A brief review of The Forrester Wave™: Product Information Management (PIM), Q2 2014 brought to you by Ideosity, your PIM guide.

1. Report: Product Information
Management (PIM), Q2 2014

2. Report: Product Information
Management (PIM), Q2 2014
At Ideosity we are technology driven and marketing focused. In terms of technology,
Product Information Management (PIM) is a game changer. That is why we choose to
specialize in leading our customers throughout all aspects of their PIM journey. Today,
more than ever, marketing is becoming increasingly dependent on technology. It is being
utilized to create new approaches and models for success.
When beginning the Product Information Management journey you’ll find there are
many various destinations. A recent Forrester report focusing on PIM can help give
insight on each destination and PIM holistically. Let’s briefly review their report.
Key Takeaways:
1. Growing PIM market
2. Leading Solutions
3. Today’s PIM Buyers

3. 1. Growing PIM Market
It is known that consumers spend more time researching product purchases online.
Detailed product content is the only differentiator in customer experience. With this
increased demand for high-quality, consistent product data, marketing is shifting to
digital to be where the customers are. To overcome the scale and complexity of digital
channels, businesses need a PIM solution.
Reasons to invest in PIM:
• Locate all customer-facing product data in one centralized location
• Significantly reduce time-to-market for new product launches
• Support your endless aisle
• Manage unique product content for distributors
• Guarantee consistent customer experience across all business channels

4. 2. Who’s Leading the Pack?
An evaluation of PIM solution vendors based specific criteria determined the leaders in
the PIM space. The evaluation is a representation of where the vendors stand in relation
to each other.
Criteria1:
• An established enterprise PIM solution (Solution must have been released prior
to October 2013)
• A standalone enterprise PIM solution
• A focused product road map
• A focus on retail, distribution, CPG, and manufacturing verticals
• Awareness among Forrester client base

5. 2. Who’s Leading the Pack?
Leaders 2
• hybris
• IBM
• Informatica
• Riversand Technologies
• Stibo Systems
Strong Performers 2
• ADAM Software
• Agility Multichannel
• Enterworks
• inRiver
Forrester Wave, PIM Q2 2014 2

6. 3. Today’s PIM Buyer
The driving force behind a PIM investment are business users such as marketers, online
merchandisers, and product managers. These non-technical business users are seeking
user-friendly tools to let them manage all aspects of their product data for uses such as
syndication to channels as well as internal use.
While from the outside voids any differences between MDM and PIM, a vendor
demonstration will quickly prove their functionality and usability are incomparable.

7. Guided Tours
Ideosity has form trusted partnerships with numerous of today’s PIM leaders and strong
performers. Partners include:
• Agility Multichannel
• Informatica
• inRiver
• Riversand Technologies
• Stibo Systems
If you are still researching PIM, we hope this report review was helpful. For more
information about PIM contact B2X Partners, Ideosity’s trusted PIM consulting service
who can help find the right PIM for your business.

8. References
1. Sheldon, Peter, and Michele Goetz. The Forrester Wave™: Product Information Management
(PIM), Q2 2014. Rep. Forrester Research, Inc., 21 May 2014. Web. 22 May 2014. Page 7
2. Sheldon, Peter, and Michele Goetz. The Forrester Wave™: Product Information Management
(PIM), Q2 2014. Rep. Forrester Research, Inc., 21 May 2014. Web. 22 May 2014. Page 10