International Commercial Television Inc. (ICTL) is a direct response marketing company focused on health and beauty products. ICTL has experienced strong growth, with revenue up 144% year-to-date through September 2013. ICTL markets its flagship product, the DermaWand skin care device, along with complementary DermaVital skin care products. ICTL aims to continue expanding its product portfolio and global sales channels to reach $50-100 million in annual revenue. Management believes their expertise in direct response marketing and established infrastructure position ICTL for continued growth.

1. International Commercial Television Inc.
Investor Presentation
January 2014
OTC MARKETS: ICTL
OTC MARKETS: ICTL
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www.ictvonline.com
www.ictvonline.com

2. Safe Harbor Statement
This presentation contains "forward-looking statements" made under the "safe harbor" provisions of the
Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates,
forecasts and assumptions and are subject to risks and uncertainties.
Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project,"
"seek," "target," and variations of such words and similar expressions are intended to identify forwardlooking statements.
Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may
cause actual results to differ materially from those expressed by the forward-looking statements, including,
but not limited to, the following: general economic, industry and market sector conditions; the Company's
future growth and the ability to obtain additional financing to implement the Company's growth strategy; the
ability to anticipate and respond to industry trends and preferences; intense competition.
In evaluating these statements, you should carefully consider these risks and uncertainties and those
described under the headings "Management's Discussion and Analysis of Financial Condition and Results
of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and other Securities and Exchange Commission filings.
All forward-looking statements speak only as of the date on which they are made. The Company
undertakes no obligation to update any forward-looking statement or statements to reflect events or
circumstances after the date on which such statement was made, except to the extent required by
applicable securities laws.
OTC MARKETS: ICTL
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www.ictvonline.com
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3. Market Overview
Direct Response Marketing of Consumer Products
Health, Wellness & Beauty
Distribution in 35+ Countries
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Fiscal Year End:
Symbol:
Stock Price:
52-Week Range:
Average Daily Volume:
Shares Outstanding:
Inside Ownership:
Market Cap:
Debt:
Revenue YTD thru 9/30:
Operating Income YTD thru 9/30:
EPS:
OTC MARKETS: ICTL
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www.ictvonline.com
December 31
OTC Markets: ICTL
$0.75
$0.08 - $0.94
97,500 shares
22mm
37%
$16.39mm
$0.4mm
$31.2mm (+144% growth)
$2.0mm (+1800% growth)
$0.08
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4. Investment Highlights
Driving Growth Through Unique Brands
ICTL Strategy

Create a portfolio of uniquely branded, high profile products focused on the health and beauty markets

Utilize three main promotional platforms - maximize television and internet exposure first and then moving
successful products into the retail arena

Source and develop products that have potential for rapid growth and smooth transition from direct response sales
to national retail chains

Create enduring shelf brands resulting in a solid business while continually testing, refining and marketing new and
unique products

Monitor financial leverage (net Indebtedness/EBITDA) closely to support internal and external growth strategy
ICTL Advantage

Top tier management with a successful track record of generating shareholder value in their specialized fields of
marketing, including brand creation and infomercial production, finance and corporate governance

Infrastructure already created to successfully launch DRTV-to-retail sales

Established global sales and distribution channels set up in 35 countries internationally to reap the benefits from
ICTV infomercials and products

Low overhead, flexible cost structure, excellent product sourcing network and compact organizational structure

