1. e-MarketingThen, Now &Next Paul J. Gibler MBA

2. Media Today = Clutter Vlogs Online Video RSS Feeds Search engines Yellow Pages Sponsorships magazines Direct mail Interactivetelevision Blogs directories keywords Cable television Satellite radio newspapers Trade Pubs Out-of-home radio Podcasts e-mail webcasts Product placements Junk faxes DVR Wikis Social Networks Social Bookmarking Trade Shows

3. Media Today = Fragmentation 1960 2008 Radio Stations4,400 Radio Stations13,500 MagazineTitles17,300 MagazineTitles8,400 TV Channelsper home5.7 TV Channelsper home82.4 Pages Indexed by Google4.4 Billion Internet Broadcast stations25,000+ Multiple Sources

4. Media Consumption Change The Big “Four” Network TV Viewership 75% 56% 37% 22% 1952/3 1972/3 1992/3 2002/3 Source: Nielsen Media Research, Business Week 2009

5. 40%

6. -30%

7. Since 1835

8. 48%

9. Marketing & Media Spending

10. Marketing & Communications Expenditures +20% Alternative & Interactive Channels - 4% Traditional Marketing -15% Traditional Advertising Source: Veronis Suhler 2008 Communications Forecast

11. Internet Fastest Growing Medium 2009 2011 Source: ZenithOptimedia, 12/08

12. Online Demographics& Activities

13. What are we doing online? 42% ContentOnline Publishers Association, 3/09

14. What are we doing online? 27% CommunicationsOnline Publishers Association, 3/09

15. What are we doing online? 13% CommerceOnline Publishers Association, 5/09

16. What are we doing online? 13% CommunityOnline Publishers Association, 3/09

17. What are we doing online? 6% SearchingOnline Publishers Association, 3/09

18. e-Marketing is YOUNG!!! SPAM4/19/94 Online Ad10/94 Secure Transaction 8/11/94 NetscapeBrowser10/3/94

19. e-Marketing & Web 2.0 –Social Media

20. New Paradigms Monologue Conversation Interruption Product Driven Customer Driven

21. …to Time Shifted Media The way I want it… When Where How delivered

22. …to Engagement Media Relevant Involved Connected

23. “Consumers can no longer be considered ‘the audience’ – they are simultaneously readers, editors and marketers, especially the younger demographics.”IBM Institute for Business Value, 2009

24. Forrester Social Technographic Ladder Creators Critics Collectors Joiners Spectators Inactives

25. 2008… “While only a small slice…wants to blog, a far larger swath… is eager to make friends and contacts, to exchange pictures and music, to share activities and ideas.”

26. Social Media Tools

27. Online Media Consumption Online Video Growth2/03 – 2/09 Nielsen NetView 4/09 339%

28. Online Media Participation 87% Social Network Growth2/02 – 2/09 Nielsen NetView 4/09

29. Web 2.0 Explosion

30. Online Advertising

33. Online is the place to be…

34. When times are good, you should advertise. When times are bad, you must advertise.

35. Thank you! pgibler connectingdots.com 608 255 4092 Paul J. Gibler MBA