Sameer Mathur

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115 SlideShares 72 Seguidores 2 Siguiendos

The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

product development new product economic recession defend market share expand market product life cycle strategies attacking market leaders speech presentation garr reynolds

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Sameer Mathur

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Garr Reynolds google talk

Use symbols and stories to create a movement!

Author @ google ; Garr Reynold

Ace your Presentation_Inspired By Garr Reynolds

Presentation1

Iim lucknow1

What major psychological processes influence consumer responses to the marketing program

How do consumers make purchasing decisions

How do consumer characterstics influence buying behaviour

In what ways do consumers stray from a deliberative, rational decision

How does consumer process and evaluate prices

What are the main stages in developing new product development process.pptx

What challenges does a company face in developing new products and sercives.pptx

What organizational structures and processes do managers use to oversee new products and services.pptx

How should a company set prices intially for products and services.

How should a company adapt prices to meet varying circumstances and oppurtunities

When should a company initiate price change

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Presentation6

What makes up a marketing intelligence system?

What constitutes good marketing research?

What are some influential microenvironment developments?

What are useful internal records for such a system?

How can marketers assess their return on investment of marketing expenditure?

How can companies accurately measure and forecast demand?

What are the components of a modern marketing information system?