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Turkish Digital Landscape in a Nutshell
1.
Turkish Digital Turkish
Digital Landscape in aa Landscape in Nutshell Nutshell Cüneyt Cüneyt Devrim Devrim
2.
Basic Numbers
3.
POPULATION
Source: TUİK 2011
4.
INTERNET POPULATION
Source: TUİK 2012
5.
Internet Penetration
Source: TUİK 2012
6.
Internet Usage by
Age Source: IAB TR 2012
7.
Source: IAB TR
2012
8.
Internet Connection
Source: BTK Q1 2012 report
9.
Internet Use
10.
Source: IAB TR
2012
11.
Source: IAB TR
2012
12.
AD SPEND
13.
Turkish Advertising AdEx
(Total) Source: Turkish Advertising Association
14.
Digital Ad Spend
15.
Digital Ad Spend
2012
16.
Digital Ad Spend
Growth
17.
18.
Digital Ad Spend
Characteristics
19.
Top 20 Web
Sites in Turkey
20.
Top 20 Web
Sites in Turkey
21.
Time Spent
22.
VIDEO
23.
Source: IAB TR
2012
24.
Montly Time Spent
on Video Source: Nokta 2012
25.
Source: IAB TR
2012
26.
Video Time by
Age Source: IAB TR 2012
27.
28.
MOBILE
29.
Source: BTK Q1
2012 report
30.
3G Subscribers
Source: BTK Q1 2012 report
31.
Mobile Internet Users
2009-2012 Mobil İnternet Kullanıcıları Source: 2009-BTK Q1 2012 report
32.
Share of Mobile
Web Pages Source: gemiusTraffic, August, 2012
33.
Distribution of mobile
pageviews Source: gemiusTraffic, August, 2012
34.
SOCIAL MEDIA
35.
Facebook
32 milyon Millio n
36.
37.
Twitter ??
Millio n
38.
Mobile Social Media
Source socialbakers Feb. 22d 2012
39.
40.
E-COMMERCE
41.
Total E-Commerce Spending
Source: The Interbank Card Center/BKM 2012
42.
Growth Rate in
2012
43.
Credit Cards
Source: The Interbank Card Center/BKM 2012
44.
Online Shoppers
Source: Ipsos KMG Brand Plus 2011
45.
Basket Size
Source: The Interbank Card Center/BKM 2012
46.
47.
Digital Investment
48.
49.
Yemeksepeti.com
$44 M General Atlantic Çiçeksepeti.com NA Amazon Trendyol.com $26 M KPCB &Tiger Ebebek.com ~$ 30 M Topbaş Family Evidea.com $1 M Tiger Lidyana.com NA Ru-Net
50.
TEŞEKKÜRLER www.iab-turkiye.org
Download now