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Presentationen hölls av Marie Wieck, General Manager - Middleware, IBM Systems, på IBM Business Connect 2015.
Remake your Organization for the Future - Helping IT Leaders Become Trusted Service Providers in the Cognitive era.
Internet of Things isn’t just a hype. There are many success stories already, and many more to come. But how to make money with IoT? It’s not all about new technology but the new way of thinking business models enabled by innovations. Winners are the ones who re-write the rules of specific business sector. Just optimizing certain industries is simply not good enough, even though it’s often the easiest and good way to start with. This presentation will deep dive into the elements of success through several real customer cases within IoT startups and established businesses.
As you heard recently, IBM has announced our new strategy and PoV that unites and activates our entire portfolio Cognitive is the intersection between digital biz and digital intelligence It’s being driven by three key trends in the marketplace 1) Data is transforming industries and entire professions Most industries are seeing data growth of 2X by 2017…most of which is driven by unstructured data 2) The world is being reinvented in code Software is dominating products and services And it’s APIs that’s serving as the glue to connect product and services together 3) And computing is entering a new cognitive era With Watson being the most advanced such system Please do review all of the Cognitive Era enablement materials for context….but the bottom line is that where code goes, data flows, and cognitive will follow….it really is the infusion of digital analytics into digital business
And with all of this change in the market landscape – driven by technology, it’s up to the IT leader to make it happen….to move the business forward But IT leaders have a lot on their plate….they don’t just have to lead the innovation agenda for their company, but they also have to maintain their existing business operations – which is not easy Think about all of the things they need to do for driving business growth….examples include tapping into the IoT ecosystem, delivering personalized services through biz intelligence, and supporting new mobile engagements and interactions. That’s just on the innovation side…. With maintaining business operations, they need to support this massive data growth, protect their business from security threats, and keep the business running 24 x 7 It’s no surprise that many IT leaders are underwater with change
Sources: IoT stat of 30 billion devices: IDC MaturityScape Benchmark: Enterprise Mobility in the United States, May 2015 Shoppers want on-demand promos: Shoppers disrupted: Retailing through the noise, IBM Institute for Business Value, August 2015 65% transactions: IDC FutureScape: Worldwide Healthcare 2015 Predictions, December 2014 Data per person per day: IDC at Interop Las Vegas 2015: Cloud and the Network: Driving New Architectures from Datacenter to Access Edge, May 2015 Cost of data breach: Juniper, Cybercrime will Cost Businesses Over $2 Trillion by 2019, May 2015 Cost of downtime: IDC, High-Availability Angst in the 3rd Platform Era - What IT Professionals Are Saying - IDC Directions 2015, March 2015
Speaking Points: Successful organizations will seek to transform the way they deliver client experiences and the way they operate their processes – or both – to deliver greater value and differentiation. They will: connect seamlessly across ecosystems enable interactivity across all elements of these ecosystems develop a greater awareness of client needs that informs the experiences they deliver and apply intelligence to their decision-making In short they will become Digital Enterprises. Digital Enterprises outperform traditional enterprises – they have greater wallet share, customer retention and new product development success than organizations in their peer group who have not adapted. Additionally, they evaluate their abilities to engage with clients and to operate effectively far higher than their non-Digital peers.
IBM Middleware breaks down the barriers to digital transformation, by providing a technology and expertise foundation to bridge the worlds of traditional enterprise operations and new digital modes of operation.
IBM Middleware enables organizations to integrate seamlessly across anything in a controlled and secure way – allowing innovation across enterprise IT and new ecosystem-based innovation initiatives without compromising governance or security.
We in IBM Systems believe that mastering hybrid cloud means evolving your IT infrastructure in 3 areas: Integration for Mobile Services, Data for Analytics Services and Operations for Service Predictability To help accelerate speed of innovation, IT leaders are leveraging integration to better connect with their ecosystem as part of the API economy To help deliver real-time business insights, leaders are leveraging data to derive real-time insights to improve business decisions And to ensure predictable services, leaders are focusing on operations to provide control and visibility across all of their IT services, both on-prem and off-prem. Let’s go through each of the three areas in more detail to expand upon the key infrastructure capabilities and why it matters.
