1. What factors
should a company
review before
deciding to go
abroad?

2. Deciding Whether to Go Abroad

3. Most Companies prefer to remain domestic if their domestic
market were large enough.
Managers would not need to learn other languages and laws,
deal with volatile currencies, and face legal and political
uncertainties.
Business would be easier and safer

4. Yet several factors can draw companies into international
arena :
Some International markets present
better profit opportunities

5. The Company needs a large customer base to
achieve economies of scale.

6. How Many Markets to Enter
• The Company must decide how many countries to enter and
how fast to expand
• Companies’ entry strategy typically follows one of two
possible approaches :

9. Deciding How To Enter The Market

11. Deciding on the marketing program :
Marketing Adaptation
Global Similarities and Differences
Brand Element Adaptation
Global Communication Strategy
Global Pricing Strategy
Global Distribution Strategy

12. Deciding on the marketing Organization
Depending on their level of international involvement, companies
manage international marketing activity in three ways :
Through export departments
International Divisions
Global Organization

15. CREDITS :
www.fastcompany.com
www.marketing-schools.org
www.globalemclabs.com
travel.wikinut.com
www.market.com
www.mediadefine.com
www.2mba.in
blog.bootsability.com
nocostl.com
www.indiamart.com
marketingtochina.com
www.slideshare.net
Bangalore.click.in