Strong balance sheet due to continued growth in revenue, operating income before amortization (EBITDA) and
free cash flow
OTC MARKETS: ICTL
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www.ictvonline.com
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5. Management and Board
Expertise in Corporate Management and Finance, Retailing and DRTV
Kelvin Claney
CEO
Richard Ransom
President, CFO
Kelly Willett
Director of Sales
Stephen J. Jarvis
Director
William N.
Kinnear
CPA, CA, Director
OTC MARKETS: ICTL
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A founder of ICTL; established int’l reputation with over 20 years as a dynamic and creative marketer. Began in the US Direct Response
(DR) sector as an independent contractor to National Media Corp; sourced and executive-produced major infomercial projects, incl.:
Euro Painter™, HP9000™, Auri®, Color Cote 2000 polymer sealant™, Dustmaster 2000™, LeSnack™, Sterling Spring™, Iron Quick™,
Fatfree Express™. Created the successful children's toy BetterBlocks® ; advertised and sold nationally and internationally for 15 years.
Principally oversaw the production of ICTV's Derma Wand® infomercial and responsible for sourcing all related skin care products in
ICTV's DermaVitál® brand. Total sales generated by infomercials he has initiated or overseen now exceed $500 million.
Joined ICTV in July 2008 as the Company's Controller, appointed Chief Financial Officer in December 2008 and appointed as President
in September 2011. Over 8 years of experience in financial management roles at Traffic.Com, Hildebrandt International, and Grant
Thornton. He is a graduate of Pennsylvania State University with a degree in Accounting, and received his MBA from Delaware Valley
College in December, 2009.
Responsible for managing ICTV’s televised home shopping operations in the U.S., and managing the Company’s International sales and
distribution channels with over 35 countries. He assists the Company’s CEO in managing new product development. He has over 25
years of experience in television and film production, and has been a very successful presenter on the Home Shopping Network (“HSN”)
in the U.S. His career also includes television and film management with Stephen J. Cannel Productions Inc, Lions Gate Entertainment,
Carroll Street Studios, and Culver City Studios. At Stephen J. Cannel Productions, he was head of production services, duties included
overseeing all physical facilities, purchasing, inventory control, product placement and merchandising.
30 years DR marketing industry experience; formed Direct Response Advertising, Inc., generating and qualifying DR leads for co.’s
dealing in luxury consumer items. Several successful products taken to the Aus. DR market; notably BetterBlocks™ sold via DRTV and
all major Aus. retailers. Co-founder and Pres. of Positive Response Vision, Inc., Manila; grew to leading DR marketing org. in SE Asia;
marked and distrib. a vast range of products. Responsible for product sourcing and acquisition, inventory, finance control, design
issues, and sales back-end programs. Produced infomercials privately; licensed them to Positive Response Vision, Inc. and other int’l
infomercial co.’s. Recently established an outbound call center, Vision TV Philippines Inc, and produced 8 new shows for int’l distrib.
Chartered accountant in Canada with over 40 years of experience as a senior officer at a variety of companies, both public and private,
in the accounting and financial disciplines. Currently Corporate Secretary for a private investment company, and provides corporate
secretarial services to a variety of companies, working closely with stock exchanges and security commissions within Canada. His
experience includes the areas of mortgage underwriting and finance, point of sale, steel fabrication, secretarial services, and
investments. He spent 15 years as President of Corsec Canada, Inc., providing corporate secretarial services to small cap public
companies.
www.ictvonline.com
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6. Industry Highlights
Branding through Direct Response Television
OTC MARKETS: ICTL
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www.ictvonline.com
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7. Global Sales and Distribution Channel
Established in 35 Countries Internationally

Direct to consumer via infomercial
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Direct to consumer online

Live TV home shopping networks

International sales through local distribution partners

Successful products to be sold through retail
OTC MARKETS: ICTL
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www.ictvonline.com
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8. Business Model
Highly Scalable to Support Growth
People, Process, Technology

Product flow thru network of relationships & tradeshows

Create & develop infomercials

Media management

Direct to consumer via DRTV and online

Build recurring revenue consumables

Expand internationally
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Retail
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Customer support
Outsourced Relationships
OTC MARKETS: ICTL
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www.ictvonline.com
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9. Our Flagship Product: DermaWand®
DermaWand is an at-home, handheld RF beauty tool that reduces the
appearance of fine lines and wrinkles and improves overall skin appearance

ICTV has an exclusive license to
manufacture and market worldwide
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Approaching 2M units sold to-date
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Current infomercial launched in Q4 2011
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One of the Top 10 Longest Running
Infomercials
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#21 Ranked Long-Form Retail Product
Sold on TV by Media in September
2013

Expanding domestic and international sales
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www.dermawand.com
OTC MARKETS: ICTL
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www.ictvonline.com
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10. Complimentary Cosmetics: DermaVitál®
DermaVitál products are specifically formulated to help consumers get the
most benefit out of DermaWand's advanced radio frequency technology. They
were created using leading edge skin care formulations and are made of the
highest grade ingredients for professional grade results

13 separate skincare items
 Pre-face cleansers, moisturizers,
hydrators

New proprietary formulations in
development – Dr. Angel Guerrero
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Consumable product packaged as a kit
with DermaWand tool

Recurring revenue from monthly autoship program
 Varying pricing and product
options

www.dermavital.com
OTC MARKETS: ICTL
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www.ictvonline.com
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11. Expanding the Business: Elastin-rp™
Elastin-rp™ is delivered using a unique body heat-activated system which
enables the BioLastin Complex™ to penetrate quickly to help stimulate your
skin's natural ability to replenish elastin and collagen.

