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Smalltalking the web



                                                          powered by
miércoles 2 de diciembre de 2009
Schedule

                     Commercial Objectives
                     Live Demo
                     Technology
                     Development


miércoles 2 de diciembre de 2009
Our target

                     Independent professionals
                     Small business (PyMEs)
                     e-commerce



miércoles 2 de diciembre de 2009
Our competition

                     WebStore - Amazon
                     ProStores - eBay
                     Yola, NeoSitios, etc.



miércoles 2 de diciembre de 2009
iBizLog - Some features
                     Business types             Payment types
                     Style templates            Sales tracking
                              Customizable on   Social networking
                              certain plans
                                                Ranking system
                     Messaging tools
                                                Own domain
                     Shopping cart
                                                SEO by default

miércoles 2 de diciembre de 2009
iBizLog - Numbers
                     Since the campaign starts (3 months):
                              29,100 unique visits
                              5 minutes average time on site
                              5 pages/visit
                              Over 1,500 registered users
                              Over 500 business
miércoles 2 de diciembre de 2009
o!
                                           em
                                          d
                                      e
                                   Liv



miércoles 2 de diciembre de 2009
Technology
                     GLASS
                     Linux CentOS (64bits)
                     Quad Core, 4GB
                     Hosting: LeaseWeb - Netherlands




miércoles 2 de diciembre de 2009
Deployment
                    It’s a GLASS!
                          3 Gems/1 Stone
                          Apache is going trough FastCGI




miércoles 2 de diciembre de 2009
What we use?
                     Development on Pharo
                     Seaside 2.8
                              Prototype/Scriptaculous
                              jQuery (made by Sebastian Sastre and my self)
                     Magritte... a lot of Magritte. Any where. Any place.
                     AJAX... a lot too.

miércoles 2 de diciembre de 2009
What we use (2)
                     ReCaptcha (Yes, integrated to Magritte)
                     ImageMagick (Integrated to Magritte too - this one was hard)
                     ShareThis (I did not find any sense on integrate this with
                     Magritte, but give me some time)




miércoles 2 de diciembre de 2009
What we did (1)
                     Home made data storage mechanism
                              Very simple, but very reliable and customizable.
                              We call it “Voyage”
                                   Can be used with plain memory, GLORP and, of
                                   course, Gemstone.
                     It works!

miércoles 2 de diciembre de 2009
What we did (2)
                     Home made Seaside/AJAX component library
                              You create components and forget about “html request
                              blah” stuff.
                              We call it “Dynamic-Components”, and now “Reef” (on
                              Seaside 3)
                     It works too!

miércoles 2 de diciembre de 2009
Problems found (1)
               Gemstone people did a very good work providing a Squeak/Pharo compatibility layer
              But there are some that were not migrated:
                  #ifNotNilDo:, #asMonth, #hour24, etc.
               Some are present, but with different implementation
              HTTP POST work in a very different way
               Some others can’t be migrated because the machinery is different:
              OSProcess for executing external programs (ImageMagick).
            Our solution: use our own abstraction layer for platform specific stuff


miércoles 2 de diciembre de 2009
Problems found (2)
                     Hyper stop working with some charge
                     Our solution: Using FastCGI. It was straightforward, and it speed
                     ups the application a lot.




miércoles 2 de diciembre de 2009
Questions?




miércoles 2 de diciembre de 2009
Thank you!
                                   self registerAt: ‘http://ibizlog.com’




miércoles 2 de diciembre de 2009
Next year


                     http://mobile4ads.com
                              Inteligence marketing platform for SMS, another
                              smalltalk success (we hope).




miércoles 2 de diciembre de 2009

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iBizLog Presentation at Smalltalks 2009

  • 1. Smalltalking the web powered by miércoles 2 de diciembre de 2009
  • 2. Schedule Commercial Objectives Live Demo Technology Development miércoles 2 de diciembre de 2009
  • 3. Our target Independent professionals Small business (PyMEs) e-commerce miércoles 2 de diciembre de 2009
  • 4. Our competition WebStore - Amazon ProStores - eBay Yola, NeoSitios, etc. miércoles 2 de diciembre de 2009
  • 5. iBizLog - Some features Business types Payment types Style templates Sales tracking Customizable on Social networking certain plans Ranking system Messaging tools Own domain Shopping cart SEO by default miércoles 2 de diciembre de 2009
  • 6. iBizLog - Numbers Since the campaign starts (3 months): 29,100 unique visits 5 minutes average time on site 5 pages/visit Over 1,500 registered users Over 500 business miércoles 2 de diciembre de 2009
  • 7. o! em d e Liv miércoles 2 de diciembre de 2009
  • 8. Technology GLASS Linux CentOS (64bits) Quad Core, 4GB Hosting: LeaseWeb - Netherlands miércoles 2 de diciembre de 2009
  • 9. Deployment It’s a GLASS! 3 Gems/1 Stone Apache is going trough FastCGI miércoles 2 de diciembre de 2009
  • 10. What we use? Development on Pharo Seaside 2.8 Prototype/Scriptaculous jQuery (made by Sebastian Sastre and my self) Magritte... a lot of Magritte. Any where. Any place. AJAX... a lot too. miércoles 2 de diciembre de 2009
  • 11. What we use (2) ReCaptcha (Yes, integrated to Magritte) ImageMagick (Integrated to Magritte too - this one was hard) ShareThis (I did not find any sense on integrate this with Magritte, but give me some time) miércoles 2 de diciembre de 2009
  • 12. What we did (1) Home made data storage mechanism Very simple, but very reliable and customizable. We call it “Voyage” Can be used with plain memory, GLORP and, of course, Gemstone. It works! miércoles 2 de diciembre de 2009
  • 13. What we did (2) Home made Seaside/AJAX component library You create components and forget about “html request blah” stuff. We call it “Dynamic-Components”, and now “Reef” (on Seaside 3) It works too! miércoles 2 de diciembre de 2009
  • 14. Problems found (1) Gemstone people did a very good work providing a Squeak/Pharo compatibility layer But there are some that were not migrated: #ifNotNilDo:, #asMonth, #hour24, etc. Some are present, but with different implementation HTTP POST work in a very different way Some others can’t be migrated because the machinery is different: OSProcess for executing external programs (ImageMagick). Our solution: use our own abstraction layer for platform specific stuff miércoles 2 de diciembre de 2009
  • 15. Problems found (2) Hyper stop working with some charge Our solution: Using FastCGI. It was straightforward, and it speed ups the application a lot. miércoles 2 de diciembre de 2009
  • 16. Questions? miércoles 2 de diciembre de 2009
  • 17. Thank you! self registerAt: ‘http://ibizlog.com’ miércoles 2 de diciembre de 2009
  • 18. Next year http://mobile4ads.com Inteligence marketing platform for SMS, another smalltalk success (we hope). miércoles 2 de diciembre de 2009