Jeff Hayzlett - iStrategy Chicago 2012

•Download as PPTX, PDF•

1 like•415 views

iStrategy

Business

Only for the Bravest and Most Successful

WARNING:
To the naysayers, opportunists, and
obstructionists who stand in the way
of driving change and progress
in any organization
Note:
WE WILL BEAT YOU

1824 or 2012

Somewhere in the West
or in a Company Near You.

Driving Change

Change for Change Sake
is bad

“There is nothing wrong with
change, if it is in the right
direction.” – Winston Churchill

Noticeable Assets
• Problem Solvers, not
problem seekers
• Change agents for the
process
• Cheerleaders who
reinforce goals
• Seam operators

Why People & Companies Fail to
Drive Change Needed to Win
The BIG Five

Reasons We Fail

2. Tension
Healthy debate is good.

Reasons We Fail

3. Radical
Transparency

Elephants are fun to kill

Reasons We Fail

4. Risk

No one is going to die

Reasons We Fail

5. Promises

Mutual Conditions of Satisfaction

What is a Promise?

Mutual Conditions
of
Satisfaction

Basic Components
• The Customer

• The Performer

• The Action Cycle & 4 Phases
Pretty simple in theory

The John Madden View

The Action Cycle

Phase I Phase II

The Customer Promise
The Performer
Promise

Phase IV Phase III

25

The first step. . . Phase I

The Action Cycle

OFFER

The Customer Promise
The Performer
Promise

In the beginning…

26

The Second Step. . .Phase II

The Action Cycle

AGREEMENT

The Customer Promise
The Performer
Promise

27

One More. . .Phase III

The Action Cycle

The Customer Promise
The Performer
Promise

PERFORMANCE

28

Bringing it home. . .Phase IV

The Action Cycle

The Customer Promise
The Performer
Promise

DELIVERY &
ACCEPTANCE

29

Ask Yourself
Why are you in this game?

Who are you?
Your 118

A Passion for Pheasants

What shall you look like?

Do it Right
Stand for something

Online or offline

Principles only mean
something
when they are
inconvenient

Cause Tension

• Don’t settle

• Create competition

• Stir it up

• Why?

Rules to Remember
• Mood

• Rule of thirds

• Change the questions

• Make it better in the new place

Similar to Jeff Hayzlett - iStrategy Chicago 2012

Connecting With Customers Online

SalesChannel International

Connecting with Customers Online

Value Migration DNA

Starting a new business is not the same as running an operating business. As Steve Blank puts it "a startup is an idea looking for a business model". Over the last decade a number of management practices have emerged that recognizes the particular challenges facing new ventures. In particular, Blank's Customer Development Model and the related "Lean" movement are increasingly popular with entrepreneurs of all sorts. This lecture introduces and define the key concepts of the new entrepreneurial management practices and illustrate how startups can utilize them at any step of their process.

Introduction to Entrepreneurial Management - Entrepreneurship 101 (2012/2013)

MaRS Discovery District

A devastating zero model can guide your actions when deficiencies are discovered in projects. This concept may help you recover from new product development problems. The devastating zero model enables you to expand your product development repertoire. It requires that you enhance your capability to detect problems. You will benefit by expanding the way that you approach problems. Published by Mark A Hart, OpLaunch. March 2013 With the appropriate orientation, you will not have to relinquish success.

The Devastating Zero Model of New Product Development

Mark Hart

Inodev m v 2.0 uk

Jorge Possollo

Outsourcing it security yes, it’s still your problem

Interop

Tuesday, March 6, 2012 at 6:30PM In one of the first of several Tuesday afternoon 2012 Global Alliance Summit sessions, Subhojit Roye, head of alliances at Infosys BPO Limited, a wholly owned subsidiary of Infosys Limited, revealed the company’s IDEA (Identify, Define, Establish, Assess) partner development process. The four stages of Infosys’ partner framework can be summarized as follows: Identify– What to do before meeting with a new partner Define– What to do when you meet a new partner for the first time Establish– How do you win the first clients with your new partner? Assess– How do you improve upon the relationship moving forward after the initial win(s)? Roye took the attendees through his company’s “2+2+2” engagement process—”my two, your two, plus our two.” My two– Introduce your new partner to select clients of your organization. Your two– Have your partner take you into TWO of its clients where your company has no presence, then practice pitching each other and articulating the new partner’s value proposition. Our two– Choose TWO accounts where neither are present and invest in joint marketing for these prospects.

