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What factors should a company review before deciding to go abroad

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What factors should a company review before deciding to go abroad

  1. 1. What factors should a company review before deciding to go abroad?
  2. 2. Deciding Whether to Go Abroad
  3. 3. Most Companies prefer to remain domestic if their domestic market were large enough. Managers would not need to learn other languages and laws, deal with volatile currencies, and face legal and political uncertainties. Business would be easier and safer
  4. 4. Yet several factors can draw companies into international arena : Some International markets present better profit opportunities
  5. 5. The Company needs a large customer base to achieve economies of scale.
  6. 6. How Many Markets to Enter • The Company must decide how many countries to enter and how fast to expand • Companies’ entry strategy typically follows one of two possible approaches :
  7. 7. Deciding How To Enter The Market
  8. 8. Deciding on the marketing program : Marketing Adaptation Global Similarities and Differences Brand Element Adaptation Global Communication Strategy Global Pricing Strategy Global Distribution Strategy
  9. 9. Deciding on the marketing Organization Depending on their level of international involvement, companies manage international marketing activity in three ways : Through export departments International Divisions Global Organization
  10. 10. CREDITS : www.fastcompany.com www.marketing-schools.org www.globalemclabs.com travel.wikinut.com www.market.com www.mediadefine.com www.2mba.in blog.bootsability.com nocostl.com www.indiamart.com marketingtochina.com www.slideshare.net Bangalore.click.in

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