SlideShare a Scribd company logo
1 of 11
 
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario *Data pulled from May, June and July of 2011 Facebook Page Moderation Rating PG-13 Risk Rating Medium # of trained Moderators 2 moderators, 1 shift lead, 1 community manager Time Frame 3 months* Services UGC Moderation
Moderation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monthly Moderation Breakdown The inner circle represents the number of pieces of content approved, while the middle circle represents content rejected and the very outer circle represents content escalated.
Monthly Content Breakdown POSTS May 2011 June 2011 July 2011 Board 23 14 6 Wall 1629 1158 1141 Status 1901 2967 1930 Photo 164 194 90 Photo Comments 57 42 37 Video 4 2 2 Video Comments 0 0 3
Status Updates ,[object Object],[object Object],[object Object]
Fan Growth While fan growth did seem to decrease over summer months, this graph shows the percentage increase in number of fans for each of the reporting months.
Conclusion ,[object Object],[object Object]
Contact Thanks, Alisha Paul | Director, Marketing & Social Media [email_address]  | @alishaizanne If you would like to contact ICUC regarding moderation services for your brand, please contact: Jan Reischek | VP, Client Services [email_address]  | @JReischek
 

More Related Content

What's hot

Going Viral Against HIV and STIs
Going Viral Against HIV and STIsGoing Viral Against HIV and STIs
Going Viral Against HIV and STIs
Bradley Jobling
 
Use of Social Media in your Vascular Practice
Use of Social Media in your Vascular PracticeUse of Social Media in your Vascular Practice
Use of Social Media in your Vascular Practice
Bradley Jobling
 
Corporate Blogging and Virtual Communities
Corporate Blogging and Virtual CommunitiesCorporate Blogging and Virtual Communities
Corporate Blogging and Virtual Communities
Bradley Jobling
 

What's hot (15)

Facebook Stats for Q1 2017
Facebook Stats for Q1 2017Facebook Stats for Q1 2017
Facebook Stats for Q1 2017
 
Going Viral Against HIV and STIs
Going Viral Against HIV and STIsGoing Viral Against HIV and STIs
Going Viral Against HIV and STIs
 
Social media research - aileen mc gloin
Social media research - aileen mc gloinSocial media research - aileen mc gloin
Social media research - aileen mc gloin
 
Zone One Testing: Do You Dare? The Pros and Cons of Zone Approach to Testing
Zone One Testing: Do You Dare? The Pros and Cons of Zone Approach to TestingZone One Testing: Do You Dare? The Pros and Cons of Zone Approach to Testing
Zone One Testing: Do You Dare? The Pros and Cons of Zone Approach to Testing
 
Use of Social Media in your Vascular Practice
Use of Social Media in your Vascular PracticeUse of Social Media in your Vascular Practice
Use of Social Media in your Vascular Practice
 
Corporate Blogging and Virtual Communities
Corporate Blogging and Virtual CommunitiesCorporate Blogging and Virtual Communities
Corporate Blogging and Virtual Communities
 
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...
 
Scaling and embedding social
Scaling and embedding socialScaling and embedding social
Scaling and embedding social
 
Rita Update June 2016
Rita Update June 2016Rita Update June 2016
Rita Update June 2016
 
ThingLink case studies
ThingLink case studiesThingLink case studies
ThingLink case studies
 
Introduction to Social Media for Health Care
Introduction to Social Media for Health CareIntroduction to Social Media for Health Care
Introduction to Social Media for Health Care
 
Influencing the Mass Affluent
Influencing the Mass AffluentInfluencing the Mass Affluent
Influencing the Mass Affluent
 
Social media
Social mediaSocial media
Social media
 
Communicating & Promoting Research by Kylie Urban, Senior Multimedia Communic...
Communicating & Promoting Research by Kylie Urban, Senior Multimedia Communic...Communicating & Promoting Research by Kylie Urban, Senior Multimedia Communic...
Communicating & Promoting Research by Kylie Urban, Senior Multimedia Communic...
 
