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Mediencommunity 2.0
                      Expansive Learning & Web 2.0:
                      Shifts in learning culture?
                      Case Study 'Minerva'


                      Dr. Ilona Buchem
                      Beuth University of Applied Sciences Berlin
                      Research project „Mediencommunity 2.0“

                      Online Educa Berlin 2011, 02.12.2011
                      Theme: NPA – New Pedagogical Approaches to Learning
Overview

1. Mediencommunity 2.0
2. Expansive Learning
3. Case Study „Minerva“
4. Community Size
5. Open Questions

          Buchem/OEB2011/Case study: Minerva   2
Mediencommunity 2.0




     Buchem/OEB2011/Case study: Minerva   3
Shift in learning culture …



1. Industry-wide cooperation
2. Modernised vocational training
3. Educational permeability


          Buchem/OEB2011/Case study: Minerva   4
Media designers : Vocational School




Final exams twice a year all over Germany
              Buchem/OEB2011/Case study: Minerva   5
Participation?


Alarm!




                                              Exam!




         Buchem/OEB2011/Case study: Minerva           6
Expansive Learning


Learning by expanding

Learning is an „action which                                   Klaus Holzkamp


differentiates itself from other actions
by its goal to extend ones own control
possibilities.”
  Holzkamp, K. (1993). Lernen. Subjektwissenschaftliche Grundlegung. Frankfurt/M. Campus


                  Buchem/OEB2011/Case study: Minerva                                  7
Expansive vs. defensive Learning

                                                                            Averting negative effects such as
 Expansive Learning                                                         poor grades,
                                                                            punishment,
Extending one‘s power to act as
                                                                            sanctions
                   intentional
                       subject



                                                                                                Foto: http://www.flickr.com/photos/letcombe/1586241141/




                                                                                         Defensive Learning

Foto: http://www.flickr.com/photos/letcombe/1586241241/

                                                          Buchem/OEB2011/Case study: Minerva                                                     8
Web 2.0: Expansive Learning

Learning 2.0
Learner-centered design
“(…) is more than just adapting for                                 Stephen Downes



different learning styles or allowing the user
to change the font size and background color;
it is the placing of the control of learning
itself into the hands of the learner.”
        Downes, S. (2005) E-learning 2.0. eLearn Magazine, Association for Computing Machinery.

                         Buchem/OEB2011/Case study: Minerva                                   9
Case Study „Minerva“

Exam tasks                        Moderate


                    Minerva




Wiki                          Collaborate

       Buchem/OEB2011/Case study: Minerva    10
Over 400

             Minerva




 members!

Buchem/OEB2011/Case study: Minerva   11
Who is Minerva?

          •   29 year old media designer
          •   First PC with Internet at age of 12
          •   Fan of strategy/adventure games
          •
Minerva
              Learned web design in online forums
          •   Former archeology student
          •   Made her hobby to her career

                   Buchem/OEB2011/Case study: Minerva   12
What motivates Minerva?
                             ***
What are her subjective reasons to moderate a
 group of peers preparing for the final exam?



               Buchem/OEB2011/Case study: Minerva   13
… a virtual substitute


?         “ I was missing my own peer group
            as I was already out of school and
Minerva
            working full time. I had no peers
            around that I could learn with.”



                 Buchem/OEB2011/Case study: Minerva   14
… a missing benchmark


?         “ I was unsure about what I have to
            learn. I did not know what the
            others already knew and how I
Minerva
            compared to them.”



                  Buchem/OEB2011/Case study: Minerva   15
… a favorable environment

           “There was simply no other
?          possibility to set up an own group.
           I had the tools and the peers, who
Minerva
           were in the same situation like
           me.”


                Buchem/OEB2011/Case study: Minerva   16
… role identity
           “I had the responsibility for leading
           the group. Sometimes it was
?          difficult , for example when I had a
           stressful day at work. But I knew if I
Minerva
           did nothing, people would drop out.
           So I tried to contribute on regular
           basis.”

                  Buchem/OEB2011/Case study: Minerva   17
expansive learning …
… starts with a subjective perception of a
discrepancy between current abilities and
the task requirements.




The learner aims to                   Foto: http://www.flickr.com/photos/waltstoneburner/3372746317/




master the task.

              Buchem/OEB2011/Case study: Minerva                                                       18
… prosumers?


                                         Rarely
                                         Often

Consume            Produce




    Buchem/OEB2011/Case study: Minerva            19
Why are they only consuming?
• MISTAKE: Cautious to publish in public, because
  it could be a mistake and others from school
  would laugh at you, mock you.
• QUALITY: Cautious to produce own content,
  because it may be incorrect and mislead others.
• NORMS: Cautious to learn with/from the
  Internet, because books have been
  recommended by teachers for years.
• EXPECTED UTILITY: Unwilling to invest time,
  energy, because unsure what this will bring, if
  this will be of use at all.
          Buchem/OEB2011/Case study: Minerva   20
Defensive learning …
… takes place in order to avert negative
effects such as bad grades or other sanctions.



