This weeks ignition 5 from Tim and Vanessa

1. 5 31st January 2011

2. 1. Preserve precious memories If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. UK-based Sentemental now offers a somewhat more accessible approach to preserving life's most treasured moments. Through Sentemental, consumers can upload all the kids' drawings, Christmas cards, photographs, personal notes and other mementos they've collected over the years for preservation and sharing online. Users of Sentemental begin by signing up with the site and uploading whatever materials they want to preserve; any they can't digitize themselves can be sent to Sentemental, which will do it for them. Uploaded materials are then kept safe in a private area of the site that's easily accessible to the user. Materials can also be shared with friends and posted via Facebook and Twitter. It is free to set up an account and share materials via Sentemental, while scanning services begin at GBP 9.99 for up to 50 items.

3. 1. Sentemental.co.uk

4. C 2. MY WIFE SMASHED MY TV http://www.youtube.com/watch?v=bAwQ5JZh1zI&feature=player_embedded#at=16

5. C 2. MY WIFE SMASHED MY TV

6. C 3. Tron Skate Board proj map If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. This is one of the best projection mapping installations I’ve seen to date. Its starting to push the boundaries of where projection mapping has been trapped at the side of buildings etc for the last 12 months. The 3D projection mapping installation fuses a number of technologies together to deliver something cool for one of the biggest movies of 2010. Apart from your usual 3D projection mapping elements, the guys added IR lights and camera tracking to project exactly where and when the skateboarders were. But what made this installation different is they equipped each rider with a iPod touch that tracked speed and air time to relay back commands as to what extra special effects should be projected in real time based off each individual trick.

7. 3. Tron 3D clever projection

8. C 4. CHINESE MEDICINE BBJ (BaziBushenJiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way. We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation. If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

9. C 4. CHINESE MEDICINE

10. C 5. The Ladders US TV Ad TheLadders.com, a job search site in the USA, is running an advertising campaign celebrating the ways in which TheLadders makes professional candidates more attractive to employers and recruiters. One-on-one guidance, expert resume critiques, access to top recruiters and hand-screened $100K+ jobs, are behind the gyrating posturing of professionals in a series of three television commercials featuring actual TheLadders clients. Funny Ad! If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

11. 5. Theladders.com tv ad