Mass media will continue to evolve with new technologies but remain important ways that people consume information. Older media like newspapers, magazines, radio, and television can adapt to new demands by embracing social and personalized experiences. Future success will rely more on high-quality content than new formats or technologies alone. Rapid growth is also expected for mobile media as it becomes more personal, contextual, and capable of multimedia and micropayments.

1. The 7 Mass Media: Trends for the Tweenties

2. 1. Cinema

5. First Bullet Point Mass Media are “mass” for a reason. People generally like them. They will not disappear just because of new technology. However, they will be enhanced and may possibly evolve.

6. 2. Radio

10. 2nd Info-dictat Old media can adapt and adopt new demands and capabilities: in this case, social and personal.

11. 3. Newspapers

17. The Third Way There are going to be lots of ways to achieve financial success creating newspapery things. So there is no one true route to future media success.

18. 4. Magazines

21. Not Internet Adoption Or Multimedia Not Production Quality Not price Not advertising-attractiveness Not exclusive/hard audiences

23. The Fourth Protocol The LAST thing any magazine owner should cut back on is quality.

24. 5. Television

30. The Fifth Column Future media will need to allow personalised socialisation without creating social friction. People’s use of TV ranges from chilling to thrilling. It need to recognise all of those possibilities and only where possible, enhance.

31. 6. Internet

34. #AdFail

35. #UserFail

38. The Sixth Circle New formats will not be successful because they are new. Content and commerce remain king.

39. More Mobile 7. Mobile

42. 7th Heaven Massively expanding markets. Personal, contextual, mobile, multimedia, programmable, micropayments...

43. Bye! delaney.ian@gmail.com http://twopointouch.com