3. 2013
Ritesh Agarwal founded
OYO.
Now
Over 8500+ hotels, across
230 cities.
Location
India, Malaysia and Nepal.
Goal
Change the way people
Stay away from home.
Offers
Hotels, Holiday packages
And Banquets.
B R AND T I M E L I N E
18. Campaigns
#AurKyaChahiye – The
first 360 degree
campaign. Showcases
and emphases on
“Rooms at 999 Rs.”
#OneforEveryone – This
was more of a video
campaign, were the
brand came out with 8
short ads showcasing
the types of people that
they serve to.
#OYOnauts – The was
more of a contest than a
campaign. One had to
submit their travel story
with pictures and the
winner would get a
sponsored trip from the
brand.
30. Target Audience
Set
1
Set 3Set 2
Teenagers 19 - 22 Adults 28 - 35Young adults 23 - 27
Income – Pocket money Income – 10 – 12 lakhsIncome – 20,000 –
30,000
Student
Designated
working post
Freshers and
working
professionalsUpper middle class
Upper middle
class
Upper middle
class, High
class
Tier 1 – Tier 2 cities
Tier 1 – Tier 2 – Tier 3
cities
Tier 1 – Tier 2 cities
Average 4 hours on
social media
Average 2 hours on
social media
Average 1 hour on
social media
31. Sample
Audience
Name – Austin
Dsouza
Age – 20
Income – 2000 / week
Gender – Male
Location – Mumbai
Interests – Road trips,
Parties.
Spending habits – Avid
R D National college, Mass media
student
Profession – student
32. Name – Gauri
Sharma Age – 25
Income – 28,000/-
Gender – female
Location – Mysore
Interests – short trips, hill
stations.
Spending habits – Wisely
Infosys ltd.
Profession – Software
engineer
Sample
Audience
33. Name – Ratul Ramchandani
Age – 30
Income – 18L per annum
Gender – Male
Location – Bangalore
Interests – Travelling abroad and remote
India
Spending habits – Planned
Amazon
Profession – Data Scientist
Sample
Audience
35. Minute to win it – App download
• Fill up the form on Oyo website within a 1
minute
• First Name
• Last Name
• Mobile Number
• Email Id
• Age
• Verify via OTP
• Get Unique code via Email and SMS
• Redeem the code in App in the next 24 hours –
Get Rs. 500/- as wallet cash.
• Valid for first 1000 registrations.
• Landing Page -
https://rtechsportus.wixsite.com/oyom2w
Campaign 1
36. Destination Office – Corporate
• A new concept – Create a cult – Creating a
new category
• TG – Corporate HRs
• Platform – LinkedIn + Emails
• Sell a package of work from a destination
location –
• Package of 7 & 14 days for teams 10+
• Infra provided by the resort / hotel
• Timing of the campaign –
• Beginning of financial year – when budgets
are decided.
• Duration – 1 week.
• End of every quarter
• Duration – 1 week.
Campaign 2
37. Oyo Mates – Contest
• TG – Youth – 20 to 25 (18 - 30)
• Platform – Instagram
• FB Lead gen – Register for program
• See the list of people traveling to the same
destination on the App
• Click the “I would like to travel with you”
button (Like Tinder Right Swipe)
• If profile matches – chat and make Oyo
memories.
• Timing of the campaign –
• Before college vacations
• Feb to April
• Duration – 3 months
Campaign 3
39. Blog Campaign
• 5 part series of regions of India - South of India, North East, West
India, Central, Top Cities
• Content
• Things to do
• Places to visit
• Food & Culture
• Weather
41. The #OYOrider campaign will be promoted with
Mumbiker Nikhil.A free hotel stay will be provided to the influencer on his journey. This
will be the new biker-friendly hotels by OYO
Mumbiker Nikhil charges anywhere between 80,000 – 1,20,000 for a
sponsored video.
43. The #DestinationOffice package will be
given to Shivya Nath.
A free work vacation will be provided to the influencer. In order to get a
feedback on how it feels to work outdoors.
Shivya Nath charges anywhere between 15 – 20 k for
a blog.
45. The #OYOMates campaign will be tried by Priyanka Koli.
A vlog about the trip will be made by the influencer. This will spread the
message of a solo girl travelers safety.
Priyanka koli charges anywhere between 40 – 45 k for a sponsored vlog.