Att vara mobil blir mer och mer en självklarhet för kunder. Presentationen hjälper dig komma närmare och förstå dina kunder. Hitta mer information på: Utveckling för mobila emheter (http://www-03.ibm.com/software/products/sv/category/SWL00)

1. 11/26/2013
Successful Mobility
Simon Peel, Mobile Business Leader Europe, IBM
speel@uk.ibm.com @simonlpeel
Agenda
Part 1: Building Innovative Apps
Part 2: How a Mobile Platform can help
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2. 11/26/2013
Mobile
There are 7.1 billion people on the planet
6 billion of them have access to mobile phones, only
3.5 billion of them use a toothbrush
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Mobile
90% of text messages are read with in 3 minutes of
being delivered
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3. 11/26/2013
Mobile
81% of smartphone users have done product
research via smartphones - 50% have made a
purchase with one
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Mobile
Expectations
85% of adults who have completed a mobile
transaction in the past year expect the
experience to be better than using a laptop
or desktop computer
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Source: Harris Interactive Survey of Mobile User Experience
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4. 11/26/2013
Mobile
B2E : Mobile employees are more productive
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5. 11/26/2013
B2C: Lottecard Guides Customers with Augmented Reality
Credit card provider
aggregates offers from
retail partners
Offers are scoped by geolocation for “augmented
reality” experience
 Instant access to information
(orders, customer history, etc.)
provide a more seamless
experience to the end customer
when multiple parties participate
in a business process
 Provides new channels for 3rd
party goods & services to surface
to the end user [the “app store”
analogy is everywhere!]
B2C/B2E: Make print come alive
Euroscript’s “AdOn” and “Smilez” App
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6. 11/26/2013
Euroscript’s “AdOn” and “Smilez” App
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B2C: Health Insurance Company Unipol/Unisalute
makes their App “sticky”
…some private key features
…some public key features
Customer Area
Online Prevention
Unipol customer can consult at any time:
Engaging new customers with useful health tests:
Account statement with the state
of processing of requests for reimbursement;
Visual test
A Calendar with upcoming appointments;
Feedback section to tell us how you have
been satisfied in latest situations.
Audiometric test
Quality of sleep
Dental prevention
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7. 11/26/2013
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8. 11/26/2013
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Focus: Mobility in the Automotive Industry
Rapidly launch
increasingly complex
sustainable Connected
Vehicles
Build and optimize
Dynamic Value Chains
Value
Chains
Connected
Vehicles
Capitalize on Services
Opportunities for
intelligent, connected
vehicles
Servicees
Retail
Transform
Automotive Retail
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9. 11/26/2013
Focus: Mobility in the Automotive Industry
In Car Connectivity solutions
Order Management
Workflow Management
Production schedule
Mobile Kiosks
Inventory management
Mobile Apps
e-Mail, Contacts
& Calendar
Value
Chains
Connected
Vehicles
Business
applications
Service requests
Service history / pattern
Mobility Commerce
Services
Information services
Infotainment
Retail
Sales force integration
Dealer Integration
Business Partner Integration
Navigation Advice
Loyalty Management
In Car Connectivity solutions
Agenda
Part 1: Building Innovative Apps
Part 2: How a Mobile Platform can help
9

10. 11/26/2013
Successful Mobility
Simon Peel, Mobile Business Leader Europe, IBM
speel@uk.ibm.com @simonlpeel
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