Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Writing for the Web

1.036 visualizaciones

Publicado el

Learn how to write web copy that actively engages your target market.

Publicado en: Tecnología, Empresariales
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Writing for the Web

  1. 1. Writing for the Web: Best Practices! Tirza Hollenhorst Barrett Michael tirzalyn@ifpeople.net bmichael@ifpeople.net 678 608 3408 281 844 1184 www.ifpeople.net www.ifpeople.net
  2. 2. Is the text easy to skim? quot;##$!%&'(!)#*+#*,#)!)-&(+!.*/!#*0.01*02! 3)!.!('4#5! 6#./41*#)!7!8!9&(/)!&(!4#))!! :#*+#*,#)!7!;<!+&!=>!9&(/)!! ?.(.0(.$-)!7!@>!+&!A>!9&(/)!
  3. 3. Engage the Audience •! B&*C+!&D#(9-#4E!(#./#()!91+-!4&+)!&F!+#G+!&*! %&'(!-&E#$.0#!! •! H#01*!91+-!)1E$4#!1*F&(E.+1&*! •! I*F&(E.+1&*!0#+)!E&(#!/#+.14#/!.)!(#./#()!/1D#! /##$#(!1*+&!)1+#!!!
  4. 4. Engage the Audience •! B&*C+!&D#(9-#4E!(#./#()!91+-!4&+)!&F!+#G+!&*! %&'(!-&E#$.0#!! •! H#01*!91+-!)1E$4#!1*F&(E.+1&*! •! I*F&(E.+1&*!0#+)!E&(#!/#+.14#/!.)!(#./#()!/1D#! /##$#(!1*+&!)1+#!!!
  5. 5. Engage the Audience 6&E#$.0#! J&(!?.(#*+)! •! (1#FK!,4#.(!E1))1&*!)+.+#E#*+!! H •! $#,1F1#/!,&*+#*+!! : •! 1E$4#!E#*'!-#./1*0)!! : •! #*)#(!1*F&(E.+1&*! B •! 4#.*K!')#(MF(1#*/4%!! L •! +144!)N1E.O4#!! :
  6. 6. Engage the Audience P&'(!!quot;##quot;$%&#'(')!)%'&1)!+-#!E&)+!1E$&(+.*+! ,&$%!&*!%&'(!)1+#2!Q.N#!)'(#5! •!:&E#&*#!9-&!N*&9)!*&+-1*0!.O&'+!%&'!1*)+.*+4%! ! '*/#()+.*/)!9-.+!%&'!/&K!9-&!%&'!)#(D#!.*/!9-.+! %&'(!0&.4)!.(#! •!I+!,&EE'*1,.+#)!%&'(!N#%!D.4'#)!! ! •!I+!(#D#.4)!9-.+C)!'*1R'#!.O&'+!%&'! ! •!I+!.*)9#()!9-&K!9-.+K!9-#(#K!.*/!-&9!! ! •!344!1*!;<!+&!=>!9&(/)!!!! !
  7. 7. Engage the Audience *quot;##quot;$%&+'(')!)%',&-)).#&/$01& B1$4&E.)!J1()+!1)!.*!1*/#$#*/#*+!0(&'$!+-.+!9&(N)!1*!,&*S'*,+1&*! 91+-!)+.+#!0&D#(*E#*+!&FF1,1.4)!+&!1E$(&D#!+-#!41D#)!&F!-10-!),-&&4! )+'/#*+)!1*!('(.4!.*/!'(O.*!.(#.)2!! •! T-#(#!/&!%&'!&$#(.+#U! •! 6&9!/&!%&'!1E$(&D#!+-#!41D#)!&F!-10-!),-&&4#()U! •! T-.+!/&!%&'!D.4'#U!
  8. 8. Engage the Audience *quot;##quot;$%&+'(')!)%',&-)2&3&4!50$6).&& B1$4&E.)!J1()+!1)!.*!1*/#$#*/#*+!./D&,.,%!&(0.*1V.+1&*! ,&EE1++#/!+&!-#4$1*0!W#&(01.!+##*)!0(./'.+#!F(&E!-10-!),-&&4!O%! )-.$1*0!)+.+#91/#!#/',.+1&*!$&41,1#)2!! •! L4#.(!9-&K!9-.+K!9-#*K!.*/!-&9! •! :+(&*0K!.,+1D#!4.*0'.0#!X1#!Y,&EE1++#/Z[! •! .4'#)!,4#.(4%!#G$(#))#/!!
  9. 9. Write for Search Engines •! ?#&$4#!F1*/!9#O)1+#)! O.)#/!&*!N#%!9&(/)!!! •! I*,4'/1*0!N#%!9&(/)! (#4.+#/!+&!%&'(! &(0.*1V.+1&*]!1))'#)! 1*,(#.)#)!%&'(!9#O)1+#C)! )#.(,-!#*01*#!(.*N1*0!!
  10. 10. Write for Search Engines H#F&(#!9(1+1*0!9#O!,&$%K!O(.1*)+&(E!N#%!9&(/)! ^#4.+#/!+&!%&'(!&(0.*1V.+1&*!&(!,.')#2! #/',.+1&*!./D&,.,%! '*1D#().4!-#.4+-,.(#! -#.4+-!./D&,.,%!! 4&,.4!D&4'*+##(!&$$&(+'*1+1#)!! #E$4&%E#*+!-#4$! -#.4+-,.(#!F&(!.44! E1//4#!),-&&4!)',,#))! 41D#!'*1+#/! 0(./'.+#!-10-!),-&&4! '*1*)'(#/!$(&0(.E)!! #/',.+1&*!)'$$&(+! 4&9M1*,&E#!F.E14%!-#4$! I*,4'/#!N#%!9&(/)!1*!,&$%!9-#*!$&))1O4#2!
  11. 11. Write for Search Engines I/#*+1F%!E&(#!N#%9&(/)!91+-!&*41*#!)#(D1,#)!! W&&04#!quot;#%9&(/!_&&4! T&(/_(.,N#(! ./9&(/)20&&04#2,&E])#4#,+] 9&(/+(.,N#(2,&E! quot;#%9&(/_&&4`G+#(*.4!
  12. 12. Write for Search Engines •! :#.(,-!#*01*#)!.4)&!(.*N!! O.)#/!&*!%&'(!,&**#,+1&*!! +&!&+-#(!9#O!$.0#)! •! 6%$#(41*N!+&!&+-#(!)1+#)!!
  13. 13. Tirza Hollenhorst Barrett Michael tirzalyn@ifpeople.net bmichael@ifpeople.net 678 608 3408 281 844 1184 www.ifpeople.net www.ifpeople.net

×