The learner tries to
cope with challenges
With a minimum effort.

                                     Foto: http://www.flickr.com/photos/marcandrelariviere/3251428624/



             Buchem/OEB2011/Case study: Minerva                                                          21
Other reasons?




     Buchem/OEB2011/Case study: Minerva   22
… almost 800 members!




Allysia                                             Allysia




               Buchem/OEB2011/Case study: Minerva             23
Ringelmann effect …
• Individual members of a group become less
  productive as the size of the group increases.




         http://ht.ly/7Kto9


• Reason 1: Loss of motivation
• Reason 2: Coordination problems
                              Buchem/OEB2011/Case study: Minerva   24
Social loathing …
• Individuals put less effort to achieve a goal when
  they work in a group than when they work alone.




                                                       http://ht.ly/7KuJs



• Deficit 1: Personal accountability
• Deficit 2: Uniqueness of contribution

                  Buchem/OEB2011/Case study: Minerva                        25
… subjective reasons?

          • “Too many cooks spoil the broth, so I
            better help somewhere else.”
          • “I seldom got any responses to my
Allysia
            contributions or they came late”.
          • “ I contribute only when I am sure I
            can bring in my special knowledge”

                 Buchem/OEB2011/Case study: Minerva   26
Community size???

• Critical Mass Theory: Active users produce
  enough content to motivate others to join.
• Information Overload Theory:
  Contribution rates drop as user population
  and their contributions grow.
• Social Loathing Theory: The larger the
  group, the less personal effort.

             Buchem/OEB2011/Case study: Minerva   27
Lessons learned …
    Promote expansive learning
    • Create opportunities for taking responsibility
    • Foster self-organised forms of learning
    • Promote positive error culture
                                                                                               Foto: http://www.flickr.com/photos/letcombe/1586241241/




                                                          Prevent social loathing
                                                          • Foster sub-groups for strong membership
                                                          • Assign individual members specific goals
                                                          • Recognise personal, unique knowledge
Foto: http://www.flickr.com/photos/letcombe/1586241141/




                                                          Buchem/OEB2011/Case study: Minerva                                                             28
Open questions
• How many members are
  needed to trigger a
  community?



             • Is effective group size
               dependant on the type of
               technology used?

             Buchem/OEB2011/Case study: Minerva   29
Thank you for your attention!
Mediencommunity: http://www.mediencommunity.de
Dr. Ilona Buchem: http://www.ibuchem.com/




              Buchem/OEB2011/Case study: Minerva   30

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Web 2.0 and Expansive Learning: Case Study "Minerva"

