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What are the major ways of entering a foreign market

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What are the major ways of entering a foreign market

  1. 1. Ways of entering a foreign market
  2. 2. A Joint Venture is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets.
  3. 3. Licensing is a simple way to engage in international marketing. The licensor issues a license to a foreign company to use a manufacturing process, trademark, patent. The licensor gains entry at little risk and the licensee gains production expertise or a well known product or brand name.
  4. 4. Direct Investment is the purchase or acquisition of a controlling interest in a foreign business by means other than the outright purchase of shares
  5. 5. Recap :
  6. 6. Credits :