"Speaking Out” is Iconsulthotels CEO Martin Kubler’s monthly column about all things travel & leisure in Travel & Tourism News Middle East, the longest established travel trade publication in the Middle East. In May 2014, Martin wrote about the 2014 Arabian Travel Market, virtual exhibitions, and using social & digital media to capture trade show visitors' attention. Find out more at http://ttnworldwide.com/Article/14991/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9