And a gaming and entertainment company in New Zealand was facing new competitive threats from online and mobile rivals that were largely unregulated by government authorities. New Zealand Racing Board needed to respond quickly to this emerging threat by launching their own mobile gaming platform to increase their customer base. WebSphere eXtreme Scale, Integration Bus, MQ, DataPower Gateway http://www-03.ibm.com/software/businesscasestudies/us/en?synkey=E341052K02674X15 All of these stories share a similar a business transformation theme of integrating mobile and digital services to their core business operations.
Increased revenue and usage by 35 percent month on month in the first two months following deployment - Decreased costs associated with IT investments by providing a highly scalable cloud infrastructure that is designed for reliability - Strengthened the organization’s competitive edge by providing customers with a powerful digital solution that offers quick access to comprehensive information
Integration for Mobile Services requires thinking differently about your IT infrastructure – specifically as it relates to APIs, scalability and security. In the Cognitive Era, more and more businesses are turning to ecosystem partners to compose new services faster and increase differentiation with new service capabilities.
And while mobile is a leading use-case and important workload, the concept of integration goes beyond mobile to include connecting the enterprise to their partner ecosystem. This connection spans hybrid clouds, Systems of Record and Systems of Engagement, and Internet of Things. APIs are the glue that integrates these different environments together. The “API economy” is enabling a new collaboration framework that provides ecosystem partners with controlled and secure access to core business assets. In the API Economy, IT leaders require a comprehensive set of tools to create, expose and manage the lifecycle of APIs that extend existing infrastructure investments. But as you open up your enterprise to the ecosystem, you have to think differently about infrastructure scalability and security. In the API Economy, you no longer have to just support internal users. Now you have new users, driving more transactions and creating more data that can be orders of magnitude greater than what you supported in the past. And this new demand often comes in unpredictable demand cycles that make it difficult for IT leaders to proactively address. Infrastructure must be able to seamlessly scale, scale up, scale out or scale on-demand, to ensure that you exceed your customer expectations for immediate and continuous service without disruption. And it takes servers, storage and middleware specifically designed for mobile and the API economy. And with the API Economy, you now need to provide external users with secure and controlled access to core enterprise assets. Security needs to be baked into your infrastructure to mitigate risk. Technologies like encryption become even more important, where you can encrypt all of your enterprise data without experiencing performance degradation. Capabilities like workload isolation prevents privileged insiders from accessing unauthorized data and services, and it minimizes the performance effect of “noisy neighbors” running on the same infrastructure. And finally, API security is required to expose the right set of APIs to developers to maintain governance and control.
And we offer game changing business results with Integration from IBM Systems API Management lets you open your business to new markets and extending your business assets to ecosystems developers IBM z Systems provide near instant response times for mobile applications and scalability supporting 10’s of millions of transactions per day IBM Spectrum Storage allows you to scale to quintillion of files and yottabytes of data Integration solutions with IBM Middleware supports 100’s of million messages and, for one of our financial services clients, handles over $1 trillion USD worth of traffic per day And IBM Storage provides full-disk self-encryption of data and encryption capabilities down to the individual file level.
M2M Technologies in Japan is a great example of how Integration for Mobile Services transformed their organization. The electronics firm offers a motion sensor system that supports the elderly and their families in their daily life. The motion sensors gather and analyze data to determine the health and well-being of the person the system is monitoring. To expand their target market, M2M Technologies created an ecosystem of partners who are able to customize system features to address different customer demands. These partners are promoting M2M Technologies support services under their own brands. However, the motion sensor system is extremely complex. In the past if they made changes to functionality, it caused problems to other parts of the system and slowed down the collection of data impacting analysis performance. APIs solved this challenge by providing ease and flexibility in changing inputs and outputs while protecting M2M Technologies’ assets. With APIs, the business uses back-end capabilities as composable parts to create new customized features to quickly meet demand. IBM DataPower Gateway provides a secure platform to safely expose sensitive customer health information, such as blood pressure and heart rate, as APIs With IBM API Management, M2M Technologies can create, assemble, manage and secure APIs. The software provides a developer portal to engage application developers to promote published APIs. There is also an administrator portal to establish policies for critical API attributes, such as self-registration and security policies IBM Systems helps M2M Technologies and their business partners re-use existing assets and assemble varying combinations to drive new innovations and quickly customize the customer experience – without adversely affecting the core motion sensor system. APIs allowed M2M Technologies to create an open ecosystem for extended outreach, expanding its target audience and to help increase sales.