  • 1. Mediencommunity 2.0 Expansive Learning & Web 2.0: Shifts in learning culture? Case Study 'Minerva' Dr. Ilona Buchem Beuth University of Applied Sciences Berlin Research project „Mediencommunity 2.0“ Online Educa Berlin 2011, 02.12.2011 Theme: NPA – New Pedagogical Approaches to Learning
  • 2. Overview 1. Mediencommunity 2.0 2. Expansive Learning 3. Case Study „Minerva“ 4. Community Size 5. Open Questions Buchem/OEB2011/Case study: Minerva 2
  • 3. Mediencommunity 2.0 Buchem/OEB2011/Case study: Minerva 3
  • 4. Shift in learning culture … 1. Industry-wide cooperation 2. Modernised vocational training 3. Educational permeability Buchem/OEB2011/Case study: Minerva 4
  • 5. Media designers : Vocational School Final exams twice a year all over Germany Buchem/OEB2011/Case study: Minerva 5
  • 6. Participation? Alarm! Exam! Buchem/OEB2011/Case study: Minerva 6
  • 7. Expansive Learning Learning by expanding Learning is an „action which Klaus Holzkamp differentiates itself from other actions by its goal to extend ones own control possibilities.” Holzkamp, K. (1993). Lernen. Subjektwissenschaftliche Grundlegung. Frankfurt/M. Campus Buchem/OEB2011/Case study: Minerva 7
  • 8. Expansive vs. defensive Learning Averting negative effects such as Expansive Learning poor grades, punishment, Extending one‘s power to act as sanctions intentional subject Foto: http://www.flickr.com/photos/letcombe/1586241141/ Defensive Learning Foto: http://www.flickr.com/photos/letcombe/1586241241/ Buchem/OEB2011/Case study: Minerva 8
  • 9. Web 2.0: Expansive Learning Learning 2.0 Learner-centered design “(…) is more than just adapting for Stephen Downes different learning styles or allowing the user to change the font size and background color; it is the placing of the control of learning itself into the hands of the learner.” Downes, S. (2005) E-learning 2.0. eLearn Magazine, Association for Computing Machinery. Buchem/OEB2011/Case study: Minerva 9
  • 10. Case Study „Minerva“ Exam tasks Moderate Minerva Wiki Collaborate Buchem/OEB2011/Case study: Minerva 10
  • 11. Over 400 Minerva members! Buchem/OEB2011/Case study: Minerva 11
  • 12. Who is Minerva? • 29 year old media designer • First PC with Internet at age of 12 • Fan of strategy/adventure games • Minerva Learned web design in online forums • Former archeology student • Made her hobby to her career Buchem/OEB2011/Case study: Minerva 12
  • 13. What motivates Minerva? *** What are her subjective reasons to moderate a group of peers preparing for the final exam? Buchem/OEB2011/Case study: Minerva 13
  • 14. … a virtual substitute ? “ I was missing my own peer group as I was already out of school and Minerva working full time. I had no peers around that I could learn with.” Buchem/OEB2011/Case study: Minerva 14
  • 15. … a missing benchmark ? “ I was unsure about what I have to learn. I did not know what the others already knew and how I Minerva compared to them.” Buchem/OEB2011/Case study: Minerva 15
  • 16. … a favorable environment “There was simply no other ? possibility to set up an own group. I had the tools and the peers, who Minerva were in the same situation like me.” Buchem/OEB2011/Case study: Minerva 16
  • 17. … role identity “I had the responsibility for leading the group. Sometimes it was ? difficult , for example when I had a stressful day at work. But I knew if I Minerva did nothing, people would drop out. So I tried to contribute on regular basis.” Buchem/OEB2011/Case study: Minerva 17
  • 18. expansive learning … … starts with a subjective perception of a discrepancy between current abilities and the task requirements. The learner aims to Foto: http://www.flickr.com/photos/waltstoneburner/3372746317/ master the task. Buchem/OEB2011/Case study: Minerva 18
  • 19. … prosumers? Rarely Often Consume Produce Buchem/OEB2011/Case study: Minerva 19
  • 20. Why are they only consuming? • MISTAKE: Cautious to publish in public, because it could be a mistake and others from school would laugh at you, mock you. • QUALITY: Cautious to produce own content, because it may be incorrect and mislead others. • NORMS: Cautious to learn with/from the Internet, because books have been recommended by teachers for years. • EXPECTED UTILITY: Unwilling to invest time, energy, because unsure what this will bring, if this will be of use at all. Buchem/OEB2011/Case study: Minerva 20
  • 21. Defensive learning … … takes place in order to avert negative effects such as bad grades or other sanctions. The learner tries to cope with challenges With a minimum effort. Foto: http://www.flickr.com/photos/marcandrelariviere/3251428624/ Buchem/OEB2011/Case study: Minerva 21
  • 22. Other reasons? Buchem/OEB2011/Case study: Minerva 22
  • 23. … almost 800 members! Allysia Allysia Buchem/OEB2011/Case study: Minerva 23
  • 24. Ringelmann effect … • Individual members of a group become less productive as the size of the group increases. http://ht.ly/7Kto9 • Reason 1: Loss of motivation • Reason 2: Coordination problems Buchem/OEB2011/Case study: Minerva 24
  • 25. Social loathing … • Individuals put less effort to achieve a goal when they work in a group than when they work alone. http://ht.ly/7KuJs • Deficit 1: Personal accountability • Deficit 2: Uniqueness of contribution Buchem/OEB2011/Case study: Minerva 25
  • 26. … subjective reasons? • “Too many cooks spoil the broth, so I better help somewhere else.” • “I seldom got any responses to my Allysia contributions or they came late”. • “ I contribute only when I am sure I can bring in my special knowledge” Buchem/OEB2011/Case study: Minerva 26
  • 27. Community size??? • Critical Mass Theory: Active users produce enough content to motivate others to join. • Information Overload Theory: Contribution rates drop as user population and their contributions grow. • Social Loathing Theory: The larger the group, the less personal effort. Buchem/OEB2011/Case study: Minerva 27
  • 28. Lessons learned … Promote expansive learning • Create opportunities for taking responsibility • Foster self-organised forms of learning • Promote positive error culture Foto: http://www.flickr.com/photos/letcombe/1586241241/ Prevent social loathing • Foster sub-groups for strong membership • Assign individual members specific goals • Recognise personal, unique knowledge Foto: http://www.flickr.com/photos/letcombe/1586241141/ Buchem/OEB2011/Case study: Minerva 28
  • 29. Open questions • How many members are needed to trigger a community? • Is effective group size dependant on the type of technology used? Buchem/OEB2011/Case study: Minerva 29
  • 30. Thank you for your attention! Mediencommunity: http://www.mediencommunity.de Dr. Ilona Buchem: http://www.ibuchem.com/ Buchem/OEB2011/Case study: Minerva 30