1. Specialised Training in
DiGITAL
ECONOMY
BUSINESS&MARKETINGSCHOOL

2. ] 2 [

3. ICEMD-ESIC´S INSTITUTE FOR
DIGITAL ECONOMY-
The Institute for Digital Economy
is the branch of ESIC Business &
Marketing School in charge of studying,
analysing and incorporating innovative
disciplines into new digital business and
communication models, which have
evolved and are being applied with a
present and future perspective.
With over 50 years’ experience, ESIC
is uniquely positioned as a leading
marketing school and is recognised
in Spain and abroad as one of the top
training institutions in this field. With
over 40,000 alumni,ESIC is a reference
for both businesses and professionals.
] 3 [

4. ICEMD ECOSYSTEM
employability
The Pool of Professionals platform guarantees a permanent
connection between its 4500+ members (current and
former students) and organisations seekomg professional
profiles specialising in Digital economy.
ICEMDentrepreneurs
The Institute offers support to business
entrepreneurs, fostering and promoting specific
activities in the field of Digital Economy.
LIFELONG LEARNING
& NETWORKING
Continuous training and networking
through several activites that contribute
to the professional and competitive
development of current and future
professionals in Digital Economy.
SoLoMo ICEMD
Increasingly social, local and mobile: this is the Institute´s
commitment towards all the members of the ICEMD community
Digitalknowledge
Wherever and whenever you want. The most
relevant content, the latest studies and trends
in Digital Economy in various formats.
COmpanies
Integration of the business world in the student´s training and
experience. Development of real projects in our programs,
with direct involvement of key companies in the sector.

6. ] 6 [] 6 [

7. 8.76
9.1
100%
Students’ level
of satisfaction
Average teacher
assessment grade
Our staff is
comprised of
active
professionals
ICEMD
IN
NUMBERS
] 7 [

8. PROGRAMS
] 8 [

9. ] 9 [

10. COURSE MODES
] 10 [
Our professional training plans in digital disciplines
are tailored to the needs of each company, adapting
to any existing objectives, requirements and limitations.
Location, duration and schedules are extremely flexible.

11. ] 11 [
In person
Training can take place
in-company, at any of
ICEMD’s premises, hotels,
conference halls...
BLENDED
Our blended option enables
a combination of in person
training and e-learning.
E-LEARNING
We offer practical, personalised
training, with no travelling or fixed
schedules, through our own
platform or adapting the course
content to each company’s
existing platform.

12. ] 12 [
THE DIGITAL
TRANFORMATION
OF BUSINESSES
We help businesses to undergo a digital transformation
by promoting team training through courses that are
specially designed to cover all their company’s needs.
We manage and provide talent for businesses through
a community of professionals certified by ICEMD
–ESIC’s Institute for Digital Economy–. We also help
companies to implement a digital transformation
plan including training, developing digital talent and
advising on implementation and execution of the skills
acquired to ensure profitability and sustainability.
At ICEMD –ESIC’s Institute for Digital Economy– we help
companies to prepare for their digital transformation.

13. DIGITAL
TRANSFORMATION
=
TRAINING
+
TALENT
+
SUPPORT
] 13 [

14. DIGITAL TALENT
] 14 [
Alongwithteamtraining,theotherlevertoturncompanyinnovation
into a true digital transformation is talent. We are fully aware of
companies’ need to incorporate new, capable and trained profiles
with experience in digital skills.
In a highly competitive market where talent is a scarce
commodity, being able to count on a reliable source of digital
profiles accelerates and ensures the evolution of a company in
this medium.
In response to this, we have created our own Pool of Professionals
with over 4,500 professionals certified by ICEMD in the most
relevant and innovative skills of the Digital Economy. This space
includes professionals who are motivated, passionate about the
digital medium, and capable of taking on digital management
responsibilities.
Over 250 companies, recruitment agencies and headhunters use
our network to search for specialised talent, and consider ICEMD
as a guarantee of the academic ability, as well as the professional
and personal quality of our students.

15. ] 15 [
“This year, we have incorporated
three students from the Master
Courses in Digital Customer
Management and Digital Marketing
to our team of consultants, based
on their skills, competence and
knowledge in the fields of social
CRM, digital, social, mobile and
analytics acquired at ICEMD. We
are very satisfied with the levels
of performance that they are
demonstrating.”
Luis Egusquiza,
General Manager of
OgilvyOne Consulting
& Dataservices
“An increasing number of marketing
activities and strategies are linked to
the digital medium, through any of its
variants… It is becoming absolutely
essential to have professionals who
master these disciplines. At Volvo Car
Spain we required a person with a digital
marketing profile for our Marketing
Division, within the department of Digital
& CRM, so we turned to ICEMD’s Pool
of Professionals. After receiving several
applications, we found a profile that
was perfectly suited to what we were
seeking.”
Juan Carlos Muñoz
Digital & CRM Manager
for Volvo Car Spain
8,000+
AGREEMENTS
WITH
COMPANIES

16. BUSINESS&MARKETINGSCHOOL
www.icemd.com
+34 902 918 912
admisiones@icemd.com
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