1. MIDDLE EAST
SOCIAL MEDIA
SUMMIT &
AWARDS
2016 Jointly Organized by

2. About
Highlights
Middle East Social Media Summit will be held in Dubai on 2nd March 2016 The
summit theme will be “Engage, Educate & Entertain in Social Media”. MESMS
is a national event connecting people, content and conversations around
emerging trends in social and mobile media. Delivered through a network of
creative conferences and streamed online through social media, MESMS will
reach an extensive network of people (including C-level executives,
entrepreneurs, journalists, bloggers, brand managers, social media strategists,
students, artists, activists and technology/media specialists), connecting and
communicating ideas and experiences to advance our understanding of social
media’s role in society.
MESMS is expected to attract leading speakers and more than 400 regional
and international communications and social media experts, decision-makers
and executives from Corporate and Government sectors. MESMS 2016 will be
jointly Organized by Khaleej Times and My Events International and supported
by Malaysia Social Media Chambers.

3. Improve social media SKILLS to stay competitive globally
Achieve MEASUREABLE Public Relations and Awareness
benchmarks
Building ACHIEVABLE people centric missions and goals
Establish trust and drive realistic end RESULTS
Approaching and addressing Gen-Y issues in a TIMELY
manner
Infusing EDUCATIONAL values AND Increase visibility and
be REACHABLE to the mass engage educate
Objectives

4. KEY MESSAGES outstretched faster reaching wider
audience
IMPROVES branding effects of market positioning &
brand acceptance
SOCIAL MEDIA’s economical friendliness valued
INCREASES global recognition and easy access to
communities and connections
DISCUSSIONS between communities on a specific
issue(s) encouraged
EMPHASIZES today’s crucial issues as to whether they
should be pardoned or developed
NETWORKING for vital growth and exposure
Benefits

5. C-level Executives n Business Owners
Journalists n Bloggers / Social Media Users
Brand Managers n Social Media Strategists
Students n Fellow Marketers
Technology / Media Specialist
Developers
Target Audience

6. Digital in the UAE
Total Population
9.58 Million
Mobile Connections
16.60 Million
Active Mobile Social
Accounts
4.60 Million
Active Internet Users
8.81 Million
Active Social Media
Accounts
5.40 Million
Statistics

7. Annual Growth
Growth in the
number of active
internet users
Since Jan 2014
+ 95 %
Growth in the
number of mobile
subscriptions
+ 21 %
Growth in the
number of active
social media
accounts
+ 23 %
Growth in the
number of active
mobile social
accounts
+ 21 %
Statistics

8. Time Spent with Digital Media
Statistics
Average daily use
of the internet
via a PC or Tablet
(Internet Users)
5H 06M
Average daily use
of the internet
via a Mobile phone
(Mobile Internet Users)
3H 45M
Average daily
Television viewing
time (Internet Users
who Watch TV)
2H 04M
Average daily use
of Social Media
via any device
(Social Media Users)
3H 35M

9. Social Media Use
Statistics
Total number of active Social
Media Accounts
5.40 Million
Active Social Accounts as a
percentage of the total population
56%
Total number of Social Accounts
accessing via Mobile
4.60 Million
Active Mobile Social Accounts as
a percentage of the total population
48%

10. Conference Itinerary
Registration
8.30am
Opening Ceremony
9.30am
Crowd Funding
• How to Leverage Crowd Funding Campaigns via Social Media & Main Stream Media
• Reviewing advantages of social media over mainstream media and how to make it work
in crowd funding - campaigns
• Strategic planning for crowd funding campaigns while integrating social media and
mainstream media
• The Sweet science of virality
• The secret behind the virality of any social media campaign or video
• Is it planned or does it happen naturally?
• Know what you hope to achieve before you begin
• A handy tool kit for launching a winning social media campaign
• How to accurately predict how much time you'll need to invest
10.00am
Viral Fever
10.30am
Branding in Social Media
2.00pm

11. 51%
49%
• Facebook, Youtube, Twitter, Pinterest: Choosing the right platform for your business,
• Specific Goals you Can't afford to lose sight of when Choosing a Platform
• The most popular business platforms and what really makes them work
• Social Media increases the fan base and is now a great revenue model for celebrity
branding
• Brands associated with celebs use social media. Is it for fame or fortune?
• Brand awareness made visible through top celebrities in social media. Truth or myth?
Lunch
1.30pm
Smarketing
2.30pm
Online Personality / Glitter on Twitter
3.15pm
End
5.00pm
Conference Itinerary

12. Victor Neck
Meltwater, Dubai
Philip Almasari
Hootsuite, UK
43%Shane Dallas
Founder
The Travel Camel
Arvind Gupta
National Head
Information Technology
Bhartiya Janta Party, India
49%
43%Scott Eddy
Global Brand Amabassador
Zipkick, USA
43%Pradeep Chopra
Digital Vidya, India
Paolo Pulcini
Microsoft, UAE
Rajai El Khadem
LinkedIn, UAE
Proposed Speakers
Andrew Chow
Founder
Ideas & Concepts, Singapore

13. About the Awards
Khaleej Times Social Media Awards 2016
As social media and blogs grow eminently, the event congregates the public in
highlighting the work from the best of the best in the social media fertility of global and
local social media practitioners.
The award targets to encourage extensive development while exhibiting the growing
prospects that evolve around and emerge from social media. Furthermore, this would
create a benchmark allowing other industry thinkers to follow suit. The awardees would
set themselves as exceptional models.

14. Awards Category to Choose
• Best Lifestyle
• Best FMCG
• Best Food & Beverages
• Best Hospitality & Tourism
• Best Logistics & Transportation
• Best Marketing Campaign
• Best Media
• Best Property
• Best Retail Chain
• Best Telecommunication
• Best Sports
• Best innovative app
• Best Social Media Campaign
• Best Oil & Gas
• Best Social Media Strategy
• Best Social Media PR Campaign
• Popular Shopping Mall
• Social Media Agency of the Year
• Social Media Brand of the Year
• Social Media Celebrity of the Year
• Social Media Engagement
• CSR (Corporate Social Responsibility)
• Best Facebook Page for Business
• Best Facebook Page for Non Profit Organization
• Best Business Twitter Account
• Innovative use of Social Media
• Best use of Facebook
• Best use of Twitter
• Best use of Youtube
• Best viral campaign
• Best Airline
• Best Automotive
• Best Banking & Finance
• Best Customer Engagement

15. www.mesms.com