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Real Estate Pro - Want to close more leads? Answer the phone.

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Are you a real estate broker? Learn how Ifbyphone and the National Association of REALTORS® are helping your agents close more deals.

Contacting leads if half the battle...
The odds of contacting leads increases by 100x within five minutes versus thirty minutes.
The odds of qualifying leads increases by 21x within five minutes versus thirty minutes.

93% of consumers consider REALTOR response time very important.

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Real Estate Pro - Want to close more leads? Answer the phone.

  1. 1. Want To Close That Lead? Answer The Phone! Irv Shapiro, CEO Ifbyphone
  2. 2. “Answering The Phone Is Not Sexy… Being Online Is FruitlessIf We Don’t Pick Up The Phone.” Missy Caulk, AGBeat Contributor and Associate Broker Keller Williams Ann Arbor
  3. 3. Problem #1 LeadResponse
  4. 4. Contacting Leads is Half the Battle… The odds of contacting leads 100 increases by 100x within times! 5 minutes versus 30 minutes The odds of qualifying leads increases by 21x within 21 times! 5 minutes versus 30 minutesInsideSales.com Research andAnalytics Division (2011)
  5. 5. Talking to Leads is the Other Half… 48 percent of agents do not respond to 48 percent! Internet leads 23 percent of leads 8 hours that received call backs… later! received them on average 8 hours afterPCMS Consulting and One Cavo Study (2011)
  6. 6. Homebuyers Want You to Call Percent of consumers 86% extremely who consider REALTOR® 93% very important1 response time important important2 Today’s Internet consumer is expecting a response… within 15 or 20 minutes31California Association of REALTORS study, 20082NAR2010 Profile of Home Buyers and Sellers3PCMS Consulting and One Cavo Study (2011)
  7. 7. Existing Solutions Do these work?
  8. 8. Call CentersDo these work?
  9. 9. Respond Wherever You Are “I have a web lead interested in finding a new home. Would you like to call them?” Connect immediately with leads while they are engaged.
  10. 10. A Quick Reminder, Lead Response Is Important 64 percent! Homebuyers who only interviewed one real estate agentNAR 2010 Profile of Home Buyers and Sellers
  11. 11. Problem #2 AdTracking
  12. 12. How Much Advertising is Enough?
  13. 13. The Marketing Mix Is Expensive
  14. 14. Advertising Adds Up! $270 (three paper ads per listing) $150 (one month online) $50 (one sign) ---- --- $470 x 10 (listings per year) ---- ---$4,700! Do the ads even perform?
  15. 15. A Gap Exists Marketing that Marketing thatAGENTS believe in SELLERS insist on
  16. 16. Call Tracking “I have a caller who saw an ad in the Daily about 123 Main Street.” Unique numbers in online, newspaper, direct mail, and other ads. Focus dollars on what really works.PCMS Consulting and One Cavo Study (2011)
  17. 17. Call Tracking Performs 43 percent of all search-related 43 conversions happen over the phone percent! 10 percent! 10 percent increase in click-through rates for PPC as with a phone number1http://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf2http://searchenginewatch.com/3640463
  18. 18. Thank You!I realized Ifbyphone gave me all the characteristics I was lookingfor, quality call tracking, an easy user interface with excellentreporting, and an affordable price. Brad Nelson, Premier/Signature Sotheby’s International RealtyOur real estate client is clamoring for ideas on where else wecan use Ifbyphone’s technology. We keep uncovering delightfulnew ways to leverage Ifbyphone to improve measurability andbusiness results. Tresa Veitia Founder, InkTank

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