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Webinar Political Campaign Fundraising

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Ideia organized a free webinar on Electoral Campaign Fundraising on July 1st. The workshop was conducted by international speaker and expert Nancy Böcskör of George Washington University. During the event she was joined by Ideia CEO, Mauricio Moura who commented on campaign fundraising in Brazil in the context of newly enacted campaign financing laws. Guests learned electoral fundraising techniques and discussed Brazil’s upcoming electoral race 2016. Follow Ideia on the networks to stay on top of our events!

Publicado en: Noticias y política
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Webinar Political Campaign Fundraising

  1. 1. Tell Me a Story: 
 Using Storytellingto Fuel your Fundraising
 N a n c y B o c s k o r ! n b o c s k o r @ g m a i l . c o m ! J U L Y 2 0 1 6
  2. 2. "There are two things that are important in politics. ! The first is money, and I can't remember what the second one is.”! Mark Hanna Campaign Strategist & Adviser William McKinley’s Presidential Campaign, 1896
  3. 3. You can’t save the world 
 if you can’t pay the rent

  4. 4. There isn’t a money tree.
  5. 5. Y O U H A V E T O P L A N T T H E S E E D S : !
  6. 6. Persistence
 is the answer, and a sense of humor helps.! ! ! Q U E N T I N L . C O O K
  7. 7. F U N D R A I S I N G ! F O U N D A T I O N = !
  8. 8. Takes years to build, seconds to break and forever to repair! T R U S T ! !
  9. 9. T R A N S P A R E N C Y !
  10. 10. G I V I N G ! & ! T I T H I N G ! !
  11. 11. F u n d r a i s i n g S u c c e s s = R e p r e s e n t a t i o n o f R e l a t i o n s h i p It’s all about relationships
  12. 12. F i r s t S t e p : Collect Lists
 Who do you know?
  13. 13. People are twice as likely to do something if they’re asked by a friend REMEMBER:
  14. 14. S e c o n d S t e p : Create a Finance Team
  15. 15. Hyatt Regency Heiress Penny Pritzker served as Barack Obama’s National Finance Chair in 2008.! ! Why did she agree to take on this role?! Pop Quiz Hint: “All fundraising is still personal”
  16. 16. T h i r d S t e p : Fundraising Events & Home Parties
  17. 17. “Storytelling is the fiber of ! relationship building”! ASK QUESTIONS Jerold Panas! “Maniac-in-Chief, New Ideas”! Institute for Charitable Giving!
  18. 18. And what it has to do with Brain Science The Earl of Sandwich. ! Card Playing. ! !
  19. 19. “Stories make us more alive, more human, more courageous, more loving.” Madeleine L’Engle
  20. 20. “A good story cannot be devised; it has to be distilled” Raymond Chandler
  21. 21. “Presenting Data” doesn’t equate to “Good Storytelling” Tell me a story
  22. 22. S o W h a t i s a G o o d S t o r y ? ! A good story has engaging characters The challenge is believable There are hurdles to overcome Outcome or prognosis is clear.
  23. 23. Five Steps to 
 Good Storytelling •  Find the story first by exploring your data •  Determine what you want people to do as a result •  Write out the “story board” for your audience *adapted from Tableau Software Step One: Use a Story Structure
  24. 24. Be Authentic…Your Story Will Flow •  Make it personal, make it emotional •  Start with a metaphor or anecdote •  Develop with data: authenticity is rooted in facts and facts are rooted in data Step 2
  25. 25. Be Visual •  Use pictures, graphs and charts when possible •  Design for instant readability Step 3
  26. 26. Make it Easy for your Audience •  Telling a story should be simple and direct. Recall and action will be that much stronger. •  Stick to 2-3 key issues & how they relate to your audience •  No “hoop jumping” Step 4
  27. 27. Invite and Direct Discussion •  Focus on highlighting what the audience needs! •  Highlight key facts that relate to the story! •  Extend the story parameters into questions! •  Invite them to continue the discussion! Step 5
  28. 28. There is a super hero in all of us, we just need the courage to put on the cape.
  29. 29. Steps to “Superhero” from Stan Lee, Marvel Comics
  30. 30. How to Weave a Great Story?
 Create a “Page-Turner” 1  A good guy (or girl) trying to do something! ! 2  Facing insurmountable odds! ! 3  Who keeps getting in trouble in his/her quest! ! 4  So the reader keeps wondering, “How’s he/she going to get out of this one?! ! 5  Until after a lot of suffering along the way, there’s a! victory of sorts!
  31. 31. Harry Winston

  32. 32. F u n d r a i s i n g L e a d e r s h i p M o d e l ! Listen: ask questions & develop appreciative understanding! ! Learn: process what you have heard, remember it & learn from it ! ! Help: be the catalyst in getting something done ! ! Lead: once you have listened, learned & begun to help people, ! you will almost inevitably be asked to lead them !
  33. 33. Personal Solicitation Big Donors = Big Egos! Direct Response: -Direct Mail -Telemarketing Low-Dollar Donors Fundraising Events Mid-Dollar Donors
  34. 34. Big Donors ACCESS Low-Dollar Donors ISSUE Mid-Dollar Donors SOCIAL
  35. 35. Lessons Learned •  Give every potential donor – no matter how big or small – the opportunity to “invest” in your campaign! •  The little old lady who gives you a $1 in a direct mail piece will be the first to vote for you on Election Day! •  What makes Democracies great: the little old lady and Mr. Big each have ONE vote on Election Day! •  In fundraising: “All politics is still personal”!
  36. 36. Your First Impression What do Dale Carnegie and! Uno the Beagle have in common?! !
  37. 37. Per sonal Solicitation: 
 Making the “ A s k ” Your script should include: •  Warm greeting (be glad to be there!) •  Small talk (make a personal connection) •  Sales pitch (why they need to give) •  Close the deal (ask for a specific amount)
  38. 38. 
 God gave us two ears and one mouth for a reason.
  39. 39. The biggest communication problem is we do not listen to understand. We listen to reply.
  40. 40. Replace “cold calling” with“warm communication” Your ability to make personal, emotional connections with potential donors can move them from concern to passion to cash!
  41. 41. Katarina and her $600 rug
  42. 42. Your heart is closer to your wallet than your head
  43. 43. “Story allows our imperfections to be set in a context that shows we are still good people” 
 Annette Simmons!
  44. 44. “The world is shaped by two things – stories told and the memories they leave behind.”
 Vera Nazarian!
  45. 45. W h y S h o u l d I T e l l Y o u ! a S t o r y ? ! Research shows that listeners will remember 65 – 70% of the information shared through a story… ...But only 5 – 10% of listeners will remember information conveyed by facts and figures!
  46. 46. What is your story?
  47. 47. Finally: ! Say “Thank You”! ! It’s the #1 reason donors stop giving!
  48. 48. For more stories or 
 information: Nancy Bocskor!!! !
  49. 49. T H A N K Y O U !ência