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© comScore, Inc. Proprietary. 
comScore Mobile Measurement 
Mesa Mobile IAB Mexico 
Ivan Marchant, VP Mexico | Agosto 2014...
© comScore, Inc. Proprietary. 
© comScore, Inc. Proprietary. 
2 
Omnívoros Digitales
© comScore, Inc. Proprietary. 
3 
México y Chile con Mayor Penetración Móvil vs el Resto de los Países de América Latina 
...
© comScore, Inc. Proprietary. 
4 
87.1 
8.9 
3.0 
1.0 
76.7 
18.2 
4.1 
0.9 
PC 
Móvil 
Tablet 
Otro 
Participación de Pág...
© comScore, Inc. Proprietary. 
5 
8.9 
18.2 
8.4 
16.0 
4.2 
10.4 
4.7 
10.7 
3.0 
4.1 
1.4 
2.5 
1.7 
2.3 
1.3 
2.1 
1.0 ...
© comScore, Inc. Proprietary. 
6 
El Sistema Operativo Dominante en Los Dispositivos Móviles en México es Android 
Fuente:...
© comScore, Inc. Proprietary. 
Mobile Metrix México 
La primera herramienta de medicion de audiencia de websites móviles y...
© comScore, Inc. Proprietary. 
8 
El consumo digital solía ser simple…la medición también lo era 
PC/Mac
© comScore, Inc. Proprietary. 9 
Hoy las nuevas plataformas están siendo adoptadas con tasas de 
crecimiento muy altas 
Ta...
© comScore, Inc. Proprietary. 
10 
8:00 am 
12:00 am 
Smartphones 
always on 
Tablets 
rule the home 
PCs 
dominate work h...
© comScore, Inc. Proprietary. 
11 
#FuturoDigitalMexico 
Principales Categorías Accedidas a través de un Smartphone 
Fuent...
© comScore, Inc. Proprietary. 
12 
#FuturoDigitalMexico 
3,240 
3,013 
2,209 
1,707 
1,334 
692 
655 
533 
390 
172 
Total...
© comScore, Inc. Proprietary. 
13 
#FuturoDigitalPais 
8,159 
5,272 
4,526 
4,010 
3,515 
3,446 
3,417 
3,330 
2,374 
2,13...
© comScore, Inc. Proprietary. 14 
La Medición Multi-Plataforma combina los servicios de comScore 
BROWSING 
VIDEO 
MEDIA 
...
© comScore, Inc. Proprietary. 
15 
#FuturoDigitalMexico 
Categorías con Mayor Crecimiento - Smartphones (Navegadores Solam...
© comScore, Inc. Proprietary. 
16 
#FuturoDigitalMexico 
Categorías con Mayor Crecimiento - Tablets (Navegadores Solamente...
© comScore, Inc. Proprietary. 
17 
#FuturoDigitalMexico 
17% 
83% 
iPhone 
Android 
Smartphones 
Fuente: comScore Mobile M...
© comScore, Inc. Proprietary. 
© comScore, Inc. Proprietary. 
Hacia una medición Multiplataforma en México 
Los siguientes...
© comScore, Inc. Proprietary. 
19 
Mobile cambia las reglas del juego al nivel de los Publishers 
PC only 
Both 
Mobile on...
© comScore, Inc. Proprietary. 
20 
PC only 
Both 
Mobile only 
Mobile agrega audiencia en distinta escala según cada Medio...
© comScore, Inc. Proprietary. 
21 
PC only 
Both 
Mobile only 
Mobile agrega audiencia en distinta escala según cada Medio...
© comScore, Inc. Proprietary. 
22 
Mobile cambia las reglas del juego al nivel de los Publishers 
PC only 
Both 
Mobile on...
© comScore, Inc. Proprietary. 
23 
comScore trae UDM (Unified Digital Measurement) a los Móviles (Smartphone y Tablets) 
C...
© comScore, Inc. Proprietary. 24 
Inversión del Mercado y Evolución del Producto 
Con el apoyo del mercado, comScore puede...
© comScore, Inc. Proprietary. 25 
Con un buen alcance de tagging, se abre la puerta para la medición 
Multiplataforma en e...
© comScore, Inc. Proprietary. 
comScore Mobile Measurement 
Mesa Mobile IAB Mexico 
Ivan Marchant, VP Mexico | Agosto 2014...