Based in Kuroda, Wakayama City, Japan, M2M Technologies Inc. offers machine-to-machine (M2M) solutions for corporations and government agencies. Naoki Sugahara, chief architect and lead technical strategist at M2M Technologies, explains: “We wanted to add new features and services to Kizuna One, our motion-sensor system that supports elderly people and their families in daily life. In some cases, private companies that wished to promote our support services under their own brands were also asking to customize the system, but the complexity of our system prevented us from making changes quickly and easily.”
Now let’s talk about the next IT infrastructure requirement: Data for Analytics Services
Data for analytics services:
Data for Analytics Services are a foundation element of the Cognitive Era.
Consider a Hong Kong-based television broadcaster trying to improve its programming appeal to the widest audience possible. TVB has integrated external social media data with 1TB of data captured from its web and mobile applications each month to provide a more precise and detailed ratings forecast to maximize advertising revenue. Power Systems running IBM DB2 with BLU Acceleration, Storwize v7000 http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=SWGE_IM_DM_USEN&htmlfid=IMC14921USEN&attachment=IMC14921USEN.PDF
TV viewing is expanding into many new digital media platforms. To extend its ability to provide coverage outside the home, particularly for the younger generation, TVB launched a web service called myTV, a myTV mobile app and, most recently, a pay view-on-demand GOTV service. To better understand audience preferences, behaviors and sentiments so that it could perform smarter program and campaign planning, TVB sought a solution that would help it gather and analyze intelligence from social media
Data for Analytics Services requires thinking differently about how you acquire data, place your data and your analytics application, and how you compute your analytics services. Cognitive workloads require a re-imagined IT infrastructure able to synthesize massive amounts of data and to do so very quickly in a shrinking action window.
To transform data into insight, you have to drive proficiency in three infrastructure capabilities. You first have to acquire a large volume and variety of data from different sources. By combining internal enterprise data with external data from social media, mobile applications, Internet of Things and other ecosystem partners, this requires infrastructure designed for big data. The ability to seamlessly ingest different types of data – block, file and object – with exceptional speed can make or break the ability to deliver real-time insight. Once you acquire the data, the next step is placing it at the right place, at the right cost, with the right protection. It is about optimizing for a “hot edge and cold core” across the enterprise, where the most meaningful and relevant data is on the edge of the network on the highest tier storage for rapid access, and the less important and dated data is stored in the bowels of the data center on lower cost, tape archives. The concept of placement goes beyond data to include where you run the analytics. By running analytics next to the data, IT leaders can generate significant performance gains and efficiencies by not having to move or copy data from one platform to another. In other cases, it may make sense to move the data closer to the analytics, so the concept of placement is a critical capability in the Cognitive Era. Finally, you need compute infrastructure designed for real-time cognitive services. IT infrastructure with a balanced system design of CPU with hardware accelerators, memory, I/O bandwidth, interconnects and low latency flash storage are essential to opening up new business opportunities and reduce analytics processing from days to seconds.
And we offer breakthrough business capabilities with Data & IBM Systems IBM z Systems with in-transaction analytics can deliver analytics queries up to 2,000x faster than by moving data to another analytics platform IBM Power Systems increases analytics performance by 2.5x with a balanced system design spanning CPU, memory, I/O and threads per core IBM FlashSystem can improve business application performance by up to 7.5x with low latency flash storage IBM Spectrum Scale can deliver a theoretical throughput speed of 400 GB per second with its high performance architecture And IBM Integration Bus provides secure data integration to over 80 platforms, spanning industry standard databases and ERP systems
Petrol d.d. is the principal strategic supplier of oil and other energy products for the Slovenian market. Through approximately 570 service stations, Petrol offers a broad range of automotive goods and services and a wide selection of household items, food products and other Merchandise. This type of transaction happens two or three hundred thousand times per day across all our stores.
And a European retailer wanted to use historical and transactional customer data to uncover new opportunities and to improve sales. Leveraging their 20TB customer database, Petrol was able to analyze each new transaction in seconds to deliver new personalized cross-sell and up-sell promotions at the point of customer contact – in seconds, not minutes. z Systems with IDAA http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&appname=SWGE_ZS_SW_USEN&htmlfid=ZSC03163USEN&attachment=ZSC03163USEN.PDF These client stories show the business value accelerating insights through analytics services. Being able to deliver near-real time insights is critical in the Cognitive Era.