Plan Your Content Strategy Before Your Social Media
Plan Your Content Strategy Before Your Social MediaPlan Your Content Strategy Before Your Social Media
Plan Your Content Strategy Before Your Social Media
 

Similar to ICUC Case Study 5 - Soft Drinks

Interactive minds presentation 2
Interactive minds presentation 2Interactive minds presentation 2
Interactive minds presentation 2
♛ Selina Power
 

Similar to ICUC Case Study 5 - Soft Drinks (20)

Whole foods social media strategy
Whole foods social media strategyWhole foods social media strategy
Whole foods social media strategy
 
Project 1 - Social Media Strategy
Project 1 - Social Media StrategyProject 1 - Social Media Strategy
Project 1 - Social Media Strategy
 
Project 1 - Social Media Strategy
Project 1 - Social Media StrategyProject 1 - Social Media Strategy
Project 1 - Social Media Strategy
 
Social Media Marketing Metrics That Matter
Social Media Marketing Metrics That MatterSocial Media Marketing Metrics That Matter
Social Media Marketing Metrics That Matter
 
G121 Online Marketing Analysis
G121 Online Marketing AnalysisG121 Online Marketing Analysis
G121 Online Marketing Analysis
 
Social Media Launch Recap
Social Media Launch RecapSocial Media Launch Recap
Social Media Launch Recap
 
Uber Social Media Strategy
Uber Social Media StrategyUber Social Media Strategy
Uber Social Media Strategy
 
Netsmart TIER Conference
Netsmart TIER ConferenceNetsmart TIER Conference
Netsmart TIER Conference
 
Project 1: Social Media Strategy
Project 1: Social Media StrategyProject 1: Social Media Strategy
Project 1: Social Media Strategy
 
Alexia Schmidt Social Media Plan Whole Foods
Alexia Schmidt Social Media Plan Whole FoodsAlexia Schmidt Social Media Plan Whole Foods
Alexia Schmidt Social Media Plan Whole Foods
 
Social Customer Care Best Practices Webinar
Social Customer Care Best Practices WebinarSocial Customer Care Best Practices Webinar
Social Customer Care Best Practices Webinar
 
Social Customer Care Best Practices
Social Customer Care Best PracticesSocial Customer Care Best Practices
Social Customer Care Best Practices
 
Chick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media StrategyChick-Fil-A's Social Media Strategy
Chick-Fil-A's Social Media Strategy
 
Social Media Strategy: Uber 2018
Social Media Strategy: Uber 2018Social Media Strategy: Uber 2018
Social Media Strategy: Uber 2018
 
Interactive minds presentation 2
Interactive minds presentation 2Interactive minds presentation 2
Interactive minds presentation 2
 
Social Benchmark
Social BenchmarkSocial Benchmark
Social Benchmark
 
Wendys strategy
Wendys strategyWendys strategy
Wendys strategy
 
Social Media Strategy - Sweetberries Eatery & Frozen Custard
Social Media Strategy - Sweetberries Eatery & Frozen CustardSocial Media Strategy - Sweetberries Eatery & Frozen Custard
Social Media Strategy - Sweetberries Eatery & Frozen Custard
 
Whole Foods Social Media Strategy
Whole Foods Social Media StrategyWhole Foods Social Media Strategy
Whole Foods Social Media Strategy
 
The Importance of an Always-on Content Strategy in Higher Education
The Importance of an Always-on Content Strategy in Higher EducationThe Importance of an Always-on Content Strategy in Higher Education
The Importance of an Always-on Content Strategy in Higher Education
 

Recently uploaded

Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 

Recently uploaded (20)

Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 

ICUC Case Study 5 - Soft Drinks

  • 1.  
  • 2.
  • 3. Scenario *Data pulled from May, June and July of 2011 Facebook Page Moderation Rating PG-13 Risk Rating Medium # of trained Moderators 2 moderators, 1 shift lead, 1 community manager Time Frame 3 months* Services UGC Moderation
  • 4.
  • 5. Monthly Moderation Breakdown The inner circle represents the number of pieces of content approved, while the middle circle represents content rejected and the very outer circle represents content escalated.
  • 6. Monthly Content Breakdown POSTS May 2011 June 2011 July 2011 Board 23 14 6 Wall 1629 1158 1141 Status 1901 2967 1930 Photo 164 194 90 Photo Comments 57 42 37 Video 4 2 2 Video Comments 0 0 3
  • 7.
  • 8. Fan Growth While fan growth did seem to decrease over summer months, this graph shows the percentage increase in number of fans for each of the reporting months.
  • 9.
  • 10. Contact Thanks, Alisha Paul | Director, Marketing & Social Media [email_address] | @alishaizanne If you would like to contact ICUC regarding moderation services for your brand, please contact: Jan Reischek | VP, Client Services [email_address] | @JReischek
  • 11.