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The Role of Social Media in Corporate Social Responsibility

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Andrew Chow ✯ Keynote Speaker ✯
Andrew Chow ✯ Keynote Speaker ✯

This is a presentation in 12th Annual Environment and CSR Global Conference 2011 in Srinagar, India

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The Role of Social Media in Corporate Social Responsibility Andrew Chow SINGAPORE
Singapore (5,060,000) 1 out of 2 on Facebook = 2,700,000 (Apr 2011)
In America (400,000,000) 3 out of 4 are on Social Media = 300,000,000
In the World 2 out of 3 are on Social Media = 5,000,000,000
More than 15 hours of video uploaded per minute.
600 years to watch all videos (2011 – 2611)
20,000,000 Articles (78% not in English)
5,000,000,000 70% of people on earth has a photo in Flickr
1400% growth from Jan – Feb 09
If If FACEBOOK is a Country, It will be the 3rd largest Country In the World (after China & India)
Youngsters Spend Time on Social Media than Reading your Email
Social Media not only Change the Rules of Communication…
Social Media Best Friend? or your Worst Nightmare?
Fundamentals of Social Media
Be Personable
Environment
Workplace
Community
Don’t Don’t
How can companies leverage on Social Media For C.S.R ?
Sharing
Communicate
why are companies NOT EMBRACING social media?
Strategy
Organisation
Channel
Investment
Authenticity
Listening
Moderation
Engagement
SOCIAL MEDIA INFRA- STRUCTURE
Analytics
Conclusion
Conversation
Community
Corporate Social Responsibility Corporate Social Media
Andrew Chow a.k.a Ideasandrew  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Membership  SACEOS member 2004  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner  Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Networking / Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified
Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 190 interviews/feature in 5 years from local and international media

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The Role of Social Media in Corporate Social Responsibility

  • 1. The Role of Social Media in Corporate Social Responsibility Andrew Chow SINGAPORE
  • 2. Singapore (5,060,000) 1 out of 2 on Facebook = 2,700,000 (Apr 2011)
  • 3. In America (400,000,000) 3 out of 4 are on Social Media = 300,000,000
  • 4. In the World 2 out of 3 are on Social Media = 5,000,000,000
  • 5. More than 15 hours of video uploaded per minute.
  • 6. 600 years to watch all videos (2011 – 2611)
  • 7. 20,000,000 Articles (78% not in English)
  • 8.
  • 9. 5,000,000,000 70% of people on earth has a photo in Flickr
  • 10. 1400% growth from Jan – Feb 09
  • 11. If If FACEBOOK is a Country, It will be the 3rd largest Country In the World (after China & India)
  • 12. Youngsters Spend Time on Social Media than Reading your Email
  • 13. Social Media not only Change the Rules of Communication…
  • 14.
  • 15. Social Media Best Friend? or your Worst Nightmare?
  • 16. Fundamentals of Social Media
  • 17.
  • 19.
  • 20.
  • 21.
  • 25. Don’t Don’t
  • 26. How can companies leverage on Social Media For C.S.R ?
  • 27.
  • 29.
  • 31.
  • 32. why are companies NOT EMBRACING social media?
  • 41.
  • 42. SOCIAL MEDIA INFRA- STRUCTURE
  • 45.
  • 46.
  • 49. Corporate Social Responsibility Corporate Social Media
  • 50.
  • 51. Andrew Chow a.k.a Ideasandrew  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Membership  SACEOS member 2004  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner  Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Networking / Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified
  • 52. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 190 interviews/feature in 5 years from local and international media