Data for analytics services:
And a U.S. telecommunications provider wanted to better manage business change across its network serving customers in eight states. Consolidated Communications centralized their network operations in a single management platform and deployed predictive analytics software to prevent service disruptions. NetCool Operations Insight, Operations Analytics http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=AB&infotype=PM&htmlfid=NIC03018USEN&attachment=NIC03018USEN.PDF Each of these client stories share a common story of “service first” – there is no time for downtime in this unpredictable world.
IBM Operations Analytics — Predictive Insights software also aids in early problem detection, predicting issues before they affect service. “We needed a way to threshold performance metrics from the vast number of connections we have to monitor,” says Butler. “Predictive Insights helps us set thresholds dynamically; we no longer set them manually.”
By virtue of the control and efficiency the Tivoli Netcool/OMNIbus platform provides, Consolidated has avoided adding head count at its NOC, even as the company and its networks continue expanding. One Acquisition alone added 33% capacity to it’s network.
“We estimate Consolidated recovers USD600,000 annually in operator time savings,” says Butler. “Netcool does the event research for them, looking up information on the various databases, so operators can immediately get to work fixing the problem. Instead of using a lot of manpower and time investigating a root cause, the combination of Netcool and Predictive Insights suggests that root cause to us.”
Operations for Service Predictability requires thinking differently about systems design, service management and always-on availability. The cognitive ecosystem depends on data which means there is not time for downtime.
To provide predictable services in an increasingly unpredictable world, you have to increase proficiency in three infrastructure capabilities. It starts with architecting a thoughtful systems design by choosing what services run where to increase speed of innovation. It’s about balancing the dynamic needs of costs, data access, compliance and performance with the right infrastructure resources. It’s about having a comprehensive strategy spanning on-premises and off-premises cloud environments. The next capability applying service management to gain visibility and control across all of your IT operations, wherever they reside, to optimize services. New predictive analytics capabilities can help you identify potential service degradations before they cause outages and also help identify root-cause issues for rapid repair. Finally, you need always-on infrastructure to ensure continuous and efficient operations without risk of unplanned downtime. Whether it is going decades between mean-time of failure for hardware components or providing continuous data availability with mirroring and rapid back-up and restore, systems with unmatched service levels become a prerequisite for competing in the Cognitive Era.
And we provide critical capabilities with Operations from IBM Systems IBM Application Performance Management helps you reduce critical events by 98% by identifying performance issues before they affect users IBM APM also helps reduce outages by more than 50% by tracking all transactions from start to finish IBM Operations Analytics lets you search and diagnose problems 60% faster by analyzing log data to detect patterns z Systems enable a mirror recovery point as low as 3-5 seconds for near-continuous uptime And IBM Storage and Power Systems can provide “6-9s” availability through metro mirroring with HyperSwap technology
SDV is the IT service provider for the Sparda-Bank Group in Germany. Bank customers expect seamless access to banking accounts, and in the digital age always-on availability and fast system response become even more important. SDV wanted to boost the performance of systems that rely heavily on information from its core banking solution. SDV clients require round the clock availability to provide reliable banking services to their private and corporate customers. Minimizing downtime in an event of disaster is crucial to avoid disruptions – and losses – in today’s fast-paced banking environment. IBM Spectrum Protect optimized for z Systems workloads exploits integrated in-memory networking (e.g., HiperSockets) to enable high-speed data back-up. It would be very difficult to achieve similar backup performance on other architectures where the data goes through several network interfaces and switches. To provide continuous availability and protect against service outage, SDV used an advanced clustering technology (e.g., GDPS) with automated failover from one site to another within seconds IBM Tivoli System Automation and cloud management increases administration efficiency and lowers operational costs. As a result, SDV lowered their total cost of ownership by 50% and provide continuous service for banking customers who cannot afford downtime. Providing exceptional service levels for users is a differentiator for IT leaders today. IBM Systems can help you eliminate downtime where it matters most for your organization.
“While we run more and more systems with SUSE Linux Enterprise Server for System z and have probably 50 percent more instances now than a few years ago, we can still manage the servers with the same team.
The benefit Reduces total cost of ownership by about 50 percent, cuts administration effort and enables a team of three to manage 120 servers, accelerates deployment of new systems, and offers excellent availability by providing automated failover within second
IBM® zEnterprise® EC12
IBM DB2® for Linux, UNIX, and Windows IBM Tivoli® Storage Manager IBM Tivoli System Automation for Multiplatforms IBM Tivoli System Automation for z/OS IBM WebSphere® Application Server IBM z/OS® IBM z/VM® IBM Geographically Dispersed Parallel Sysplex™ SUSE Linux Enterprise Server for System z
IBM Business Partners - Oracle - SUSE
To learn more and get started in your journey to become a trusted service provider in your organization, please visit our IBM Systems web page.
