entourage
Digital Media Manager for ClearImages Design Inc
Who am I?

4. Robert Tercek
Former CEO for Oprah and Tony Robbins
Jarrod Glandt
VP of Sales for Grant Cardone
Kelly Starrett
#5 CrossFit Gym Owner
Robert Greene
Author, 48 Laws of Power
Kevin Harrington
Shark Tank
Tony Horton
Founder, Beachbody / P90X
Omar Zenhom
Founder $100 MBA, #1 iTunes 2014
Tucker Max
3x NY Times Best-Selling Author
People I’ve Connected With on Digital Media…

5. Things to Consider…
You Are a Brand…
What Are You Known For?
Spam = Get Unfollowed
This is your viewpoint…
You are constantly building YOU

6. Social Media is…
BE in as many places as possible..
Your artwork / Feel should be the same
across all
Different Touch Points
An Eco System – a giant �connected
web of different platforms

7. Content 101

8. Some
Definitions
Business Pages…
You “Like” them
1-5% of your likes see what you post
Can run advertising
Can have unlimited connections
Personal Profiles…
You are “Friends”
70-80% of your friends see what you post
Cannot run advertising
Limited to 5,000 connections

9. Who would you follow?
This Guy?
or
This guy

10. NO YES
Spend the money
Hire a PROFESSIONAL Photographer
Get different scenes, in a fashionable way, no yearbook photos

11. Educating
your audience
=
providing
great content!

12. What To Post
Share Friends
Life Events
Activities/
Offer Value of
Expertise
Travel
Quotes Pets
Life

13. The Story
Brand
MATISYAHU:�
The Hero’s
Journey

14. CREATING
Your Action Plan

15. Turns words info fun
occasions with family
and friends.
Words are in great
danger today - but vital
to understanding and
enjoying our world.
Scrabble believes the world would be better if
we rediscovered the magic of words.
The big ideaL
Cultural
Tension
Brand`s
Best Self
PURPOSE?
What’s Your Big Idea?

16. List places you public congregates
AND Opinion Leaders
The List of 100…
Amazon Books...
Interviews....
Email is best...
FB Groups...
LinkedIn Groups
The WHO?
& WHERE?

17. Introduce
yourself!
Learn about them,
and craft a message…
In a Facebook OR
LinkedIn Group:
I am ______ I do _______,
what does everyone
else do?
Format: You, Your
Stats & How you can
Benefit them, What
You are

18. The people you connected
with in step 2…
They’re in Your Field and
They’re to you,
interview them for a blog,
YouTube OR Podcast
Find the People that post
a lot in the group...
Connect with the
opinion leaders
in your space…

19. Start creating UNIQUE content
What issues are you Targets having?
Deliver a product or service or content
Brand building
Create your OWN Private Facebook
OR LinkedIn Group

20. Social Media is PERFECT
for this!
How can I activate people?
Post for everyone’s birthday!
Interact with people
according to their REAL
interests
Share others content
Expand your
existing
network

21. Example:
Activating
People…

22. Now, the people that you have connected
best with… They are your FANS
Share content can work them them
to share
Ex.I’m having guest podcast hosts, so I
expand to their audience
I share an article and tag Drew (asking
him first) to reach his friends
ACTIVATE Your Fans
1 2
3 4

23. Use interaction as a survey
1
Less likes OR comments = refine or end
2
More likes = your winners…
3
Continually
refine your
content...

24. Now that you know
what’s working…
Develop a Weekly checklist of what’s
working to simplify your week…

25. Now that you
know what's
working for your
personal profile
It’s about a time
to learn about
working with social
pages for your
BUSINESS!

26. The rules are quite similar!
Social networks
Business profilePersonal profile
Your friends
Best friends
Your photos
Quotes, fun staff that you like
Friends engagement posts
Your fans
Brand advocates
Photos of product
Quotes, fun staff that describes
your brand
Fans engagement posts

27. But there is
a difference
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