Idea a simple framework for complex alliances -asap 20120306-issue1

Subhojit Roye

Driving Continuous Improvement & Innovation

NareshChawla

How sales-teams-succeed

Blue Sky Asia LLC

Sales process in a buyer 2 world london

Jurgen Heyman

Marketing, Sales Process and Selling Skills for Accounting Firms – Marketing ...

Practice Paradox

Talking Business PowerPoint

gvlasak

BDD agile china2012_share

Giuseppe De Simone

Managing innovation

Sayed Eltaweel, MBA, CIDTT.

Sales Value Advantages Elevating and Enriching Chambers of Commerce 2012

the Closers Group

Similar to Jeff Hayzlett - iStrategy Chicago 2012 (15)

Connecting With Customers Online

Connecting with Customers Online

Introduction to Entrepreneurial Management - Entrepreneurship 101 (2012/2013)

The Devastating Zero Model of New Product Development

Inodev m v 2.0 uk

Outsourcing it security yes, it’s still your problem

Idea a simple framework for complex alliances -asap 20120306-issue1

Driving Continuous Improvement & Innovation

How sales-teams-succeed

Sales process in a buyer 2 world london

Marketing, Sales Process and Selling Skills for Accounting Firms – Marketing ...

Talking Business PowerPoint

BDD agile china2012_share

Managing innovation

Sales Value Advantages Elevating and Enriching Chambers of Commerce 2012

More from iStrategy

Social Unleashed: Unlocking the Transformative Power of Social Marketing Jessica Gilmartin, Wildfire Social media is fast becoming a key element of the total marketing mix, cutting across both online and offline activities. There is huge potential for social marketing to amplify brand awareness, engage consumers, and drive business results – but most brands are just scratching the surface of what’s possible. Jessica Gilmartin, Senior Marketing Director of Wildfire, a division of Google, reveals five keys to unleashing the power of social media. Core concepts include cross-network engagement, harnessing social data, and leveraging social signals across the web. Gilmartin also discusses what the convergence of social, local, and mobile means for marketing strategy, and how to make paid, owned, and earned media work more effectively together.

iStrategy Toronto Wildfire Social Unleashed keynote

iStrategy

Google will merge the Google Product Search and the Google PLA to the new Google Shopping by 2013. This will not only impact you as merchant, but also the search and buying behaviour will shift significantly and shake-up the e-commerce industry. How do you get prepared? How is the new system working and what is the strategy behind the changes? In this workshop session, Volker Schmidt, CEO at Products Up – the market leader for Google Shopping optimisation – will answer those questions and more, giving you hands-on material and advice to help shape your future e-commerce success.

iStrategy London 12 - Products Up - How data boosts your Google revenue

iStrategy

This session will examine how today's hyper-aware consumer will continue to change the engagement approach of today's organisations. It will focus on the importance of meeting the needs of today's consumer and look at the key imperatives required by marketers to succeed in this ever changing environment by knowing your customer as an individual, creating value at every touch point and being an authentic brand and culture.

iStrategy Melbourne - Redefining Commerce in the Age of the Empowered Consume...

iStrategy

Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.

iStrategy Melbourne - How the Smartest Brands in the World Use Social Media -...

iStrategy

As Australian brands face increased pressure from international competitors, the growth opportunities in emerging Asian markets become significantly more appealing, and more accessible than ever before. Asia accounts for half of the global population and has the second-largest nominal GDP of all continents after Europe. With increasing digital connectivity and a maturing online market comparatively untouched by international brands, the world's eyes turn on Asia as the next big thing. In this session, we’ll together explore a market with multiple languages, currencies and audience behavioural nuances to demystify the opportunity of, and approach to expanding operations in Asian markets. Aligned with Australian strategic expertise, we’ll spark conversation on the common challenges and brand opportunities Asia presents to your brand.