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comScore - Mobile Measurement

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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comScore - Mobile Measurement

  1. 1. © comScore, Inc. Proprietary. comScore Mobile Measurement Mesa Mobile IAB Mexico Ivan Marchant, VP Mexico | Agosto 2014 imarchant@comscore.com @imarchant
  2. 2. © comScore, Inc. Proprietary. © comScore, Inc. Proprietary. 2 Omnívoros Digitales
  3. 3. © comScore, Inc. Proprietary. 3 México y Chile con Mayor Penetración Móvil vs el Resto de los Países de América Latina Fuente: comScore Device Essentials, Mayo 2014. 76.7 85.8 82.7 87.0 87.1 87.1 81.2 18.2 11.7 13.5 10.7 10.9 10.4 16.0 4.1 2.1 3.4 2.1 1.8 2.3 2.5 0.9 0.4 0.4 0.2 0.2 0.1 0.4 Participación de Páginas Vistas desde Diferentes Dispositivos Otro Tablet Móvil PC
  4. 4. © comScore, Inc. Proprietary. 4 87.1 8.9 3.0 1.0 76.7 18.2 4.1 0.9 PC Móvil Tablet Otro Participación de Páginas Vistas (%) desde Diferentes Dispositivos Mayo 2013 Mayo 2014 Fuente: comScore Device Essentials, Mayo 2014. Se Observa una Migración Hacia el Consumo Móvil En México El Consumo desde Dispositivos No PC es de 23.3%
  5. 5. © comScore, Inc. Proprietary. 5 8.9 18.2 8.4 16.0 4.2 10.4 4.7 10.7 3.0 4.1 1.4 2.5 1.7 2.3 1.3 2.1 1.0 0.9 0.2 0.4 0.1 0.1 0.1 0.2 Mayo 2013 Mayo 2014 Mayo 2013 Mayo 2014 Mayo 2013 Mayo 2014 Mayo 2013 Mayo 2014 México Chile Brasil Argentina Participación (%) de Páginas Vistas desde Diferentes Dispositivos Otro Tablet Móvil Fuente: comScore Device Essentials, Mayo 2013 – Mayo 2014. El Crecimiento de la Participación de Páginas Vistas desde Dispositivos No PC en México Creció 81% 12.9% 23.3% 9.9% 18.8% 6.0% 12.9% 6.2% 13.0%
  6. 6. © comScore, Inc. Proprietary. 6 El Sistema Operativo Dominante en Los Dispositivos Móviles en México es Android Fuente: comScore Device Essentials, Mayo 2014. 3.1 12.6 13.4 11.1 11.8 8.0 6.8 75.0 76.1 80.5 74.2 74.8 72.6 61.8 6.6 5.2 4.2 5.5 5.6 6.3 1.9 15.3 6.2 1.9 9.3 7.7 13.1 29.4 Participación (%) de Tráfico desde Smartphones y Tablets Other Windows Android iOS
  7. 7. © comScore, Inc. Proprietary. Mobile Metrix México La primera herramienta de medicion de audiencia de websites móviles y apps en Mexico
  8. 8. © comScore, Inc. Proprietary. 8 El consumo digital solía ser simple…la medición también lo era PC/Mac
  9. 9. © comScore, Inc. Proprietary. 9 Hoy las nuevas plataformas están siendo adoptadas con tasas de crecimiento muy altas Tablet PC/Mac Smartphone
  10. 10. © comScore, Inc. Proprietary. 10 8:00 am 12:00 am Smartphones always on Tablets rule the home PCs dominate work hours ATM sms 6:00 pm Biorritmo digital Mismos usuarios usan múltiples dispositivos durante el día
  11. 11. © comScore, Inc. Proprietary. 11 #FuturoDigitalMexico Principales Categorías Accedidas a través de un Smartphone Fuente: comScore Mobile Metrix®, Junio 2014, Sólo Navegadores, Edad 18+ 13,869 12,885 11,978 10,602 10,580 8,096 7,091 6,984 4,313 3,480 Total de Visitantes Únicos (000)
  12. 12. © comScore, Inc. Proprietary. 12 #FuturoDigitalMexico 3,240 3,013 2,209 1,707 1,334 692 655 533 390 172 Total de Visitantes Únicos (000) Fuente: comScore Mobile Metrix®, Junio 2014, Solo Apps, Edad 18+ Principales Categorías de Apps Accedidas por Smartphones
  13. 13. © comScore, Inc. Proprietary. 13 #FuturoDigitalPais 8,159 5,272 4,526 4,010 3,515 3,446 3,417 3,330 2,374 2,133 Total Visitantes Únicos (000) Principales Propiedades en Smartphones (Navegadores Solamente) Fuente: comScore Mobile Metrix®, Febrero 2014 vs Junio 2014, Navegadores Solamente, Edad 18+ + 12% + 76% + 95% + 208%