ICTV has licensing agreement with
BioActive Skin Technologies LLC

Media test began January 18th

100% continuity model
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www.elastinrp.com
OTC MARKETS: ICTL
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www.ictvonline.com
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12. Expanding the Business: DermaNew®
DermaNew offers easy-to-use at-home microdermabrasion systems for all skin
types and concerns, as well as other products and accessories for total body
care

ICTV has exclusive rights worldwide to
patented anti-aging and resurfacing skin
care system

Developed by Amby Longhofer and Dean
Rhoades
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Previously of Youthful Essense by
Guthy Renker
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To be rebranded as “Derma Brilliance”
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37 person clinical study underway
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Infomercial launch planned for mid-2014
OTC MARKETS: ICTL
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www.ictvonline.com
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13. Expanding the Business: NatureBee®
NATUREBEE™ Potentiated Bee Pollen provides the only food on earth with the
22 nutrients you need for perfect health!
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ICTV currently has non-exclusive rights to
market to customer base
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First ingestible product marketed by ICTV
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First sales made in November 2013
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Will be tested as an upsell on the
DermaWand campaign in late January

www.trynaturebee.com
OTC MARKETS: ICTL
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www.ictvonline.com
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14. Expanding the Business: Repairen®
Repairen™ Supplement and Serum work together to repair and restore the
appearance of aging skin

ICTV currently has exclusive worldwide
market rights

Sales launched planned for December
2013

Created by Drs. Rick and Arlene
Noodleman
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Discovered the effects of combining
BioCell Collagen (BCC) and topical
hyaluronic acid (HA)
System is dual action of an oral
supplement and a serum
Is currently being tested as an upsell on
the Elastin RP campagin
OTC MARKETS: ICTL
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www.ictvonline.com
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15. Financial Performance
From Turnaround Situation to Growth Opportunity
 2011 = $3.1mm revenue & ($0.5mm) operating loss
 2012 = $22.9mm revenue & ($0.5mm) operating loss
 2013 YTD = $31.2mm revenue & $2.0mm operating income
OTC MARKETS: ICTL
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www.ictvonline.com
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16. 2013 Has Been a Great Year
2013 YTD thru September 30
 $31.2mm revenue, +144%
 $22.6mm gross profit
 $2.0mm operating income, +2100%
 $1.9mm net income
 $0.08 EPS
OTC MARKETS: ICTL
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www.ictvonline.com
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17. Revenue Lags Customer Acquisition
 DermaWand US Infomercial Offer
 Free Trial offer
 3 payment of $39.95
 Revenue cannot be recognized until free trial period ends
 Approximately 1.3mm of sales on consignment not recognized as of
9/30/13
OTC MARKETS: ICTL
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www.ictvonline.com
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18. 2013 Revenue Breakdown
 $25.1mm DermaWand U.S.
 $2.9mm DermaWand international
 $3.2mm DermaVital monthly continuity
OTC MARKETS: ICTL
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www.ictvonline.com
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19. Data Analytics: The Proof is in the #’s
 Forecasted targeted media spend across 20+ vendors spanning
different mediums in multiple languages
 Conversion %
 Customer acquisition costs
 MER = media efficiency ratio
 Cross-Sell %
 Average order value
OTC MARKETS: ICTL
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www.ictvonline.com
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20. Target Model
 $50mm in total revenue
 6% operating margins = $3mm operating income
 3-5 products
 $100mm in total revenue
 9% operating margins = $9mm operating income
 5-10 products
OTC MARKETS: ICTL
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www.ictvonline.com
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21. Recap Highlights
Well Positioned
In-house talent and expert management team to build brands
Management
Product Pipeline
Portfolio of unique products that have the potential for rapid growth
Healthy, under-levered balance sheet
Financials
Share Structure
OTC MARKETS: ICTL
Global sales and distribution channels set up in 35 countries internationally
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Excellent capital structure, heavy inside ownership (37%)
www.ictvonline.com
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22. Contact Information
International Commercial Television, Inc.
Richard Ransom
Stephen Hart
President & CFO
Investor Relations
T: 484-598-2300
T: 917-658-7878
E: ransom@ictvonline.com
E: hart@haydenir.com
OTC MARKETS: ICTL
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www.ictvonline.com
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