Presentation made by Eve Thiong'o (Business Development Manager, SME & Microinsurance, CIC Insurance Group, Kenya) at the 6th ICMIF Development Network Seminar (1-2 November 2012; Nairobi, Kenya)

4. SPI ‘s -DIVIDED INTO FOUR DIMENSIONS:
Product value: The product provides the client with appropriate and
effective risk coping mechanisms
Client protection: The insured are treated fairly and respectfully
Inclusion: The product aims to include the less privileged
Social responsible behaviour: The micro-insurer has enabling
institutional systems in place

6. An organisation through
its intent, design, system SPIs is a management
and activities can tool for micro-
deliberately affect the insurance practitioners
outcome or impact of its
existence through SPIs

7. There are 4 Dimensions which serve as a
measurement for SPIs.
These are supported by principles which are the codes
of conduct and regarded as an integral part of
managing a micro-insurance project
The Guidelines assist in applying the principles, and
propose practical ways of improving practices and
operations that will fulfil the principles.

8. •have a product focus and centred on the
output level (except the social investment
ratio)
•are developed through this consultative
process
•are KEY and limited in number
•are quantitative ratios; and
•SMART
(Specific, Measurable, Attainable, Realistic,
Timely).

9. Dimension Principles Guidelines Indicators
Product The product provides TITLE needs are assessed
- Client - Incurred
value the client with during the product claims ratio*
appropriate and development stage - Renewal
effective risk coping - Client feedback is ratio*
mechanisms monitored to enable - Promptness
regular improvements of claims
- Improvements are ratio*
Product specific
designed to add value for
clients
Client The insured are Based on Smart Campaign - Claims
protection treated fairly and guidelines. The micro insurer rejection
respectfully ensures the integration of: ratio*
- Transparency - Complaints
- Fair and respectful ratio
treatment of clients
- Privacy of client data
- Mechanisms for complaint
resolution

10. Dimension Principles Guidelines Indicators
TITLE
Inclusion The product - Physical, financial and educational - Coverage ratio*
aims to obstacles are reduced - % insured under th
include the - Exclusion criteria are reduced poverty line
less privileged - The socioeconomic profile of clients - % female insured
is monitored - % insured above
retirement age
Prouct Specific
Governance and management
Social The micro - Social investment
- Client focus is visibly endorsed and
responsibl insurer has encouraged by management ratio
e enabling - Effective translation of the organisation's
social mission into practice is ensured
behaviour institutional - External accountability is created and social
Institutional specific
systems in audits conducted
- Transparent board procedures and incentive
place policy (including accountability towards
members in a member based organisation)
are applied
- Appropriate systems are in place for periodic
assessment of product value, client
protection; and inclusion
Social responsibility to staff
- Responsible treatment of staff is monitored
through staff satisfaction surveys

11. M-BIMA LAUNCH

12. SECURING
YOUR LIVESTOCK: Members
of Gakungu Arimis Group pose
for a photo shoot when CIC
Insurance Group’s Business
Development Manager, SME &
Microinsurance, Mrs. Eve
Thiong’o handed some of the
members compensation
cheques for livestock insurance.

13. INSURED:
A stall owner insured under
CICIG Biashara Salama attends to
a customer.