  14. 14. © comScore, Inc. Proprietary. 14 La Medición Multi-Plataforma combina los servicios de comScore BROWSING VIDEO MEDIA METRIX MOBILE METRIX Y así, Mobile Metrix ayuda a completar el análisis VIDEO METRIX
  15. 15. © comScore, Inc. Proprietary. 15 #FuturoDigitalMexico Categorías con Mayor Crecimiento - Smartphones (Navegadores Solamente) Fuente: comScore Mobile Metrix®, Febrero 2014 vs Junio 2014, Navegadores Solamente, Edad 18+ 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Total Visitantes Únicos (000) Crecimiento de Visitantes Únicos Smathphones Social Media Viajes Servicios Deportes + 319% + 113% + 194% + 159%
  16. 16. © comScore, Inc. Proprietary. 16 #FuturoDigitalMexico Categorías con Mayor Crecimiento - Tablets (Navegadores Solamente) Fuente: comScore Mobile Metrix®, Febrero 2014 vs Junio 2014,, Edad 18+ 0 200 400 600 800 1,000 1,200 1,400 1,600 Total Visitantes Únicos (000) Crecimiento de Visitantes Únicos Tablets Gambling Servicios Viajes Deportes + 75% + 61% + 53% + 52%
  17. 17. © comScore, Inc. Proprietary. 17 #FuturoDigitalMexico 17% 83% iPhone Android Smartphones Fuente: comScore Mobile Metrix®, Junio 2014, Edad 18+ Los acesos se dan principalmente por Smartphones Android y Tablets iPad. Como Ejemplo, la Categoria de Noticias/Información: 74% 26% iPad Android Tablets
  18. 18. © comScore, Inc. Proprietary. © comScore, Inc. Proprietary. Hacia una medición Multiplataforma en México Los siguientes pasos en medicion de audiencias digitales
  19. 19. © comScore, Inc. Proprietary. 19 Mobile cambia las reglas del juego al nivel de los Publishers PC only Both Mobile only Audiencia en PCs de los mayores 20 publishers de US #MobileMetrixMEX
  20. 20. © comScore, Inc. Proprietary. 20 PC only Both Mobile only Mobile agrega audiencia en distinta escala según cada Medio Mobile cambia las reglas del juego al nivel de los Publishers #MobileMetrixMEX
  21. 21. © comScore, Inc. Proprietary. 21 PC only Both Mobile only Mobile agrega audiencia en distinta escala según cada Medio Mobile cambia las reglas del juego al nivel de los Publishers #MobileMetrixMEX
  22. 22. © comScore, Inc. Proprietary. 22 Mobile cambia las reglas del juego al nivel de los Publishers PC only Both Mobile only Y las audiencias móviles no son exclusivas Necesitaremos Medición Multiplataforma Overlap #MobileMetrixMEX
  23. 23. © comScore, Inc. Proprietary. 23 comScore trae UDM (Unified Digital Measurement) a los Móviles (Smartphone y Tablets) CENSUS PANELS Unified Digital Measurement™ (UDM) Patent-Pending Methodology Mas del 90% de todos los dispositivos de México son Medidos por esta metodología PERSONAS - Panel iPhone, Android, iPad SITIOS – Medición Censal de sitios móviles y Apps vía tags de comScore
  24. 24. © comScore, Inc. Proprietary. 24 Inversión del Mercado y Evolución del Producto Con el apoyo del mercado, comScore puede evolucionar Mobile Metrix en un producto Multi- Plataforma con mayor granularidad de datos Mobile Metrix Media Metrix Multi- Plataforma Multi- Plataforma Basada en Censo Demográficos vía enumeración Demos mejorados a través de Panel
  25. 25. © comScore, Inc. Proprietary. 25 Con un buen alcance de tagging, se abre la puerta para la medición Multiplataforma en el mercado BROWSING VIDEO MEDIA METRIX MOBILE METRIX VIDEO METRIX Media Metrix® Multi-Platform
  26. 26. © comScore, Inc. Proprietary. comScore Mobile Measurement Mesa Mobile IAB Mexico Ivan Marchant, VP Mexico | Agosto 2014 imarchant@comscore.com @imarchant

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