Author of Influence: Science and Practice Robert Cialdini, New York Times Bestseller,with over 2 million copies sold! Global expert in the fields of persuasion, compliance and negotiation. The Science of Influence: M I L A N, 22th NOVEMBER 2 013 PRICESS? Discover our specials offer! Call us: +004 074565 2220 Or email to: adrian.iacob@businessdays.ro

1. RobertCiadini
Milan22thNovember2013
Seminar with Robert Cialdini
Author of Influence: Science and Practice
New York Times Bestseller,
with over 2 million copies sold!
The Science of Influence:
Increase Yes!
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2. Robert Cialdini
IL TRAINER
Dr. Robert Cialdini has spent his entire career researching the science of
influence earning him an international reputation as an expert in the
fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the result of
decades of peerreviewed research on why people comply with requests.
Influence has sold over 2 million copies, is a New York
Times Bestseller and has been published in twenty-seven
languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research
and his ethical business and policy applications, he is frequently regarded as the
“Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral
training from Columbia University. He has held Visiting Scholar Appointments at Ohio
State University, the University of California, the Annenberg School of Communications,
and the Graduate School of Business of Stanford University.
Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State
University, and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate
keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as:
Google
Microsoft
Bayer
Coca Cola
KPMG
Ericsson
Kodak
Merrill Lynch, IBM,
Harvard University,
the United States Department of Justice
NATO

3. Robert Cialdini
MILAN, 22th NOVEMBER
2013
Global expert in the fields of
persuasion, compliance and negotiation.
The Science of Influence:
Increase Yes!

4. “Dr. Cialdini was the top speaker
we’ve ever had…in or out of the
organization. They loved him.”
Jennifer L. Botelho,
KPMG,LLP
“Robert Cialdini is the best expert
on Persuasion and Influence in
the world.”
- Jose’Salibi Neto,
HSM
“Robert Cialdini is the Benjamin Franklin
of research on influence–a keen
observer of human nature, great writer,
minter of pithy phrases, and clever
experimenter who’s able to capture
lightning in a jar.”
- Chip Heath, Professor,
Stanford
Graduate School of Business
uotes

5. It is through the influence process that we lead, generate, and manage change.
Like most things, the process can be handled poorly or well. It can be
employed to foster growth and to move people away from negative choices
and in more positive directions, thereby creating the conditions for new
opportunities. Or, it can be used clumsily, reducing the chance for genuine movement
and, in the worst of cases, boomeranging into conflict and resentment.
As such, it is important for those wishing to lead effectively to understand fully the
workings of the influence process. Fortunately, a vast body of scientific evidence now
exists on how, when, and why people say yes to influence attempts. In his presentation,
Dr. Robert B. Cialdini extracts from this formidable body of work the 6 universal
principles of influence, those that are so powerful that they generate desirable change in
the widest range of circumstances (business and social relationships).
Robert Cialdini
MILAN, 22th NOVEMBER 2013
Dr. Cialdini’s seminar illustrates how these six principles have been
and can be harnessed to meet specific influence objectives. Dr.
Cialdini emphasizes the nonmanipulative use of the principles so
that those who are influenced feel personally committed to the new
direction and to their relationship with the leader.
It is only in this fashion that the influence process can be simultaneously
effective, ethical, and enduring. And it is only in this fashion
that it can enhance a lasting sense of partnership between those involved.
You will learn how to:
- Quickly create (and maintain) a relationship of trust and cooperation
with customers, employees, business partners
- Strengthen immediately the perception that the other has of our
reliability, authority and seriousness
- Avoid 'traps' typical of persuasion manipulative
- Achieve lasting results by implementing small changes in attitude and
strategies
- Do all this by reconciling ethics and productivity

6. Robert Cialdini
MILAN, 22th NOVEMBER 2013
H. 9.00 a.m. - 5 p.m.
WHAT YOU WILL LEARN:
How to use the Six Universal Principles of
Persuasion ethically
What are the Activators that will most
effectively initiate each Principle
What are the Amplifiers that will act as rocket
boosters to amplify the effectiveness of each
Principle
What are the conditions and situations where
each Principle works best
How to most effectively use these Principles
together
How to recognize the difference between
what the science says and what other guess
• How to protect yourself and those you
want to protect from unethical and
manipulative persuasion
How to use these very powerful tools
to help solve your very own influence
challenges
Which Principles are best for developing
trusted relationships
Which Principles are best use during times
of uncertainty
Which Principles are best to use when
dealing with people who don’t know you
The Science of Influence:
Increase Yes!
Program

7. conceptdesignbySbcreativity
HI-PERFORMANCE™
is a leading company in Italy, promoting training courses focused on personal
success, motivation, well-being and individual growth.
Founded in 1996, Hi-Performance offers exclusive events with the best
international Trainers, such as:
Robert Cialdini, global expert in the fields of persuasion, compliance and
negotiation,
Anthony Robbins - n. 1 motivational trainer in the world
John Gray - author of the best-seller “Men come from Mars, Women come
from Venus”
Jeffrey Gitomer author of the Little Red Book of Selling and internationally
appreciated speaker,
Deepak Chopra - world renowned expert in wellness disciplines and spiritual
growth.
Over 38.000 Enterpreneurs, managers, executives, but also students, doctors
and VIPs: our participants are people who want to make a difference, by living
their lives at the fullest and fullfilling their goals.
For information: Mr. Iacob Ioan-Adrian
adrian.iacob@businessdays.ro
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