Social Media has fallen. The rise of social messaging.

1. Social Media Has Fallen!
The Rise of Social Messaging

2. If you think that all your consumers are on Facebook or
Twitter,
we have bad news for you.
We are entering a new social phase: Social Messaging

3. Rise of Social Messaging?
Social networking companies are turning their messaging
applications into portals for‘special’purposes. They’re following
China’s hugely successful WeChat app, which people use to flag
cabs, manage their mortgage, send gifts, purchase goods, and play
games.

4. Note:
1 http://www.portioresearch.com/en/messaging-reports/mobile-messaging-research/mobile-messaging-
futures-2014-2018.aspx
Rise of Social Messaging?
Portio Research has predicted that mobile messaging
services will generate USD 1.279 Trillion in revenues
over the next 5 years.

5. Note:
2 http://www.adweek.com/news/technology/branding-potential-behind-some-mobile-messaging-s-big-players-155421
Rise of Social Messaging?
There is currently about 1.3 billion smartphones in use
globally. By 2017, it’s expected that 2.5 billion users
will connect through messaging-based apps.

6. Note:
3 www.slideshare.net/OnDevice/messenger-wars-2
Rise of Social Messaging?
50 BILLION MESSAGE A DAY!
Billions of message were sent and shared every day
via social messaging services

7. Note:
4 www.slideshare.net/OnDevice/messenger-wars-2
The Graphic below shows the amount of time people spent
on 4 different messaging platforms.
Guess What?
Social Messaging is the champion!

8. Note:
5 http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
Most Popular Social Messenger
(based on monthly active users)

10. Opportunities?
Improved Consumer Targeting
Visible Consumer Insight
Easier to‘push’

11. Improved Consumer Targeting
Social media messaging apps often allow for location tracking, which is incredibly
valuable for brands who are looking to target specific consumer based on a certain
geographical area. Also, different apps are popular in different countries, so know
your audience and which apps they tend to prefer.

12. Improved Consumer Targeting
Not all social messaging apps are created equal. Each apps has their own unique
features and users. Some apps emphasize pictures over videos, some emphasize
gaming or social interaction. You can target many messaging communities
specifically based on your branding requirement or needs.

13. Visible Consumer Insight
The ability to use social messaging apps as your tool to explore your target
audience’s world is invaluable, since this is perhaps the most personal and exclusive
way they interact with others.

14. Visible Consumer Insight
With social messaging, all you need to do is mine the readily and freely available
data to discover what people are talking about and sharing in real time. Start by
setting up the appropriate tracking with your social media monitoring software and
continue on from there.

15. Easier to‘Push’
Keep in mind that social media messaging apps are a push tactic, meaning that
you’re able to force messages on your audience.
This will make your message easier to reach, not to mention social messaging
allows easier engagement with the user.

16. Easier to‘Push’
Tailor your messaging to be more interactive – invite users into a conversation.
Everything needs to be about enhancing their current conversations and making
their digital lives more interesting.

17. Case Study:
One Direction‘Kik’Campaign
Last year, One Direction launched its first mobile messaging campaign on‘Kik’, one
of the most popular mobile messaging apps on U.S and U.K.
The campaign ended up driving more than one million unique installs of the One
Direction Kik experience, 2.4 million visits to the campaign experience inside Kik,
and $1 million in earned media value.
The 1D Kik chat room remains extremely active as fans continue joining the
community.

18. Case Study:
Ada Apa Dengan Cinta Line Campaign
In 2014, Line Indonesia launched Ada Apa Dengan Cinta (AADC) campaign. The
campaign started with YouTube mini drama launch, after the video gain an
immense popularity, Line launched various AADC sticker set.
The campaign created a gigantic buzz including over a million tweets, worldwide
trending topic, over 1000 facebook posts, and 20,000 instagram posts.
Also, AADC soundtrack suddenly (back to) becaming one of the most downloaded
track on iTunes.

19. Note:
6 http://www.statista.com/statistics/274659/forecast-of-mobile-phone-users-in-indonesia/
Mobile Messaging in Indonesia
Indonesia is one of to most desirable market for mobile messaging apps.
In 2018 it is predicted that Indonesian mobile user will reach 200 million, and
almost half of them will use mobile messaging apps. This is a challenge and an
opportunity at the same time.

20. Note:
7 http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
Mobile Messaging in Indonesia
The top 3 mobile messaging apps of Indonesia are:
WhatsApp
BBM
Line
Choose you platform wisely.

21. Moving Forward
The time is ripe to‘try-out’the social messaging platforms. Familiarize your brand
with the new environment. Capture the market early so that you will stand out
amongst your competitor. Now is the best time move past social networking and
focus on social messaging.

22. Moving Forward
Don’t look back, eyes forward, embrace the future.
Social messaging is a throne ripe for the taking.
Time to be the king.

23. PRIZES
THANK YOU
PT. Idea Imaji Persada
Parahyangan Business Park Blok D No. 3
The Suites Metro Jl. Soekarno Hatta No. 689B
Bandung 40286
(+62 22) 87793157 / 87793158
contact@ideaimaji.com
www.ideaimaji.com