1. (Best) Practices of
Project Dissemination/Communication
through Videos and Demonstration
Fabian DI FIORE
Expertise Centre for Digital Media
Hasselt University

2. Live Demonstrators:
lessons learned
• Make clear
– demonstrator = prototype, PoC
– demonstrator ≠ finished product
– what is going to be demonstrated
• Anticipate any issues
– video as backup

3. Live Demonstrators:
lessons learned (ctd)
• Keep it simple
– do not go for all or extreme cases
(e.g., running on +10 mobile devices)
– people actively involved also have
power of decision
• Never leave a demonstrator
unattended

4. Live Demonstrators:
lessons learned (ctd)
• Not always feasible
Time and space
to setup
demonstrator
Double setup: working demo vs work-in-progress
Commitment of people

5. Video Dissemination:
success stories
• Case
– basic research: “Gloss and Normal Map Acquisition Using Gray Codes”

7. Video Dissemination:
success stories
• Case
– basic research: “Gloss and Normal Map Acquisition Using Gray Codes”
• Success factors
– humor
– one-minute teaser
– focus on „what‟ and not „how‟

8. Video Dissemination:
success stories (2)
• Case
– IBBT project “GeoBIPS: GeoBIPS: Mobile interfaces for on-site
usage by fire brigade and intervention teams”
– IBBT project “ASCIT: Again at my School by fostering Communication through
Interactive Technologies for long term sick children”

10. Video Dissemination:
success stories (2)
• Case
– IBBT project “GeoBIPS: Mobile interfaces for on-site usage by fire brigade and
intervention teams”
– IBBT project “ASCIT: Again at my School by fostering Communication through
Interactive Technologies for long term sick children”
• Success factors
– socially relevant
– press support

11. Video Dissemination:
success stories (3)
• Case
– “Twoddler: Twittering Toddlers”
– “Look Mother, Virtual Puzzling without Buttons!”

13. Video Dissemination:
success stories (3)
• Case
– “Twoddler: Twittering Toddlers”
– “Look Mother, Virtual Puzzling without Buttons!”
• Success factors
– catchy topic
– prize (money) involved
– picked up by (social) media

14. Best Practices:
lessons learned
• Socially relevant themes are more
likely to be picked up by the media
• Awards draw attention
• Catchy topics do sell well
• Social networks can boost interest
• The power of editing

15. … on the downside
• (assuming a successful project)
• Start with a good idea
– involves brainstorming
– tailored to your target audience
• content: what vs how
• style: formal vs informal
•…
• Scenario/script
– iterative process

16. … on the downside
• Rehearse, rehearse, rehearse, rehearse, rehearse
– actors
– technical assistance
– iterative process

17. … on the downside
• Post-production of footage
– editing
– voice over
– on-screen text
• 3 working days vs 3 minutes video

18. … on the downside
Then Murphy
comes by
Unsupported platforms
Much more surprises awaiting
Broken codecs