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Influencers por T2O Media - Comité de Investigación IAB México

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Influencers por T2O Media - Comité de Investigación IAB México

  1. 1. Influencers   5  /  Noviembre  /  2015  
  2. 2. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 2   Un  influencer  es…   1.-­‐   “Individuals   who   have   the   power   to   affect   purchase   decisions   of   others   because   of   their   (real   or   perceived)   authority,   knowledge,   posi<on,   or   rela<onship.   In   consumer   spending,   members   of   a   peer   group   or   reference   group   act   as   influencers.   In   business   to   business   (organiza<onal)   buying,   internal   employees  (engineers,  managers,  purchasers)  or  external  consultants  act  as  influencers.”   Businessdic9onary     2.-­‐  “People  who  also  have  a  lot  of  knowledge  about  a  topic.  Influence  isn’t  just  having  a  lot  of  followers.   It’s  also  driven  by  exper<se  and  credibility  on  subject  maEer  and  the  rela<onship  between  the  influencer   and  his  or  her  followers.”   Forbes  /  Malcom  Gladweel  “The  Tipping  Ponit”     3.-­‐  “Es  una  persona  con  la  capacidad  de  ejercer  una  influencecia  posi<va  o  nega<va  de  prescripción  en  un   determinado  segmento  de  mercado  o  categoría  de  producto.”   PuroMarke9ng  
  3. 3. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 3   INFLUENCER   Puede   conver9rse   en  un   embajador   para  una   marca.   Gran   presencia   en  redes   sociales.   Refuerzo   de   credibilidad   sobre  un   tema.   ¿Qué  es  un  influencer?  
  4. 4. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 4   Es  importante   realizar  un   research  antes   de  comenzar   una  campaña.   Jamás  se   deberán  dar   las  cosas   por  hecho.   Inves9gar  las   capacidades   y  ap9tudes   de  cada  uno   de  ellos.   Research  de  influencers  
  5. 5. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 5   Inves9gar   Es9lo   Tono   Valores  
  6. 6. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 6   Tipos  de  influencer   • Es  una  persona   que  es  famosa   en  el  ambiente   arZs9co.   Celebrity   • Surgen  a  par9r   de  concursos   que  lanza  una   marca  para  una   campaña.   Embajador   • Famosos  dentro   del  9po  de  red   en  que  existan.   Orgánico  
  7. 7. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 7   Tipos  de  Influencer  
  8. 8. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 8   Pasos  para  ser  un  influencer   Da  a  conocer  tu  presencia   *  Da  follow  y  suscribete  a   su  contenido.   *Comparte  su  contenido.   *Sigue  a  quienes  lo   influyen.   *Responde  a  tus   seguidores  o  síguelos   Establece  un  reporte   *  Comparte  contenido  ú9l.   *Crea  links  a  tu  contenido.   *Comenta  diferentes   posts.   *Tus  seguidores   reconocerán  tu  contenido.   Creea  valor  para  ellos   *  Ofrece  accesos  a  la  gente   de  tus  insights.   *Mencionalos  en   diferentes  ocasiones.   *Establece  una  relación   personal.   *Tus  seguidores  te   mencionarán   spontáneamente     AcZvalos  a  través  de   inicia9vas.   *Invítalos  a  par9cipar  (a   través  de  voces  de  nota  y   webinar.)   *Co-­‐crea  contenido.   *  Patrocina  sus  inicia9vas.   *Tus  seguidores  ac9varán   awareness  a  sus   seguidores.   Formaliza  tu  relación  con   ellos.   *Realiza  negocios  con   ellos.   *Deja  que  impacten  tu   empresa,   *Promete  colocarlos  en  tus   canales.    Aware   Interés   Interacciones   Engage   Evangelizar  
  9. 9. This document is confidential. Copyright © MKTODOSO MÉXICO S.A. DE C.V. 2010-2015 9   Conclusiones     1   •  Por   la   capacidad   que   9enen   de   generar   opiniones   y   reacciones   a   sus   followers   cuando   hablan  sobre  una  temá9ca  en  concreto,  pues  se  caracterizan  por  la  capacidad  de  generar   conversación  en  torno  a  un  tema  o  marca  (debemos  saber  aprovechar  este  aspecto).     2   • El   potencial   de   audiencia   de   un   influencer   es   punto   clave;   es   decir   que   importa   más   la   calidad   de   los   seguidores   de   los   influenciadores   y   no   la   can9dad  que  tengan.   3   • El   nivel   de   par9cipación   en   la   conversación   sobre   el   tema   en   cues9ón,   implica   la   par9cipación   de   sus   followers   para   realizar   diferentes   9pos   de   conexiones,  de  tal  forma  que  se  garan9ce  el  éxito  de  la  marca  /  campaña.  
  10. 10. info@t2omedia.com.mx 55 4000 0659 Durango 263 Piso 8, Col. Roma Norte, D.F. C.P. 06700

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