iStrategy Melbourne - Taking on Asia: the Opportunity For Australian Brands -...

iStrategy

iStrategy Melbourne - Give Your People Superpowers! Unlocking Your Employees’...

iStrategy

The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.

iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...

iStrategy

B2B companies are looking beyond conventional marketingcommunications and using social media to engage directly withtheir audiences, build trust and gather customer insight. Butmany companies are struggling to do this in a meaningful way.They’re prioritising marketing rhetoric over content creation,community building, and problem solving. This means thatbusinesses are missing the opportunity to turn prospects intocustomers and customers into advocates.In this workshop, Text100’s Global Digital and Social Media LeadJeremy Woolf will present the case for B2B social media and amethodology for driving results. The delegation will then be splitinto four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups,with each presenting their strategy back to the delegation.

iStrategy London - B2B Social Media – Moving Beyond the Hype Jeremy Woolf, Te...

iStrategy

In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.

iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...

iStrategy

A major challenge in social is deciding the right approach to globalising or localising content and conversations. Should brands control social media globally for easier management and brand consistency? Or work on a local level that can be more costly but allows responses to be tailored to local needs and therefore lead to better engagement? Hosted by Gemma Trippas, Oracle’s Social Partnerships Manager and Jeremie Moritz, Social Media Manager at Pernod Ricard, this session will look at what brands can do to adopt the right balance for their social media efforts internationally, drawing on Pernod Ricard’s vast experience in managing many sub-brands across multiple territories.

iStrategy London - Social Media: Making it Work Globally and Locally Gemma Tr...

iStrategy

iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...

iStrategy

Consumers are spending a growing majority of their time engaging and consuming content on their mobile connected devices. Brands are struggling in this attention economy to achieve cut-through, build brand awareness and affinity and deliver relevant, engaging advertising messages to their target audiences. Gavin Stirrat, Managing Director EMEA, at Millennial Media, will outline the reasons why having an integrated mobile strategy is now an absolute imperative to reach consumers. Using relevant case studies, he will outline the key facets that any mobile campaign should include to ensure success. Further insight will also be provided that explains how the unique characteristics of the mobile device can be used to reach the right consumer, in the right place, at the right time.

Earning Attention Where it Matters Most: The Power & Imperative to Build Bran...

iStrategy

Alex Coley, former Head of Digital Services at the Metropolitan Police, talks about how the police use of social media has been transformed in the wake of the riots of last summer. As private and public organisations move towards service models in digital, Alex talks about the difficult balancing act the police face in engaging through social media while also monitoring the same channels for intelligence. From Scotland Yard to the Met Special Operations Room, the Home Office and the Foreign Office, social media has been on a journey in the corridors of power over the last year. This is that story.

From Engagement to Intelligence: Striking the Balance in Social Media at the ...

iStrategy

Big data can leave you feeling brain dead. What's relevant? What's not? What do to about it? Sometimes it feels like you're mindlessly ploughing through numbers just for the sake of it. This workshop, led by Brandwatch COO Bryan Tookey, will take you through some examples of big datasets, specifically looking at social media. It will give you the tools to bring your mindless reports and reporting processes back to life. Key takeaways: • Spotting reports for reports sake and other big data zombie traps • How to ensure you are getting value from your big data brains • Bring your big data back from the dead

How to avoid being a data zombie by Brandwatch

iStrategy

Jeff French - a Tale of Two Tequilas - iStrategy Chicago 2012

iStrategy

Huge - Aaron Shapiro - iStrategy Chicago 2012

iStrategy

MLT Creative - iStrategy Chicago 2012

iStrategy

Martini Media - iStrategy Chicago 2012

iStrategy

SiteCore - iStrategy Chicago

iStrategy

Critical Mass 'Adaptive Brands'

iStrategy

More from iStrategy (20)