Developing Great Content To Win The War On The Web
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Byron White's presentation for SES-NYC March 23rd, 2011.
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Developing Great Content To Win The War On The Web
- 1. Developing Great Content to Win the War on the Web Byron White| Chief Idea Officer | ideaLaunch Founder | LifeTips.com | WordVision.com SES NYC 3 | 23 | 10
- 2. The Content Marketing Workflow Content Planning Content Optimization Content Creation Content Performance Copyright 2010 by ideaLaunch. All right reserved.
- 3. 10 Tips for Content Performance
- 6. 3.) Find the hot topics and keywords
- 8. 4.) Research the competition Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B
- 12. 8.) Create stories, not just content Information Story Fills You Up Moves You On Facts Acts Citing Exciting Reams Dreams Promotional Emotional Static Dramatic Compiling Compelling Feeding the Brain Touching the Heart Expires Inspires
- 14. 10.) Document content publishing date
- 15. Track improved listing positions Publishing Dates # Content Assets Published Per Month
- 16. Track increased traffic from content
- 17. Track decreased user acquisition cost
- 18. Track repeat visitation and engagement
- 19. Track time-on-site for content stickiness
- 20. Track improved conversion rates
- 21. Track leads that download content assets
- 22. Track correlation of leads to sales
Notas del editor
- The list for logos should be: SpyFu ideaLaunch HubSpot SEO Magestic SEOBook Compete QuantCast
- Show Trend Reports
- Tip: Learning where your organic marketshare vs the competition helps you calculate opportunity cost.
- OK
- Steve, show a picture of me in the hat. Show a press release of my speaking engagement at Search Engine Strategies in Chicago.
- Wayne-- replace with the chart with content assets on the bottom.
- OK
- Drop in the SpyFu Logo over ideaLaunch.
- Steve, We need to show the ideaLaunch WordVision Welcome Screen, then we need to show the ideaLaunch Trend Report sorted by Recent Trend, then we need to show another shot that would occur when we click on the yellow button on this page. So three screen grabs here. Wayne can help. Send him this description.
- Steve, this needs to be blow up so you can see just that inner area, without the right column perhaps?
- Change Listing Positions to Inbound Links. And do a screen grab of the Yahoo Search Tool that shows inbound links for ideaLaunch and Junta42 or Walmart and Target.