Presentation by iSmart Communications Mimio, ektron and Thermo FIsher Scientific all improved marketing programs by taking a closer look at their prospects’ wants and needs, creating informative content to meet those needs, personalizing their marketing messages, and continually optimizing their e on earlier successes. Just like these success stories, by adopting enterprise inbound marketing, you can create and deliver marketing messages that will attract and convert your next customers instead of driving them away. For the full ebook, you can download for free at http://pages.ismartcom.com/how-to-execute-inbound-three-lead-generation-success-stories iSmart Communications Pte Ltd A CREATIVE and EFFECTIVE IMC Agency tel: +65 6325-2685 | mobile: +65 9785-8293 | fax: +65 6226-0661 email: stanley.mak@ismartcom.com Address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212

1. HOW TO
EXECUTE INBOUND:
THREE LEAD
GENERATION SUCCESS
STORIES

2. THE BASICS
1.

3. --FRAGMENTED MARKETING TOOLS
--DEPENDENT ON DEVELOPERS

4. THE INBOUND SOLUTION
Developlifecyclestages

5. HOW MIMIO SAW RESULTS WITH HUBSPOT’S ALL-
IN - ONE MARKETING KETING SOFTWARE

6. Mimio use HubSpot’s Salesforce Connector to
integrate email, lead scoring
and lead nurturing information
from HubSpot into Salesforce,
change the way that communicate
Marketing Automation

7. 2.

8. --HIGHER COST FOR PER CUSTOMER
OPPORTUNITY
--NO LEADING NURTURING
--DROP IN SEARCH ENGINE

9. THE INBOUND SOLUTION
Generate new Ektron
leads with high quality
crave-able content
Publish content around
an SEO strategy
Segment and target your
leads based on geographic
needs and purchase history

10. HOW EKTRON SAW RESULTS WITH HUBSPOT’S
ALL- IN - ONE MARKETING KETING SOFTWARE

11. Accessible
contact historySmart Calls to action
Lead Scoring
Targeted email
marketing
List segmentation
Search engine
optimization
Salesforce
integration

12. Marketing automation

13. 3.

14. -- LENGTHY SALE CIRCLES
-- NO CENTRALIZED MARKETING

15. Optimize key
words strategy
Smarter social media to
deliver the right messages
to the right person
Do analytics to
achieve marketing
goals
THE INBOUND SOLUTION

16. HOW THERMO FISHER SAW RESULTS WITH
HUBSPOT’S ALL- IN - ONE MARKETING KETING
SOFTWARE

17. Social media strategy
Blogging with purpose
increase organic search
rankings
Analytics

18. Thanks for Reading!
iSmart Communications is an Internet marketing agency based in Singapore.
We realize that the world is going to the web first, we work with our clients to cost-effectively
manage their marketing programs using an innovative and time-tested Inbound Marketing
System developed by HubSpot, the world’s No. 1 Inbound Marketing Software Platform.
stanley.mak@ismartcom.com
+65 6325 2685
12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212