2. SALES
Which Web 2.0 social
media channels?
What changes in the
current plan?
What metrics to
measure the impact?
Margaret Foley
Brand Manager
UnME Jeans
24. Digital
self-
expression Express your identities
online via avatars
VV
I
R
T
U
A
L
1. Retail stores
2. Marketing promotion
3. Marketing contests
4. Advertising
39. Online buzz with virtual sale of jeans
Virtual events to encourage the
brand storybrand story
Jeans design competition
“Best” designs for real world sale
52. Brand profile page enable filtering in the
interested people in the target segment
Banner ads embedded into newsfeed of
these people
53. Popular designs via widget
(determined by likes and shares)
could translate to gift vouchers for realcould translate to gift vouchers for real
world purchase
57. could be an area
to venture out into venture out in
the future
58.
59. Large number of content scanned in a
minute
++
Task focused user behavior
=
EMPHASISEon the creativity of ads
60. Payment based on click rates
Large no. of pages scanned in a short timeLarge no. of pages scanned in a short time
Good possibility of being ignored, unless
distinct
69. Activity on the brand profile page
Activity on the widget
Banner ads : Click through rates
Time spent on the pageTime spent on the page
Unique visitors to the page
AWARENESS metric
70. Redeeming of gift vouchers
Online contests on page linked with the
actual purchase
Online contests on page linked with the
actual purchase
Salesmetric
71. These slides were created by
Divyasree P K
as part of an internship done under theas part of an internship done under the
guidance of
Prof. Sameer Mathur
(www.IIMInternship.com)