Managing Partners: Daniel Kraft, Stefanie Lightman

1. The 5 Keys to
Opening New Markets
and drive more revenue

2. Set Expectations
Reaching a new market takes time
Today, more information is available BUT attention spans
are shorter
Understand your sales cycle and plan accordingly
Don’t give up! Measure, Tweak, Maintain

3. Make Solutions that Answer
Create a compelling value proposition
What NEED are you addressing?
What is your unique APPROACH for addressing the
need?
What is the BENEFIT per cost?
How are your solutions superior to COMPETITIVE
ALTERNATIVES?

4. Socialize
Social networks has exceeded use of email and other
traditional communication.
The conversation is happening, don’t just participate
CREATE and DRIVE.

5. Work the Ecosystem

6. Share the Success Stories
Strong testimonials can help engage potential
customers and close business. Providing:
Credibility on the product, services and working
with you as a vendor
Evidence that the solution works
Closure for the potential buyer

7. Get Started
Set expectations internally
Make solutions that answer customer challenges
Socialize with potential buyers
Share the success stories

8. Stefanie Lightman, Partner
ifridge & Company
twitter.com/sblightman
twitter.com/ifridge
marketingstateofmind.com
ifridge.com