The document provides guidance on writing an advisory report by outlining the key phases including an exploring phase to define the problem statement, a research phase to collect data using methods like surveys and observations, and an analysis phase to analyze the data and provide advice and proposed scenarios. It emphasizes starting with defining the deliverables and problem, choosing an appropriate theoretical framework, and using a combination of quantitative and qualitative research methodologies to make the data more valid. Sources and tools are also provided to aid with various aspects of the research and report writing process.