Metro Apps publishing brand is a partnership with urbanite's favourite newspaper Metro. Metro is a publishing phenomenon. The paper was launched in March 1999 as a free, colour newspaper for morning commuters. Every weekday morning over 1.34 million copies are distributed in 33 cities across the UK making Metro the world's largest single edition free newspaper and the third largest national newspaper in the UK. Metro Apps is dedicated to designing, sourcing and publishing the hottest games and apps for the latest Smartphone platforms. All our apps and games are tailored to Metro’s valuable 18-44 year old, full time working urbanite audience that are the main consumers of mobile content.

1. “Home of the Ho*est Apps and Games”
MOBILE + MEDIA = MAINSTREAM
© February 2011
Website h7p://apps.metro.co.uk/ | Email renate.nyborg@anmedia.co.uk | Phone +44 (0)20 7752 8415

2. Are you si*ng on a great mobile App?
Looking for a Publisher with *real* marke>ng power?
Metro Apps is an internaVonal publisher and marketer of
the ho7est smartphone Games and Apps.
We can get your mobile apps seen by a mainstream and
global audience with powerful print, TV, digital, mobile
and social media markeVng.
So if you have a great Smartphone app or idea,
in development or already published… Get in touch!
h7p://apps.metro.co.uk/

3. About Metro Apps and DMGT Plc.
Metro Apps is a subdivision of DMGT Plc., owner of the Daily Mail, Metro UK and dozens of digital
consumer brands, uniquely reaching 52 million people each month.
Our associated companies include….
By circulaVon, Daily Mail is the UK’s no.2 newspaper; Metro is the UK’s no.3 newspaper
Metro UK reaches 3.5 million readers each weekday with 25%+ owning smartphones
Mail Online is predicted to overtake NY Times as the world’s biggest news website in 2011

4. What we are looking for
GAMES
‐ Casual and social games for a mainstream audience
‐ New IP or previously successful games for iOS, Android and RIM
‐ Popular genres are: casual, sport, celebrity, music, strategy, urban
LIFESTYLE APPS
‐ Apps to make life easy and fun for 18‐45 year‐old urban audiences
‐ Popular genres are: transport/travel, entertainment, music, celebrity, going out
Publishing milestones to date:
#1 App store
54 2+ million rankings in
applications downloads Games,
launched in across Travel,
2009/2010 platforms News,
Property

5. What can we do together?
Metro Apps partners with Indie Developers, Brands, Agencies and Publishers by pursuing new and
innovaVve business models. Here are some of the ways in which we can work together:
UK Licensing Portfolio Maximization
Full-Service Publishing
impactful UK-only re launch existing games/
full publishing deal
marketing campaigns with apps with revised revenue
including design, testing,
self-publishing developers, models (freemium,
PR and marketing
brands or publishers ad-funded, sponsored)
Marketing Partnerships Development
cross-promotional Partnerships
partnerships with brands co-invest in developing
and publishers new gaming/app IP

6. Our promoBonal channels Print ads in
national UK media
including Metro
and Daily Mail
Premium banners on
Promotions with DMGT owned websites:
OpenFeint / Free App
Of The Day reach 50 million unique
monthly users
Pitch games to Strong relationships with
consumer press and Apple, Google, Nokia,
top blogs (Pocketgamer, Microsoft and RIM to get
TouchArcade) apps featured in US/UK
Access to millions of
Access to US
smartphone users
based PR and
worldwide who have
marketing
already downloaded
resources
Metro Apps
Social Media
marketing using
Facebook/Twitter/
Youtube

7. Example assets: internal marke0ng channels
Banner ads on Metro.co.uk
20x3 ads in Metro & Daily Mail Half-page interactive ad
(3m daily uniques)
(3.5m + 4m daily readers)
Social promotions Metro Newsletter (70k readers) In-app advertising (350k users)
(Facebook, Twitter, Youtube)

8. Example assets: external marke0ng channels
OpenFeint promotion iAds + AdMob
Apple featuring
OpenFeint featuring PR

9. Interested? Get in touch!
apps.metro.co.uk Facebook.com/MetroApps YouTube.com/MetroApps TwiHer.com/MetroApps
Contact Address
Renate Nyborg A&N Mobile & TV
Head of Business Development Northcliffe House
A&N Mobile & TV 2 Derry Street
renate.nyborg@anmedia.co.uk London W8 5TT
+44 20 7752 8415 Nearest tube: High Street Kensington