Also, we encourage you to download a brand new thought-leadership report on the topic of IT infrastructure in the digital economy. Learn how digital business leaders are investing differently in their IT infrastructure to better compete in the marketplace.
Thank you for your time.
IBM BC2015 - Enabling Digital Transformation (Infrastructure Matters)
Remake your Organization
for the Future
Helping IT Leaders Become Trusted
Service Providers in the Cognitive Era
An IBM Systems Story
Future Made| 2Future Made | 2IBM Systems
Welcome to the Cognitive Era:
A new era in technology, a new era in business
Data is transforming
entering a new
The world is being
reinvented in code
Where code goes, where data flows, cognition will follow.
Future Made| 3Future Made | 3IBM Systems
…while maintaining their core businesses
IT leaders must drive innovation at unprecedented speed and scale ….
Driving innovation: Maintaining business:
IoT will connect 30 billion
devices by 2020
48% of shoppers want on-
demand personalized promotions
6.75 TBs of data will be created
per person per day by 2018
65% of transactions with
healthcare organizations will be
mobile by 2018
Average cost of a data breach in
2020 will exceed $150 million
Average hourly cost of downtime is
over $1.6 million
Digital is not the destination, but it is required . . .
Reshape the customer experience
Value proposition focus
1.“Digital reinvention”, IBM institute for Business Value, December 2013
2.“Inside the mind of Generation D”, IBM Center for Applied Insights, October 2014
Performance vs non-digital
peers on key metrics
Share of customer wallet
% of new product dev
| 4IBM Systems
An architectural foundation for Cognitive Business
Enterprise Infrastructure Digital Innovation
Partners Apps Access
Info Process Interaction
IBM StorageIBM LinuxONE
IBM z Systems IBM Power Systems IBM Middleware
| 5IBM Systems
Future Made| 6Future Made | 6IBM Systems
Hybrid Cloud is a key enabler that means evolving IT infrastructure
in three areas
Accelerate speed of innovation
for new services
Deliver real-time business
visibility and insights
Ensure secure, compliant and
predictable IT services
Integration for Mobile Services
Tap into the API economy and extend infrastructure
investments to drive innovation
Data for Analytics Services
Integrate data from various sources and derive real-
time insights from oceans of data
Operations for Service Predictability
Provide visibility and control across all IT services to
deliver continuous operations
Future Made| 7Future Made | 7IBM Systems
Integration for mobile
Integration for mobile services
accelerates innovation to
differentiate from competitors
and access cognitive services
Enabled rapid customer growth by
quickly extending business operations
to mobile devices
Connecting to enterprise IT and digital ecosystems requires
thinking differently about APIs, scalability and security
Open up to ecosystem partners in a
safe and controlled way?
Support the flood of new users,
transactions and services?
Protect enterprise data from
APIs to enable external partners to securely
connect to your core systems and data
Infrastructure that scales to accommodate rapid
growth without service disruption
Enhancing security through encryption, workload
isolation, and API management
How do you… Requires…
Future MadeFuture MadeIBM Systems | 9
The Waston that competed on Jeopardy! in
2011 comprised what
is now a single API—Q&A—built
on five underlying technologies.
Since then, Watson has grown to
a family of 28 APIs. On average there are
1.3B Watson API calls / month.
By the end of 2016, there will
be nearly 50 Watson APIs—
with more added every year.
Cognitive Business is powered by IBM Watson
With Integration from IBM, now you can:
Open new markets
by allowing ecosystem
developers to securely
leverage business assets
Provide average response
times of 30 milliseconds
supporting 50 million
mobile transactions daily
Scale up to
9 quintillion files and
yottabytes of data for
virtually unlimited growth
Support 675 million
messages and handle
$1 trillion of financial
traffic per day
Enable full disk encryption
and file-level encryption
on all tiers of storage with no
Future MadeFuture MadeIBM Systems | 11
M2M Technologies captures new
customer segments through their
Secure gateway platform safely exposes
sensitive data to authorized users
API management software unlocks core
systems to allow developers to create new
Portals help engage application developers and
help administrators establish policies for critical
IBM Systems helps an electronics firm
expand their target market by creating
and managing APIs that allows their
partners to quickly add new capabilities.
