This document summarizes key points from the book "Corporate Social Responsibilities Doing The Most Good for Your Company and Your Cause" by Philip Kotler and Nancy Lee. It discusses why corporations engage in corporate social responsibility through increased sales, brand positioning, and attracting employees. It provides examples of socially responsible business practices like cause promotions, cause-related marketing, corporate social marketing, corporate philanthropy, and community volunteering. It concludes with recommendations for developing socially responsible initiatives that address issues connected to the corporation and measuring outcomes.

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6. Socially Responsible Business Practices Community Volunteering Corporate Philanthropy Corporate Social Marketing Cause-Related Marketing Cause Promotions CSR

13. Best Practices Evaluating Efforts Develop & Implement Plans Select initiatives to support issues Choosing Social Issues to Support