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أدوات مهمة لتحسين استراتيجية التسويق على شبكة بينترست

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تعرف على أهم أدوات تساعدك على تحسين استراتيجية التسويق عبر شبكة بينترست

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أدوات مهمة لتحسين استراتيجية التسويق على شبكة بينترست

  1. 1. 16 Tips, Tools and Tricks to Improve your Pinterest Marketing Strategy Simply, we are different
  2. 2. Hatem Kameli Founder & Managing Director at iCLICK Digital Marketing Consultant Mob: +966563034939 hatemkameli@gmail.com hkameli@iclick-sa.com /hatemkameli Simply, we are different
  3. 3. Set up a business page Keep an eye out for GIFs Use rich pins Re-order your boards to match changing seasons Use taller images for more repins LoveList: iPhone product scanner app Pinterest Image Size Cheat Sheet Pin Search: Chrome extension List Here is a comprehensive list of tips and tools and tricks to help you get the most benefit, broken down into 16 categories : PinImage: Firefox Add-on Page2Images: Firefox Add-on Pinterest Image Expander: Chrome extension Pinwords Pinstamatic Take advantage of the new recipe search tools Turn pinned recipes into grocery lists with ZipList Make real-life Pinterest boards with clipboards
  4. 4. •If you jumped into Pinterest early, you might still be using a personal account for your business. Pinterest has now added business pages, and you can easily convert your old personal page. Your Pinterest profile won’t look any different to other users, but you get some built-in analytics to help you understand which of your pins are the most popular. Set up a business page
  5. 5. •GIFs have traditionally displayed as static images on Pinterest but they finally showed up in all their fully-animated glory this month. GIFs that were already pinned will now be animated, as well as any new ones you add. Keep an eye out for GIFs
  6. 6. •In May 2013, Pinterest introduced rich pins: that is, pins that include more information that just a picture. •There are five types of rich pins: Article pins : include the headline, author, story description and link Product pins : include real-time pricing, availability and where to buy Recipe pins : include ingredients, cooking times and serving info Movie pins : include ratings, cast members and reviews Place pins : include an address, phone number and map Use rich pins
  7. 7. •It’s worth remembering that you can re-order your Pinterest boards. If you have boards that aren’t always relevant, you can rotate them as the weather changes (summer recipes aren’t quite the comfort food we’re looking for in winter) or as your business focus changes. Re-order your boards to match changing seasons
  8. 8. •Social Media Scientist Dan Zarrella has done some research into what works best on Pinterest. Interestingly, he found that the taller an image is, the more likely it is to be repined : Use taller images for more repins
  9. 9. •If you pin a lot of products to your Pinterest boards, this app could come in handy. It lets you scan the barcode of a real-life product and quickly add it to your Pinterest account. It’s a great way of making wishlists, remembering things you want to buy later, and sharing cool products you find. LoveList : iPhone product scanner app
  10. 10. •Image cheat sheets come in handy when you’re rebranding your social media profiles or setting one up from scratch. This cheat sheet for Pinterest makes it easy to create images for your profile and pins of just the right size. Pinterest Image Size Cheat Sheet
  11. 11. •I’m a big fan of Google’s image search feature so I was really excited to find this Chrome extension. Pin Search adds a search button to each pin you view on Pinterest (it appears when you hover) that lets you perform a Google image search based on that picture. Pin Search: Chrome extension
  12. 12. •If you’re a fan of using our Buffer extensions to share images from your right-click menu, you’ll love PinImage for Pinterest. It adds a “share to Pinterest” option in your right-click menu for Firefox users. PinImage : Firefox Add-on
  13. 13. •If you like sharing screenshots of websites on Pinterest (good for design-related boards), Page2Images makes it really easy. Just click the button and it’ll create a pin from the current website you’re viewing. Page2Images : Firefox Add-on
  14. 14. •When you’re browsing other people’s Pinterest boards, it can get tiring to click each image to open up a bigger preview of it. The Pinterest Image Expander extension for Chrome opens up images when you hover over them so that you don’t have to click each time. Pinterest Image Expander: Chrome extension
  15. 15. •To share quotes on your Pinterest boards, Pinwords is a handy tool to use. It’s a quick and easy way to make good-looking images from text or quotes and share them as pins. Pinwords
  16. 16. •Pinstamatic is a fun tool to help you share pins made from quotes, text, Twitter profiles, places and even Spotify links. If you want to add different kinds of content to your Pinterest boards, this is a one-stop shop to get you going. Pinstamatic
  17. 17. •Food and recipe pins are some of the most popular on Pinterest, so it makes sense that new features would pop up around these topics. Just this month, recipe search tools were added to help you filter by recipe type (vegetarian, paleo, etc.), search by ingredient and look through all pins or just those you’ve saved. Take advantage of the new recipe search tools
  18. 18. •Another tool that’s useful if you tend to save recipes to Pinterest is the ZipList web clipper. ZipList is a grocery list service that you can use on the web and your phone. With the web clipper, you can save full, original recipes (ingredients and all) from just a simple pin : Turn pinned recipes into grocery lists with ZipList •By using the recipe clipper to save a recipe from Pinterest, you are saving the original recipe. That means the tasty looking photo, plus all the ingredients that you don’t even see on Pinterest, will be added to right to your recipe box.
  19. 19. •If you’re the crafty type, you might like to give this fun project a try. Brit+Co published a tutorial for putting together real-life Pinterest-style boards with painted clipboards. It does look pretty fun: Make real-life Pinterest boards with clipboards
  20. 20. Simply, we are different Thank You Get in Touch +966563034939 info@iclick-sa.com

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