Future Made| 13Future Made | 13IBM Systems
Data for analytics services
Data for analytics services deliver
cognitive insights to improve
operational decisions and provide
superior customer experiences
Maximized advertising revenues by
providing advertisers with greater
Delivering real-time analytics services requires thinking differently
about data acquisition, placement and compute
Develop a complete view of your
customers and business?
Improve analytics service
performance and efficiency?
Analyze oceans of data to derive
Acquiring and integrating enterprise and external
data using infrastructure optimized for big data
Placing data and analytics applications in the right
location to maximize speed
Servers and flash storage designed specifically for
the cognitive era
How do you… Requires…
Future Made| 15Future MadeIBM Systems | 15
With Data from IBM, now you can:
Run analytics queries up to
2,000X faster by moving
analytics closer to the data
Increase analytics performance
by 2.5X with a balanced
system design delivering
greater I/O bandwidth, memory
and threads per core
increase in business
with low latency flash
Deliver 400 GB per second data
throughput to storage architecture
Secure data integration to over 80
platforms, including industry standard
databases and ERP systems
Future Made| 16Future MadeIBM Systems | 16
Data for analytics services deliver
cognitive insights to improve
operational decisions and provide
superior customer experiences
Delivered cross-sell and up-sell
opportunities to customers at
point of sale in seconds
Future Made| 18Future Made | 18IBM Systems
Operations for service predictability
Operations for service
superior availability in an
Managed business change by
centralizing network operations activity
Providing superior service availability requires thinking differently
about systems design, service management and availability
Ensure that my IT services will meet
the needs of my business?
Safeguard that my IT operations are
Prevent unplanned downtime and
Careful systems design of what services run where
to balance needs of cost, security and performance
Applying service management to gain visibility and
control across all IT operations
Always-on infrastructure that provides service
reliability and continuous data availability
How do you… Requires…
Future Made| 20Future MadeIBM Systems | 20
With Operations from IBM, now you can:
Reduce critical events by 98%
by identifying performance issues
before they affect your users
Reduce outages by more
than 50% by tracking all
transactions from start to finish
Search and diagnose
problems 60% faster
by analyzing customer
patterns from log data
Enable a global mirror recovery
point as low as 3 to 5 seconds
for near-continuous uptime
Provide 99.9999% availability
through metro mirroring with
Future Made| 21Future MadeIBM Systems | 21
SDV provides round-the-clock
availability to avoid disruptions
and customer losses
Integrated in-memory networking enables
high-speed data back-up
Advanced clustering with automated failover
in seconds provides continuous availability
System automation and cloud management
increases administration efficiency
IBM Systems helps an IT service provider
reduce total cost of ownership by 50%
and offers continuous service for banking
customers who cannot afford downtime
1. A cognitive strategy
Determine what data you need, which experts will train the system; where
you must build more human engagement; which products, services,
processes and operations should be infused with cognition, and which parts
of the unstructured 80% of data you
most need to focus on to make discoveries for the future.
2. A foundation of data and analytics
Collect and curate the right data—data you own, data from
others, data available to all; both structured and unstructured. Apply
cognitive technologies to this data in order to sense, learn and adapt,
thereby creating competitive advantage.
3. Cloud services optimized for industry, data
and cognitive APIs
The building blocks for products and services are code, APIs and
diverse data sets. The platform you choose to develop on, and the agile
development culture and methods you embrace, will be critical to your
4. IT infrastructure tuned for
Architect a new kind of IT core—a heterogeneous infrastructure that serves
as the backbone of your enterprise. Do this rapidly and affordably by
harmonizing technologies from public, private and hybrid cloud with
distributed devices, IoT instrumentation and your existing systems.
5. Security for a Cognitive Era
As cognition makes its way into cars, buildings, roadways, business
processes, fleets, supply chains—securing
every transaction, piece of data, and interaction becomes essential
to ensure trust in the entire system—and in your brand and
The Journey to Cognitive Business
| 23IBM Systems
Future Made| 24Future Made | 24IBM Systems
Get started in your journey to become in today’s cognitive era.
Learn more about IBM Systems and
Download new thought leadership
showcasing how leading digital organizations are
thinking differently about IT infrastructure
Learn more about Cognitive Business
and how to outthink the competition as we enter a
new era of computing
Future Made| 25Future Made | 25IBM Systems