1.
INTERESTED IN LEARNING HOW MARKETING AND COMMERCE
CAN USE BIG DATA? VISIT WWW.IBM.COM/SOCIALBUSINESS
HOW TO CREATE EXCEPTIONAL
EXPERIENCES USING THE POWER
OF BIG DATA AND ANALYTICS.
WITH
COLLABORATION
of CEOs plan to
collaborate much
more extensively
with customers
over the next three
to five years.1
BY ENGAGING
CUSTOMERS
of CEOs expect
digital channels to
be a key way to
engage customers.1
57%
WITH PERSONALIZED
EXPERIENCES
better customer
service reported
by companies
using social tools.2
36%
BY PREDICTING
TRENDS
of executives
use social business
tools to understand
market shifts.3
65%
@IBM
big data
90%
1) IBM Global C-Suite Survey, 2013
2) ESG Research Report, Social Enterprise Adoption Trends, June 2012
3) MIT Sloan Management Review, Social Business Study: Shifting Out of First Gear, David Kiron and others, July 16, 2013