Many organisations are expressing an interest in social software, and IBM is helping thousands of clients get real business value from social tools. However, there are many myths around the real value of social software, and how it can drive business processes. This session will help you understand the true value of social software based on real world experiences.

2. Jon Mell
Social Collaboration, North Europe
twitter.com/jonmell

3. ‹#›

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5. @jonmell
#getsocial11
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9. http://www.flickr.com/photos/m00by/2539347606/

10. http://www.flickr.com/photos/carbonnyc/3268320322/

12. http://www.flickr.com/photos/dpstyles/3091707912/

13. Your Business
Social
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14. http://www.flickr.com/photos/adforce1/2539903964/

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16. ‹#›
Chris Rasmussen, US National Geospatial Intelligence Agency

17. DO NOT BE THIS GUY.....

18. OR THIS GUY.....

22. http://www.flickr.com/photos/m00by/2539347606/

23. http://www.flickr.com/photos/honou/3792130154

25. http://www.flickr.com/photos/honou/3792130154

26. ‹#›
Chris Rasmussen, US National Geospatial Intelligence Agency

27. http://www.flickr.com/photos/calliope/69902372

30. A Social Business embraces networks of people
to create business value
At its core, Engaged
a Social Transparent
Business is:
Nimble
© 2011 IBM Corporation

31. Engaged
Connecting people – whether customers, partners or
employees – as networks to drive innovation
© 2011 IBM Corporation

32. Transparent
Removing unnecessary boundaries inside and outside the
organization to allow your people and culture to reflect your brand
and your values
© 2011 IBM Corporation

33. Nimble
Leveraging these networks to speed up business, gain real-time insight
and make quicker and better decisions
© 2011 IBM Corporation

39. Your Business
Social
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41. Headline
Text...
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